CXM vs CRM vs BLKB Stock Comparison

Sprinklr, Salesforce and Blackbaud Prices as of Nov 2, 2026 Peers: Industry group
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CXM Sprinklr, Inc.
$6.88 +32.3% 1M -10.9% 1Y
Market cap
$1.63B
P/E
70.0x
Revenue (TTM)
$872.88M
Div. yield
–
CRM and Sales Software Technology
2 wins
CRM Salesforce, Inc.
$226.17 -3.6% 1M -13.1% 1Y
Market cap
$186.14B
P/E
19.2x
Revenue (TTM)
$43.94B
Div. yield
0.77%
CRM and Sales Software Technology
6 wins
BLKB Blackbaud Inc
$54.44 +30.4% 1M -15.0% 1Y
Market cap
$2.46B
P/E
16.1x
Revenue (TTM)
$1.16B
Div. yield
–
CRM and Sales Software Technology
3 wins

Head to Head

11 decided of 12

Salesforce leads on 6 of the 12 questions below (Salesforce 6, Blackbaud 3, Sprinklr 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCXMCRMBLKBLeader
Larger companyMarket capitalisation $1.63B $186.14B $2.46B CRM
Cheaper on earningsLower P/E, profitable companies only 70.0x 19.2x 16.1x BLKB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.0x 12.8x 11.0x BLKB
Faster revenue growthRevenue growth, trailing twelve months +6.3% +11.2% +2.2% CRM
More profitableNet margin, trailing twelve months 2.7% 22.0% 12.9% CRM
Better return on capitalReturn on invested capital — 9.0% 16.5% BLKB
Less leveragedLower net debt / EBITDA — 1.9x 3.2x CRM
Higher dividend yieldTrailing dividend yield — 0.77% 0.00% –
Better 1-year returnPrice return, last 12 months -10.9% -13.1% -15.0% CXM
Better 5-year returnAnnualised price return, 5 years -17.4%/yr -5.7%/yr -5.7%/yr CRM
Less volatileAnnualised volatility, 1 year 44.8% 47.0% 49.0% CXM
Higher overall scoreMean of the five percentile scores vs peers 66/100 71/100 68/100 CRM

Percentile Scorecard

CXMCRMBLKB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCXMCRMBLKB
Valuation 79 #22 of 100 78 #23 of 100 87 #14 of 100
Growth 46 #53 of 97 74 #26 of 97 73 #27 of 97
Profitability 62 #36 of 94 87 #13 of 94 84 #16 of 94
Financial Health 63 #42 of 111 43 #64 of 111 16 #93 of 111
Shareholder Returns 79 #14 of 64 73 #18 of 64 81 #13 of 64
Overall 66 71 68
  • CXM ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications
  • BLKB ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCXMCRMBLKBSPY
1 month +32.3%-3.6%+30.4% -2.3%
3 months +5.7%+21.6%+22.7% -0.7%
6 months +27.9%+21.9%+44.8% +4.8%
Year to date -11.6%-14.6%-14.0% +10.3%
1 year -10.9%-13.1%-15.0% +10.3%
3 years -52.4%+9.0%-25.6% +73.0%
3 years, per year -21.9%+2.9%-9.4% +20.1%
5 years -61.6%-25.3%-25.4% +61.9%
5 years, per year -17.4%-5.7%-5.7% +10.1%
10 years —+201.6%-6.6% +258.6%
10 years, per year —+11.7%-0.7% +13.6%

Risk

MeasureCXMCRMBLKBSPY
Volatility, 1Y 44.8%47.0%49.0% 12.8%
Downside volatility, 1Y 48.9%42.0%51.3% 12.8%
Beta vs S&P 500, 1Y 0.200.430.22 1.00
Return / volatility, 1Y -0.24-0.28-0.31 0.80
Max drawdown, 5Y -74.2%-59.2%-69.8% -25.4%
From 52-week high -16.3%-15.0%-15.3% -3.5%
52-week high $8.22$266.23$64.30 $779.14
52-week low $4.82$150.12$26.54 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCXMCRMBLKB
P/E now vs peer median 70.0xmedian 28.5x 19.2xmedian 28.5x 16.1xmedian 28.5x
P/S now vs peer median 1.9xmedian 2.8x 4.2xmedian 2.8x 2.1xmedian 2.8x
EV/EBITDA now vs peer median 21.5xmedian 16.8x 14.3xmedian 16.8x 10.9xmedian 16.8x
P/FCF now vs peer median 12.8xmedian 16.2x 12.3xmedian 16.2x 7.4xmedian 16.2x
P/B now vs peer median 3.1xmedian 2.9x 4.9xmedian 2.9x 20.5xmedian 2.9x
PEG now vs peer median 1.17median 0.90 0.20median 0.90 0.15median 0.90

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCXMCRMBLKB
Revenue $872.88M $43.94B $1.16B
Gross profit $572.53M $33.96B $694.80M
Operating income $46.29M $8.74B $232.55M
Net income $23.16M $9.66B $149.25M
Free cash flow $127.75M $15.15B $331.97M
R&D $97.82M $6.37B $141.76M
EPS (diluted) $0.10 $11.77 $3.32
Cash & equivalents $231.42M $8.31B $35.73M
Total debt – $39.29B $1.04B
Shares (diluted) 237.84M 821.00M 44.96M
Enterprise value $883.61M $142.01B $2.31B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCXMCRMBLKB
P/E 70.0x 19.2x 16.1x
P/FCF 12.8x 12.3x 7.4x
P/Operating cash flow 12.6x 11.8x 7.2x
P/S 1.9x 4.2x 2.1x
P/B 3.1x 4.9x 20.5x
P/Tangible book 3.1x 5.8x 76.6x
EV/EBITDA 21.5x 14.3x 10.9x
EV/EBIT 30.2x 24.5x 14.9x
EV/Revenue 1.6x 4.9x 3.0x
EV/FCF 11.0x 14.1x 10.4x
EV/Operating cash flow 10.8x 13.6x 10.1x
PEG (3Y EPS CAGR) 1.17 0.20 0.15

Growth

14 metrics
MetricCXMCRMBLKB
Revenue growth (1Y) 6.3% 11.2% 2.2%
Revenue CAGR (3Y) 9.0% 9.9% 2.2%
Gross profit growth (1Y) -0.3% 10.7% 6.3%
Gross profit CAGR (3Y) 4.0% 11.3% 6.0%
Operating income growth (1Y) 40.8% 9.4% 198.7%
Operating income CAGR (3Y) 136.5% 47.8% 323.0%
Net income growth (1Y) -80.7% 45.0% 155.7%
Net income CAGR (3Y) 50.7% 82.9% 100.1%
EPS growth (1Y) -78.7% 69.9% 160.1%
EPS CAGR (3Y) 59.9% 94.5% 109.8%
Operating cash flow growth (1Y) -3.0% 19.6% 21.8%
Operating cash flow CAGR (3Y) 31.5% 23.3% 16.4%
Free cash flow growth (1Y) -2.3% 21.3% 20.2%
Free cash flow CAGR (3Y) 37.9% 26.1% 16.3%

Profitability

14 metrics
MetricCXMCRMBLKB
Gross margin 65.6% 77.3% 59.9%
EBITDA margin 7.5% 34.0% 27.5%
Operating margin 5.3% 19.9% 20.1%
Pretax margin 7.7% 28.2% 15.2%
Net margin 2.7% 22.0% 12.9%
FCF margin 14.6% 34.5% 28.6%
Operating cash flow margin 14.8% 35.8% 29.5%
Return on equity 4.6% 26.7% 160.0%
Return on assets 2.2% 8.9% 6.3%
Return on invested capital – 9.0% 16.5%
Return on capital employed 8.0% 10.7% 16.3%
Asset turnover 0.8x 0.4x 0.5x
Cash conversion (OCF / net income) 5.6x 1.6x 2.3x
Stock comp / revenue 9.4% 8.3% 7.7%

Financial Health

11 metrics
MetricCXMCRMBLKB
Debt / assets – 35.8% 49.6%
Debt / equity – 1.0x 8.7x
Net debt / EBITDA – 1.9x 3.2x
Debt / FCF – 2.6x 3.1x
Liabilities / assets 50.6% 65.0% 94.3%
Equity / assets 49.4% 35.0% 5.7%
Interest coverage – 9.4x 3.5x
Current ratio 1.6x 0.8x 0.7x
Quick ratio 0.9x 0.7x 0.1x
Cash ratio 0.5x 0.4x 0.0x
Altman Z-score 2.73 2.53 1.57

Shareholder Returns

7 metrics
MetricCXMCRMBLKB
Dividend yield – 0.8% –
Net buyback yield 7.9% 18.4% 8.7%
Shareholder yield 7.9% 19.2% 8.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCXMCRMBLKB
Forward P/E 14.0xFY2026 12.8xFY2026 11.0xFY2026
EPS, next fiscal year $0.49FY2026 $17.65FY2026 $4.94FY2026
EPS growth, next FY 0.0%FY2026 +41.0%FY2026 +11.0%FY2026
EPS growth, the year after +6.1% -5.3% +15.4%
Revenue, next fiscal year $812.15MFY2026 $43.89BFY2026 $1.14BFY2026
Revenue growth, next FY -5.3%FY2026 +5.7%FY2026 +1.2%FY2026
Revenue growth, the year after +3.8% +11.7% +0.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCXMCRMBLKB
Held by institutions 93.9% 80.7% 100.0%
Institutions holding 266 2,473 281
Change in shares held, QoQ -17.2% -4.8% +9.3%
Institutions buying 131 1,005 174
Institutions selling 100 1,270 76
Buyers to sellers 1.31 0.79 2.29

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CXMCRMBLKB
CXM 1.00 0.65 0.58
CRM 0.65 1.00 0.62
BLKB 0.58 0.62 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CXM, CRM and BLKB?

Salesforce (CRM) is the largest by market capitalisation: Sprinklr (CXM) $1.63B, Salesforce (CRM) $186.14B, Blackbaud (BLKB) $2.46B.

Which stock is cheaper, CXM, CRM and BLKB?

Blackbaud (BLKB) trades on the lowest price-to-earnings ratio (Sprinklr (CXM) 70.0x, Salesforce (CRM) 19.2x, Blackbaud (BLKB) 16.1x). On next year's consensus earnings, Blackbaud (BLKB) is cheapest (Sprinklr (CXM) 14.0x, Salesforce (CRM) 12.8x, Blackbaud (BLKB) 11.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Sprinklr (CXM) +6.3%, Salesforce (CRM) +11.2%, Blackbaud (BLKB) +2.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Sprinklr (CXM) 2.7%, Salesforce (CRM) 22.0%, Blackbaud (BLKB) 12.9%). On return on invested capital, Blackbaud (BLKB) leads (Salesforce (CRM) 9.0%, Blackbaud (BLKB) 16.5%).

Which stock has performed better?

Over the past year Sprinklr (CXM) returned the most: Sprinklr (CXM) -10.9%, Salesforce (CRM) -13.1%, Blackbaud (BLKB) -15.0%. Over five years, Salesforce (CRM) compounded fastest (Sprinklr (CXM) -17.4%/yr, Salesforce (CRM) -5.7%/yr, Blackbaud (BLKB) -5.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Salesforce (CRM) 0.77%, Blackbaud (BLKB) 0.00%. Sprinklr (CXM) and Blackbaud (BLKB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sprinklr (CXM) has been the steadiest (Sprinklr (CXM) 44.8%, Salesforce (CRM) 47.0%, Blackbaud (BLKB) 49.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CXM, CRM and BLKB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.