CXM vs HUBS Stock Comparison

Sprinklr and Hubspot Prices as of Oct 27, 2026 Peers: Industry group
CXM Sprinklr, Inc.
$6.68 +31.8% 1M -14.8% 1Y
Market cap
$1.62B
P/E
70.0x
Revenue (TTM)
$872.88M
Div. yield
–
CRM and Sales Software Technology
5 wins
HUBS Hubspot Inc
$250.72 +17.3% 1M -46.9% 1Y
Market cap
$12.58B
P/E
85.6x
Revenue (TTM)
$3.45B
Div. yield
–
CRM and Sales Software Technology
4 wins

Head to Head

9 decided of 12

Sprinklr leads on 5 of the 12 questions below (Sprinklr 5, Hubspot 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCXMHUBSLeader
Larger companyMarket capitalisation $1.62B $12.58B HUBS
Cheaper on earningsLower P/E, profitable companies only 70.0x 85.6x CXM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.6x 19.9x CXM
Faster revenue growthRevenue growth, trailing twelve months +6.3% +21.1% HUBS
More profitableNet margin, trailing twelve months 2.7% 4.3% HUBS
Better return on capitalReturn on invested capital — — –
Less leveragedLower net debt / EBITDA — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -14.8% -46.9% CXM
Better 5-year returnAnnualised price return, 5 years -18.0%/yr -21.0%/yr CXM
Less volatileAnnualised volatility, 1 year 44.6% 76.0% CXM
Higher overall scoreMean of the five percentile scores vs peers 68/100 76/100 HUBS

Percentile Scorecard

CXMHUBS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCXMHUBS
Valuation 81 #20 of 101 56 #45 of 101
Growth 49 #50 of 97 95 #6 of 97
Profitability 65 #34 of 94 72 #27 of 94
Financial Health 64 #40 of 108 75 #28 of 108
Shareholder Returns 79 #14 of 64 81 #13 of 64
Overall 68 76
  • CXM ranked among 114 companies in Business Applications
  • HUBS ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCXMHUBSSPY
1 month +31.8%+17.3% -0.2%
3 months +6.0%+5.3% +3.9%
6 months +31.8%+11.0% +8.2%
Year to date -14.1%-37.5% +12.9%
1 year -14.8%-46.9% +12.3%
3 years -49.9%-39.8% +87.4%
3 years, per year -20.6%-15.6% +23.3%
5 years -62.8%-69.2% +67.9%
5 years, per year -18.0%-21.0% +10.9%
10 years —+379.4% +261.1%
10 years, per year —+17.0% +13.7%

Risk

MeasureCXMHUBSSPY
Volatility, 1Y 44.6%76.0% 12.7%
Downside volatility, 1Y 48.6%82.6% 12.7%
Beta vs S&P 500, 1Y 0.200.42 1.00
Return / volatility, 1Y -0.33-0.62 0.97
Max drawdown, 5Y -75.9%-80.0% -25.4%
From 52-week high -18.7%-49.3% -1.2%
52-week high $8.22$494.58 $779.14
52-week low $4.82$170.28 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCXMHUBS
P/E now vs peer median 67.9xmedian 28.3x 86.3xmedian 28.3x
P/S now vs peer median 1.8xmedian 2.8x 3.6xmedian 2.8x
EV/EBITDA now vs peer median 20.8xmedian 17.3x 42.2xmedian 17.3x
P/FCF now vs peer median 12.4xmedian 15.8x 15.6xmedian 15.8x
P/B now vs peer median 3.0xmedian 3.2x 7.5xmedian 3.2x
PEG now vs peer median 1.14median 0.85 2.15median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCXMHUBS
Revenue $872.88M $3.45B
Gross profit $572.53M $2.87B
Operating income $46.29M $130.74M
Net income $23.16M $146.85M
Free cash flow $127.75M $797.50M
R&D $97.82M $908.52M
EPS (diluted) $0.10 $2.90
Cash & equivalents $231.42M $958.31M
Shares (diluted) 237.84M 50.62M
Enterprise value $874.50M $6.36B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCXMHUBS
P/E 67.9x 86.3x
P/FCF 12.4x 15.6x
P/Operating cash flow 12.3x 14.5x
P/S 1.8x 3.6x
P/B 3.0x 7.5x
P/Tangible book 3.0x 7.7x
EV/EBITDA 20.8x 42.2x
EV/EBIT 29.2x 85.0x
EV/Revenue 1.5x 3.2x
EV/FCF 10.6x 13.9x
EV/Operating cash flow 10.5x 13.0x
PEG (3Y EPS CAGR) 1.14 2.15

Growth

14 metrics
MetricCXMHUBS
Revenue growth (1Y) 6.3% 21.1%
Revenue CAGR (3Y) 9.0% 21.1%
Gross profit growth (1Y) -0.3% 19.2%
Gross profit CAGR (3Y) 4.0% 20.9%
Operating income growth (1Y) 40.8% 280.3%
Operating income CAGR (3Y) 136.5% 38.5%
Net income growth (1Y) -80.7% 1,332%
Net income CAGR (3Y) 50.7% 40.5%
EPS growth (1Y) -78.7% 1,382%
EPS CAGR (3Y) 59.9% 40.2%
Operating cash flow growth (1Y) -3.0% 26.0%
Operating cash flow CAGR (3Y) 31.5% 40.7%
Free cash flow growth (1Y) -2.3% 27.3%
Free cash flow CAGR (3Y) 37.9% 42.7%

Profitability

14 metrics
MetricCXMHUBS
Gross margin 65.6% 83.2%
EBITDA margin 7.5% 7.6%
Operating margin 5.3% 3.8%
Pretax margin 7.7% 5.0%
Net margin 2.7% 4.3%
FCF margin 14.6% 23.1%
Operating cash flow margin 14.8% 24.8%
Return on equity 4.6% 8.0%
Return on assets 2.2% 4.0%
Return on invested capital – –
Return on capital employed 8.0% 6.2%
Asset turnover 0.8x 0.9x
Cash conversion (OCF / net income) 5.6x 5.8x
Stock comp / revenue 9.4% 14.9%

Financial Health

11 metrics
MetricCXMHUBS
Debt / assets – –
Debt / equity – –
Net debt / EBITDA – –
Debt / FCF – –
Liabilities / assets 50.6% 52.7%
Equity / assets 49.4% 47.3%
Interest coverage – 203.0x
Current ratio 1.6x 1.4x
Quick ratio 0.9x 1.1x
Cash ratio 0.5x 0.9x
Altman Z-score 2.68 5.08

Shareholder Returns

7 metrics
MetricCXMHUBS
Dividend yield – –
Net buyback yield 8.2% 8.5%
Shareholder yield 8.2% 8.5%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCXMHUBS
Forward P/E 13.6xFY2026 19.9xFY2026
EPS, next fiscal year $0.49FY2026 $12.58FY2026
EPS growth, next FY 0.0%FY2026 +29.7%FY2026
EPS growth, the year after +6.1% +30.9%
Revenue, next fiscal year $812.15MFY2026 $3.46BFY2026
Revenue growth, next FY -5.3%FY2026 +10.5%FY2026
Revenue growth, the year after +3.8% +26.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCXMHUBS
Held by institutions 52.0% 96.4%
Institutions holding 266 594
Change in shares held, QoQ -17.2% -0.6%
Institutions buying 131 317
Institutions selling 100 221
Buyers to sellers 1.31 1.43

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CXMHUBS
CXM 1.00 0.64
HUBS 0.64 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CXM and HUBS?

Hubspot (HUBS) is the largest by market capitalisation: Sprinklr (CXM) $1.62B, Hubspot (HUBS) $12.58B.

Which stock is cheaper, CXM and HUBS?

Sprinklr (CXM) trades on the lowest price-to-earnings ratio (Sprinklr (CXM) 70.0x, Hubspot (HUBS) 85.6x). On next year's consensus earnings, Sprinklr (CXM) is cheapest (Sprinklr (CXM) 13.6x, Hubspot (HUBS) 19.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Hubspot (HUBS) grew revenue fastest over the trailing twelve months: Sprinklr (CXM) +6.3%, Hubspot (HUBS) +21.1%.

Which company is more profitable?

Hubspot (HUBS) has the highest net margin (Sprinklr (CXM) 2.7%, Hubspot (HUBS) 4.3%).

Which stock has performed better?

Over the past year Sprinklr (CXM) returned the most: Sprinklr (CXM) -14.8%, Hubspot (HUBS) -46.9%. Over five years, Sprinklr (CXM) compounded fastest (Sprinklr (CXM) -18.0%/yr, Hubspot (HUBS) -21.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sprinklr (CXM) has been the steadiest (Sprinklr (CXM) 44.6%, Hubspot (HUBS) 76.0%). Volatility measures how widely the price swings, not the risk of the business.

Do CXM and HUBS move together?

Their daily returns over the past year have a correlation of 0.64, a moderate positive relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, CXM and HUBS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sprinklr (CXM) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.