CRM vs ZM vs HUBS Stock Comparison

Salesforce, Zoom Communications and Hubspot Prices as of Oct 23, 2026 Peers: Industry group
1 more company in this comparison (NOW) Create a free account to keep reading and compare up to 10 companies.
CRM Salesforce, Inc.
$248.53 +4.6% 1M -2.6% 1Y
Market cap
$203.08B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
3 wins
ZM Zoom Communications, Inc.
$95.77 +4.2% 1M +15.7% 1Y
Market cap
$28.72B
P/E
9.0x
Revenue (TTM)
$4.97B
Div. yield
–
Communications Platforms Technology
5 wins
HUBS Hubspot Inc
$271.09 +20.1% 1M -43.0% 1Y
Market cap
$13.34B
P/E
90.8x
Revenue (TTM)
$3.45B
Div. yield
–
CRM and Sales Software Technology
1 win

Head to Head

9 decided of 12

Zoom Communications leads on 5 of the 12 questions below (Zoom Communications 5, Salesforce 3, Hubspot 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMZMHUBSLeader
Larger companyMarket capitalisation $203.08B $28.72B $13.34B CRM
Cheaper on earningsLower P/E, profitable companies only 21.0x 9.0x 90.8x ZM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.1x 14.8x 21.5x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +4.6% +21.1% HUBS
More profitableNet margin, trailing twelve months 22.0% 64.1% 4.3% ZM
Better return on capitalReturn on invested capital 9.0% — — –
Less leveragedLower net debt / EBITDA 1.9x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.6% +15.7% -43.0% ZM
Better 5-year returnAnnualised price return, 5 years -3.2%/yr -19.2%/yr -19.8%/yr CRM
Less volatileAnnualised volatility, 1 year 46.7% 44.7% 75.8% ZM
Higher overall scoreMean of the five percentile scores vs peers 70/100 79/100 75/100 ZM

Percentile Scorecard

CRMZMHUBS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMZMHUBS
Valuation 75 #26 of 101 66 #11 of 30 55 #46 of 101
Growth 73 #27 of 97 69 #9 of 27 95 #6 of 97
Profitability 88 #12 of 94 84 #5 of 26 70 #29 of 94
Financial Health 44 #61 of 109 97 #2 of 32 75 #28 of 109
Shareholder Returns 70 #20 of 64 – 79 #14 of 64
Overall 70 79 75
  • CRM ranked among 114 companies in Business Applications
  • ZM ranked among 33 companies in Workplace Software
  • HUBS ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMZMHUBSSPY
1 month +4.6%+4.2%+20.1% -1.0%
3 months +51.9%+8.8%+32.2% +2.9%
6 months +39.5%+4.1%+21.4% +6.4%
Year to date -6.2%+11.0%-32.4% +11.4%
1 year -2.6%+15.7%-43.0% +13.1%
3 years +21.7%+54.1%-37.5% +79.4%
3 years, per year +6.8%+15.5%-14.5% +21.5%
5 years -15.0%-65.5%-66.7% +67.7%
5 years, per year -3.2%-19.2%-19.8% +10.9%
10 years +235.9%—+413.9% +255.2%
10 years, per year +12.9%—+17.8% +13.5%

Risk

MeasureCRMZMHUBSSPY
Volatility, 1Y 46.7%44.7%75.8% 12.7%
Downside volatility, 1Y 41.6%42.6%82.6% 12.7%
Beta vs S&P 500, 1Y 0.401.030.45 1.00
Return / volatility, 1Y -0.050.35-0.57 1.03
Max drawdown, 5Y -59.2%-80.6%-80.0% -25.4%
From 52-week high -6.6%-14.4%-45.2% -2.5%
52-week high $266.23$111.88$494.58 $779.14
52-week low $150.12$72.72$170.28 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMZMHUBS
P/E now vs peer median 21.1xmedian 29.9x 8.8xmedian 32.3x 93.3xmedian 29.9x
P/S now vs peer median 4.7xmedian 2.8x 5.6xmedian 2.4x 3.9xmedian 2.8x
EV/EBITDA now vs peer median 15.6xmedian 17.4x 13.5xmedian 11.5x 46.0xmedian 17.4x
P/FCF now vs peer median 13.5xmedian 16.9x 14.2xmedian 14.2x 16.9xmedian 16.9x
P/B now vs peer median 5.3xmedian 3.1x 2.5xmedian 2.7x 8.1xmedian 3.1x
PEG now vs peer median 0.22median 0.86 0.05median 0.77 2.32median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMZMHUBS
Revenue $43.94B $4.97B $3.45B
Gross profit $33.96B $3.84B $2.87B
Operating income $8.74B $1.20B $130.74M
Net income $9.66B $3.19B $146.85M
Free cash flow $15.15B – $797.50M
R&D $6.37B $881.96M $908.52M
EPS (diluted) $11.77 $10.64 $2.90
Cash & equivalents $8.31B $931.99M $958.31M
Total debt $39.29B – –
Shares (diluted) 821.00M 299.75M 50.62M
Enterprise value $158.96B -$2.07B $7.12B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMZMHUBS
P/E 21.1x 8.8x 93.3x
P/FCF 13.5x 14.2x 16.9x
P/Operating cash flow 13.0x – 15.7x
P/S 4.7x 5.6x 3.9x
P/B 5.3x 2.5x 8.1x
P/Tangible book 6.3x 2.5x 8.3x
EV/EBITDA 15.6x 13.5x 46.0x
EV/EBIT 26.6x 17.3x 92.7x
EV/Revenue 5.3x 4.2x 3.5x
EV/FCF 15.3x – 15.2x
EV/Operating cash flow 14.8x – 14.2x
PEG (3Y EPS CAGR) 0.22 0.05 2.32

Growth

14 metrics
MetricCRMZMHUBS
Revenue growth (1Y) 11.2% 4.6% 21.1%
Revenue CAGR (3Y) 9.9% 3.7% 21.1%
Gross profit growth (1Y) 10.7% 5.7% 19.2%
Gross profit CAGR (3Y) 11.3% 4.5% 20.9%
Operating income growth (1Y) 9.4% 23.2% 280.3%
Operating income CAGR (3Y) 47.8% 112.9% 38.5%
Net income growth (1Y) 45.0% 168.3% 1,332%
Net income CAGR (3Y) 82.9% 182.3% 40.5%
EPS growth (1Y) 69.9% 175.9% 1,382%
EPS CAGR (3Y) 94.5% 184.2% 40.2%
Operating cash flow growth (1Y) 19.6% – 26.0%
Operating cash flow CAGR (3Y) 23.3% – 40.7%
Free cash flow growth (1Y) 21.3% – 27.3%
Free cash flow CAGR (3Y) 26.1% – 42.7%

Profitability

14 metrics
MetricCRMZMHUBS
Gross margin 77.3% 77.2% 83.2%
EBITDA margin 34.0% 30.9% 7.6%
Operating margin 19.9% 24.1% 3.8%
Pretax margin 28.2% 82.5% 5.0%
Net margin 22.0% 64.1% 4.3%
FCF margin 34.5% – 23.1%
Operating cash flow margin 35.8% – 24.8%
Return on equity 26.7% 30.2% 8.0%
Return on assets 8.9% 25.0% 4.0%
Return on invested capital 9.0% – –
Return on capital employed 10.7% 11.2% 6.2%
Asset turnover 0.4x 0.4x 0.9x
Cash conversion (OCF / net income) 1.6x – 5.8x
Stock comp / revenue 8.3% – 14.9%

Financial Health

11 metrics
MetricCRMZMHUBS
Debt / assets 35.8% – –
Debt / equity 1.0x – –
Net debt / EBITDA 1.9x – –
Debt / FCF 2.6x – –
Liabilities / assets 65.0% 16.8% 52.7%
Equity / assets 35.0% 83.2% 47.3%
Interest coverage 9.4x – 203.0x
Current ratio 0.8x 3.8x 1.4x
Quick ratio 0.7x 3.7x 1.1x
Cash ratio 0.4x 3.4x 0.9x
Altman Z-score 2.69 9.34 5.41

Shareholder Returns

7 metrics
MetricCRMZMHUBS
Dividend yield 0.7% – –
Net buyback yield 16.7% – 7.9%
Shareholder yield 17.4% – 7.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMZMHUBS
Forward P/E 14.1xFY2026 14.8xFY2026 21.5xFY2026
EPS, next fiscal year $17.65FY2026 $6.45FY2026 $12.58FY2026
EPS growth, next FY +41.0%FY2026 +9.0%FY2026 +29.7%FY2026
EPS growth, the year after -5.3% +2.8% +31.0%
Revenue, next fiscal year $43.90BFY2026 $4.76BFY2026 $3.46BFY2026
Revenue growth, next FY +5.7%FY2026 -2.4%FY2026 +10.5%FY2026
Revenue growth, the year after +11.7% +7.8% +26.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMZMHUBS
Held by institutions 80.7% 67.2% 96.4%
Institutions holding 2,471 862 594
Change in shares held, QoQ -4.8% +2.9% -0.6%
Institutions buying 1,003 477 317
Institutions selling 1,270 279 221
Buyers to sellers 0.79 1.71 1.43

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMZMHUBS
CRM 1.00 0.54 0.77
ZM 0.54 1.00 0.44
HUBS 0.77 0.44 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM, ZM and HUBS?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $203.08B, Zoom Communications (ZM) $28.72B, Hubspot (HUBS) $13.34B.

Which stock is cheaper, CRM, ZM and HUBS?

Zoom Communications (ZM) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 21.0x, Zoom Communications (ZM) 9.0x, Hubspot (HUBS) 90.8x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Salesforce (CRM) 14.1x, Zoom Communications (ZM) 14.8x, Hubspot (HUBS) 21.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Hubspot (HUBS) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Zoom Communications (ZM) +4.6%, Hubspot (HUBS) +21.1%.

Which company is more profitable?

Zoom Communications (ZM) has the highest net margin (Salesforce (CRM) 22.0%, Zoom Communications (ZM) 64.1%, Hubspot (HUBS) 4.3%).

Which stock has performed better?

Over the past year Zoom Communications (ZM) returned the most: Salesforce (CRM) -2.6%, Zoom Communications (ZM) +15.7%, Hubspot (HUBS) -43.0%. Over five years, Salesforce (CRM) compounded fastest (Salesforce (CRM) -3.2%/yr, Zoom Communications (ZM) -19.2%/yr, Hubspot (HUBS) -19.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Zoom Communications (ZM) has been the steadiest (Salesforce (CRM) 46.7%, Zoom Communications (ZM) 44.7%, Hubspot (HUBS) 75.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, ZM and HUBS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Zoom Communications (ZM) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.