CRM vs MSTR vs SMWB Stock Comparison

Salesforce, Strategy and Similarweb Prices as of Nov 2, 2026 Peers: Industry group
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CRM Salesforce, Inc.
$226.17 -3.6% 1M -13.1% 1Y
Market cap
$186.14B
P/E
19.2x
Revenue (TTM)
$43.94B
Div. yield
0.77%
CRM and Sales Software Technology
7 wins
MSTR Strategy Inc
$130.76 -18.3% 1M -51.5% 1Y
Market cap
$46.02B
P/E
–
Revenue (TTM)
$498.35M
Div. yield
–
Analytics and BI Technology
2 wins
SMWB Similarweb Ltd.
$8.71 +9.4% 1M +1.9% 1Y
Market cap
$757.44M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
1 win

Head to Head

10 decided of 12

Salesforce leads on 7 of the 12 questions below (Salesforce 7, Strategy 2, Similarweb 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMMSTRSMWBLeader
Larger companyMarket capitalisation $186.14B $46.02B $757.44M CRM
Cheaper on earningsLower P/E, profitable companies only 19.2x -1.5x -33.9x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 12.8x — 39.6x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +7.8% +10.2% CRM
More profitableNet margin, trailing twelve months 22.0% -6,294.3% -7.4% CRM
Better return on capitalReturn on invested capital 9.0% -73.9% — CRM
Less leveragedLower net debt / EBITDA 1.9x -0.1x — MSTR
Higher dividend yieldTrailing dividend yield 0.77% — — –
Better 1-year returnPrice return, last 12 months -13.1% -51.5% +1.9% SMWB
Better 5-year returnAnnualised price return, 5 years -5.7%/yr +10.1%/yr -15.4%/yr MSTR
Less volatileAnnualised volatility, 1 year 47.0% 81.0% 81.0% CRM
Higher overall scoreMean of the five percentile scores vs peers 71/100 21/100 37/100 CRM

Percentile Scorecard

CRMMSTRSMWB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMMSTRSMWB
Valuation 78 #23 of 100 8 #92 of 100 29 #71 of 100
Growth 74 #26 of 97 7 #90 of 97 64 #36 of 97
Profitability 87 #13 of 94 8 #87 of 94 42 #55 of 94
Financial Health 43 #64 of 111 80 #23 of 111 26 #82 of 111
Shareholder Returns 73 #18 of 64 3 #62 of 64 22 #50 of 64
Overall 71 21 37
  • CRM ranked among 114 companies in Business Applications
  • MSTR ranked among 114 companies in Business Applications
  • SMWB ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMMSTRSMWBSPY
1 month -3.6%-18.3%+9.4% -2.3%
3 months +21.6%+37.8%+18.8% -0.7%
6 months +21.9%-28.9%+188.4% +4.8%
Year to date -14.6%-13.9%+16.3% +10.3%
1 year -13.1%-51.5%+1.9% +10.3%
3 years +9.0%+188.0%+71.1% +73.0%
3 years, per year +2.9%+42.3%+19.6% +20.1%
5 years -25.3%+61.4%-56.6% +61.9%
5 years, per year -5.7%+10.1%-15.4% +10.1%
10 years +201.6%+581.4%— +258.6%
10 years, per year +11.7%+21.2%— +13.6%

Risk

MeasureCRMMSTRSMWBSPY
Volatility, 1Y 47.0%81.0%81.0% 12.8%
Downside volatility, 1Y 42.0%74.9%88.9% 12.8%
Beta vs S&P 500, 1Y 0.433.141.78 1.00
Return / volatility, 1Y -0.28-0.640.02 0.80
Max drawdown, 5Y -59.2%-84.1%-88.4% -25.4%
From 52-week high -15.0%-50.6%-6.0% -3.5%
52-week high $266.23$264.67$9.27 $779.14
52-week low $150.12$82.31$2.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMMSTRSMWB
P/E now vs peer median 19.2xmedian 28.5x -1.5xmedian 28.5x -33.9xmedian 28.5x
P/S now vs peer median 4.2xmedian 2.8x 92.4xmedian 2.8x 2.6xmedian 2.8x
EV/EBITDA now vs peer median 14.3xmedian 16.8x -1.4xmedian 16.8x -297.3xmedian 16.8x
P/FCF now vs peer median 12.3xmedian 16.2x -1,757xmedian 16.2x 49.0xmedian 16.2x
P/B now vs peer median 4.9xmedian 2.9x 1.5xmedian 2.9x 33.3xmedian 2.9x
PEG now vs peer median 0.20median 0.90 0.00median 0.90 -1.12median 0.90

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMMSTRSMWB
Revenue $43.94B $498.35M $295.61M
Gross profit $33.96B $336.89M $235.99M
Operating income $8.74B -$36.36B -$11.06M
Net income $9.66B -$30.41B -$21.78M
Free cash flow $15.15B -$26.19M $15.44M
R&D $6.37B $93.13M $73.83M
EPS (diluted) $11.77 $-88.98 $-0.26
Cash & equivalents $8.31B $1.71B $73.90M
Total debt $39.29B $6.71B –
Shares (diluted) 821.00M 352.53M 84.82M
Enterprise value $142.01B $39.01B $480.39M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMMSTRSMWB
P/E 19.2x -1.5x -33.9x
P/FCF 12.3x -1,757x 49.0x
P/Operating cash flow 11.8x -2,291x 53.5x
P/S 4.2x 92.4x 2.6x
P/B 4.9x 1.5x 33.3x
P/Tangible book 5.8x -2.4x 33.3x
EV/EBITDA 14.3x -1.4x -297.3x
EV/EBIT 24.5x -1.4x -61.8x
EV/Revenue 4.9x 100.9x 2.3x
EV/FCF 14.1x -1,920x 44.3x
EV/Operating cash flow 13.6x -2,503x 48.2x
PEG (3Y EPS CAGR) 0.20 0.00 -1.12

Growth

14 metrics
MetricCRMMSTRSMWB
Revenue growth (1Y) 11.2% 7.8% 10.2%
Revenue CAGR (3Y) 9.9% -0.1% 12.5%
Gross profit growth (1Y) 10.7% 4.0% 12.1%
Gross profit CAGR (3Y) 11.3% -5.0% 14.6%
Operating income growth (1Y) 9.4% -645.8% 50.2%
Operating income CAGR (3Y) 47.8% -437.1% 42.5%
Net income growth (1Y) 45.0% -734.6% 25.1%
Net income CAGR (3Y) 82.9% -430.3% 27.5%
EPS growth (1Y) 69.9% -676.7% 28.7%
EPS CAGR (3Y) 94.5% -314.6% 30.2%
Operating cash flow growth (1Y) 19.6% 79.0% -30.9%
Operating cash flow CAGR (3Y) 23.3% -202.3% 33.8%
Free cash flow growth (1Y) 21.3% 74.1% -29.0%
Free cash flow CAGR (3Y) 26.1% -109.9% 32.7%

Profitability

14 metrics
MetricCRMMSTRSMWB
Gross margin 77.3% 67.6% 79.8%
EBITDA margin 34.0% -7,284% -0.8%
Operating margin 19.9% -7,295% -3.7%
Pretax margin 28.2% -7,280% -5.9%
Net margin 22.0% -6,294% -7.4%
FCF margin 34.5% -5.3% 5.2%
Operating cash flow margin 35.8% -4.0% 4.8%
Return on equity 26.7% -90.1% -108.3%
Return on assets 8.9% -56.9% -8.8%
Return on invested capital 9.0% -73.9% –
Return on capital employed 10.7% -68.7% -19.5%
Asset turnover 0.4x 0.0x 1.1x
Cash conversion (OCF / net income) 1.6x 0.0x -0.7x
Stock comp / revenue 8.3% 10.7% 6.2%

Financial Health

11 metrics
MetricCRMMSTRSMWB
Debt / assets 35.8% 12.8% –
Debt / equity 1.0x 0.2x –
Net debt / EBITDA 1.9x -0.1x –
Debt / FCF 2.6x -256.2x –
Liabilities / assets 65.0% 41.2% 91.9%
Equity / assets 35.0% 58.8% 8.1%
Interest coverage 9.4x – –
Current ratio 0.8x 5.4x 0.8x
Quick ratio 0.7x 5.2x 0.6x
Cash ratio 0.4x 4.9x 0.3x
Altman Z-score 2.53 -1.35 0.43

Shareholder Returns

7 metrics
MetricCRMMSTRSMWB
Dividend yield 0.8% – –
Net buyback yield 18.4% -57.6% -0.3%
Shareholder yield 19.2% -57.6% -0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMMSTRSMWB
Forward P/E 12.8xFY2026 – 39.6xFY2026
EPS, next fiscal year $17.65FY2026 $-18.79FY2026 $0.22FY2026
EPS growth, next FY +41.0%FY2026 – +266.7%FY2026
EPS growth, the year after -5.3% – +36.4%
Revenue, next fiscal year $43.89BFY2026 $465.93MFY2026 $332.14MFY2026
Revenue growth, next FY +5.7%FY2026 -2.4%FY2026 +17.5%FY2026
Revenue growth, the year after +11.7% +14.2% +0.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMMSTRSMWB
Held by institutions 80.7% 59.5% 45.9%
Institutions holding 2,473 852 68
Change in shares held, QoQ -4.8% +9.6% -7.8%
Institutions buying 1,005 473 36
Institutions selling 1,270 266 18
Buyers to sellers 0.79 1.78 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMMSTRSMWB
CRM 1.00 0.24 0.27
MSTR 0.24 1.00 0.22
SMWB 0.27 0.22 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRM, MSTR and SMWB?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $186.14B, Strategy (MSTR) $46.02B, Similarweb (SMWB) $757.44M.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Strategy (MSTR) +7.8%, Similarweb (SMWB) +10.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Strategy (MSTR) -6,294.3%, Similarweb (SMWB) -7.4%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, Strategy (MSTR) -73.9%).

Which stock has performed better?

Over the past year Similarweb (SMWB) returned the most: Salesforce (CRM) -13.1%, Strategy (MSTR) -51.5%, Similarweb (SMWB) +1.9%. Over five years, Strategy (MSTR) compounded fastest (Salesforce (CRM) -5.7%/yr, Strategy (MSTR) +10.1%/yr, Similarweb (SMWB) -15.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Salesforce (CRM) 0.77%. Strategy (MSTR) and Similarweb (SMWB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 47.0%, Strategy (MSTR) 81.0%, Similarweb (SMWB) 81.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, MSTR and SMWB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.