CXM vs SAP vs CRM Stock Comparison

Sprinklr, Sap Se and Salesforce Prices as of Oct 28, 2026 Peers: Industry group
CXM Sprinklr, Inc.
$6.94 +39.1% 1M -10.6% 1Y
Market cap
$1.59B
P/E
68.8x
Revenue (TTM)
$872.88M
Div. yield
–
CRM and Sales Software Technology
SAP Sap Se
$237.06 +13.3% 1M -12.2% 1Y
Market cap
$272.31B
P/E
28.6x
Revenue (TTM)
$45.76B
Div. yield
–
ERP Software Technology
6 wins
CRM Salesforce, Inc.
$242.28 +6.6% 1M -4.7% 1Y
Market cap
$189.73B
P/E
19.6x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
5 wins

Head to Head

11 decided of 12

Sap Se leads on 6 of the 12 questions below (Sap Se 6, Salesforce 5). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCXMSAPCRMLeader
Larger companyMarket capitalisation $1.59B $272.31B $189.73B SAP
Cheaper on earningsLower P/E, profitable companies only 68.8x 28.6x 19.6x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.2x 27.8x 13.7x CRM
Faster revenue growthRevenue growth, trailing twelve months +6.3% +13.5% +11.2% SAP
More profitableNet margin, trailing twelve months 2.7% 20.8% 22.0% CRM
Better return on capitalReturn on invested capital — 35.6% 9.0% SAP
Less leveragedLower net debt / EBITDA — -0.4x 1.9x SAP
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -10.6% -12.2% -4.7% CRM
Better 5-year returnAnnualised price return, 5 years -18.5%/yr +10.4%/yr -4.2%/yr SAP
Less volatileAnnualised volatility, 1 year 44.8% 39.3% 46.8% SAP
Higher overall scoreMean of the five percentile scores vs peers 67/100 64/100 69/100 CRM

Percentile Scorecard

CXMSAPCRM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCXMSAPCRM
Valuation 81 #20 of 101 53 #48 of 101 76 #25 of 101
Growth 49 #50 of 97 67 #33 of 97 72 #28 of 97
Profitability 63 #35 of 94 91 #9 of 94 88 #12 of 94
Financial Health 64 #40 of 108 79 #24 of 108 41 #64 of 108
Shareholder Returns 79 #14 of 64 29 #46 of 64 70 #20 of 64
Overall 67 64 69
  • CXM ranked among 114 companies in Business Applications
  • SAP ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCXMSAPCRMSPY
1 month +39.1%+13.3%+6.6% +0.9%
3 months +7.8%+27.4%+28.6% +5.9%
6 months +39.1%+39.4%+33.7% +8.5%
Year to date -10.8%-2.4%-8.5% +13.3%
1 year -10.6%-12.2%-4.7% +12.4%
3 years -47.9%+80.4%+23.3% +88.1%
3 years, per year -19.6%+21.8%+7.2% +23.5%
5 years -64.0%+63.7%-19.2% +68.2%
5 years, per year -18.5%+10.4%-4.2% +11.0%
10 years —+169.7%+222.5% +263.4%
10 years, per year —+10.4%+12.4% +13.8%

Risk

MeasureCXMSAPCRMSPY
Volatility, 1Y 44.8%39.3%46.8% 12.7%
Downside volatility, 1Y 48.8%40.7%41.8% 12.7%
Beta vs S&P 500, 1Y 0.210.630.40 1.00
Return / volatility, 1Y -0.24-0.31-0.10 0.98
Max drawdown, 5Y -75.9%-53.2%-59.2% -25.4%
From 52-week high -15.6%-12.2%-9.0% -0.9%
52-week high $8.22$270.06$266.23 $779.14
52-week low $4.82$146.09$150.12 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCXMSAPCRM
P/E now vs peer median 70.6xmedian 27.6x 29.0xmedian 27.6x 20.6xmedian 27.6x
P/S now vs peer median 1.9xmedian 2.7x 6.4xmedian 2.7x 4.5xmedian 2.7x
EV/EBITDA now vs peer median 21.7xmedian 17.4x 11.9xmedian 17.4x 15.2xmedian 17.4x
P/FCF now vs peer median 12.9xmedian 15.8x 28.0xmedian 15.8x 13.2xmedian 15.8x
P/B now vs peer median 3.2xmedian 3.2x 5.5xmedian 3.2x 5.2xmedian 3.2x
PEG now vs peer median 1.18median 0.84 1.81median 0.84 0.22median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCXMSAPCRM
Revenue $872.88M $45.76B $43.94B
Gross profit $572.53M $33.40B $33.96B
Operating income $46.29M $22.06B $8.74B
Net income $23.16M $9.47B $9.66B
Free cash flow $127.75M $10.40B $15.15B
R&D $97.82M $8.26B $6.37B
EPS (diluted) $0.10 $8.11 $11.77
Cash & equivalents $231.42M $10.62B $8.31B
Total debt – $9.68B $39.29B
Shares (diluted) 237.84M 1.18B 821.00M
Enterprise value $845.05M $199.71B $145.60B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCXMSAPCRM
P/E 70.6x 29.0x 20.6x
P/FCF 12.9x 28.0x 13.2x
P/Operating cash flow 12.7x 25.3x 12.7x
P/S 1.9x 6.4x 4.5x
P/B 3.2x 5.5x 5.2x
P/Tangible book 3.2x 5.9x 6.2x
EV/EBITDA 21.7x 11.9x 15.2x
EV/EBIT 30.5x 12.7x 26.0x
EV/Revenue 1.6x 6.1x 5.2x
EV/FCF 11.1x 27.0x 15.0x
EV/Operating cash flow 10.9x 24.4x 14.4x
PEG (3Y EPS CAGR) 1.18 1.81 0.22

Growth

14 metrics
MetricCXMSAPCRM
Revenue growth (1Y) 6.3% 13.5% 11.2%
Revenue CAGR (3Y) 9.0% 11.7% 9.9%
Gross profit growth (1Y) -0.3% 12.6% 10.7%
Gross profit CAGR (3Y) 4.0% 12.1% 11.3%
Operating income growth (1Y) 40.8% 30.9% 9.4%
Operating income CAGR (3Y) 136.5% 52.1% 47.8%
Net income growth (1Y) -80.7% 18.5% 45.0%
Net income CAGR (3Y) 50.7% 16.4% 82.9%
EPS growth (1Y) -78.7% 22.0% 69.9%
EPS CAGR (3Y) 59.9% 16.0% 94.5%
Operating cash flow growth (1Y) -3.0% 43.3% 19.6%
Operating cash flow CAGR (3Y) 31.5% 19.0% 23.3%
Free cash flow growth (1Y) -2.3% 43.7% 21.3%
Free cash flow CAGR (3Y) 37.9% 20.9% 26.1%

Profitability

14 metrics
MetricCXMSAPCRM
Gross margin 65.6% 73.0% 77.3%
EBITDA margin 7.5% 51.5% 34.0%
Operating margin 5.3% 48.2% 19.9%
Pretax margin 7.7% 29.2% 28.2%
Net margin 2.7% 20.8% 22.0%
FCF margin 14.6% 22.7% 34.5%
Operating cash flow margin 14.8% 25.1% 35.8%
Return on equity 4.6% 18.5% 26.7%
Return on assets 2.2% 11.2% 8.9%
Return on invested capital – 35.6% 9.0%
Return on capital employed 8.0% 34.0% 10.7%
Asset turnover 0.8x 0.5x 0.4x
Cash conversion (OCF / net income) 5.6x 1.2x 1.6x
Stock comp / revenue 9.4% 3.9% 8.3%

Financial Health

11 metrics
MetricCXMSAPCRM
Debt / assets – 11.2% 35.8%
Debt / equity – 0.2x 1.0x
Net debt / EBITDA – -0.4x 1.9x
Debt / FCF – 0.9x 2.6x
Liabilities / assets 50.6% 39.1% 65.0%
Equity / assets 49.4% 60.9% 35.0%
Interest coverage – 8.3x 9.4x
Current ratio 1.6x 1.2x 0.8x
Quick ratio 0.9x 0.9x 0.7x
Cash ratio 0.5x 0.9x 0.4x
Altman Z-score 2.75 7.51 2.64

Shareholder Returns

7 metrics
MetricCXMSAPCRM
Dividend yield – 1.2% 0.7%
Net buyback yield 7.8% -0.1% 17.2%
Shareholder yield 7.8% 1.1% 17.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCXMSAPCRM
Forward P/E 14.2xFY2026 27.8xFY2026 13.7xFY2026
EPS, next fiscal year $0.49FY2026 $8.52FY2026 $17.65FY2026
EPS growth, next FY 0.0%FY2026 +16.1%FY2026 +41.0%FY2026
EPS growth, the year after +6.1% +4.9% -5.3%
Revenue, next fiscal year $812.15MFY2026 $42.86BFY2026 $43.89BFY2026
Revenue growth, next FY -5.3%FY2026 -2.4%FY2026 +5.7%FY2026
Revenue growth, the year after +3.8% +14.3% +11.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCXMSAPCRM
Held by institutions 93.9% 7.2% 80.7%
Institutions holding 266 820 2,471
Change in shares held, QoQ -17.2% -3.0% -4.8%
Institutions buying 131 459 1,003
Institutions selling 100 245 1,270
Buyers to sellers 1.31 1.87 0.79

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CXMSAPCRM
CXM 1.00 0.53 0.65
SAP 0.53 1.00 0.67
CRM 0.65 0.67 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CXM, SAP and CRM?

Sap Se (SAP) is the largest by market capitalisation: Sprinklr (CXM) $1.59B, Sap Se (SAP) $272.31B, Salesforce (CRM) $189.73B.

Which stock is cheaper, CXM, SAP and CRM?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Sprinklr (CXM) 68.8x, Sap Se (SAP) 28.6x, Salesforce (CRM) 19.6x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Sprinklr (CXM) 14.2x, Sap Se (SAP) 27.8x, Salesforce (CRM) 13.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sap Se (SAP) grew revenue fastest over the trailing twelve months: Sprinklr (CXM) +6.3%, Sap Se (SAP) +13.5%, Salesforce (CRM) +11.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Sprinklr (CXM) 2.7%, Sap Se (SAP) 20.8%, Salesforce (CRM) 22.0%). On return on invested capital, Sap Se (SAP) leads (Sap Se (SAP) 35.6%, Salesforce (CRM) 9.0%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Sprinklr (CXM) -10.6%, Sap Se (SAP) -12.2%, Salesforce (CRM) -4.7%. Over five years, Sap Se (SAP) compounded fastest (Sprinklr (CXM) -18.5%/yr, Sap Se (SAP) +10.4%/yr, Salesforce (CRM) -4.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sap Se (SAP) has been the steadiest (Sprinklr (CXM) 44.8%, Sap Se (SAP) 39.3%, Salesforce (CRM) 46.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CXM, SAP and CRM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sap Se (SAP) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.