CRM vs INTU vs CXM Stock Comparison

Salesforce, Intuit and Sprinklr Prices as of Oct 23, 2026 Peers: Industry group
CRM Salesforce, Inc.
$248.53 +4.6% 1M -2.6% 1Y
Market cap
$203.08B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
4 wins
INTU Intuit Inc.
$343.39 +19.7% 1M -49.3% 1Y
Market cap
$93.77B
P/E
20.5x
Revenue (TTM)
$21.45B
Div. yield
–
Accounting Software Technology
5 wins
CXM Sprinklr, Inc.
$6.70 +23.4% 1M -13.7% 1Y
Market cap
$1.58B
P/E
68.3x
Revenue (TTM)
$872.88M
Div. yield
–
CRM and Sales Software Technology
2 wins

Head to Head

11 decided of 12

Intuit leads on 5 of the 12 questions below (Intuit 5, Salesforce 4, Sprinklr 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMINTUCXMLeader
Larger companyMarket capitalisation $203.08B $93.77B $1.58B CRM
Cheaper on earningsLower P/E, profitable companies only 21.0x 20.5x 68.3x INTU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.1x 15.9x 13.7x CXM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +13.9% +6.3% INTU
More profitableNet margin, trailing twelve months 22.0% 21.3% 2.7% CRM
Better return on capitalReturn on invested capital 9.0% 16.7% — INTU
Less leveragedLower net debt / EBITDA 1.9x 0.1x — INTU
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.6% -49.3% -13.7% CRM
Better 5-year returnAnnualised price return, 5 years -3.2%/yr -10.3%/yr -17.5%/yr CRM
Less volatileAnnualised volatility, 1 year 46.7% 52.4% 44.6% CXM
Higher overall scoreMean of the five percentile scores vs peers 70/100 76/100 68/100 INTU

Percentile Scorecard

CRMINTUCXM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMINTUCXM
Valuation 75 #26 of 101 84 #17 of 101 82 #19 of 101
Growth 73 #27 of 97 70 #30 of 97 48 #51 of 97
Profitability 88 #12 of 94 94 #7 of 94 63 #35 of 94
Financial Health 44 #61 of 109 70 #33 of 109 64 #40 of 109
Shareholder Returns 70 #20 of 64 62 #25 of 64 81 #13 of 64
Overall 70 76 68
  • CRM ranked among 114 companies in Business Applications
  • INTU ranked among 114 companies in Business Applications
  • CXM ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMINTUCXMSPY
1 month +4.6%+19.7%+23.4% -1.0%
3 months +51.9%+15.9%+18.0% +2.9%
6 months +39.5%-13.3%+33.5% +6.4%
Year to date -6.2%-48.2%-13.9% +11.4%
1 year -2.6%-49.3%-13.7% +13.1%
3 years +21.7%-32.1%-50.5% +79.4%
3 years, per year +6.8%-12.1%-20.9% +21.5%
5 years -15.0%-41.9%-61.8% +67.7%
5 years, per year -3.2%-10.3%-17.5% +10.9%
10 years +235.9%+216.6%— +255.2%
10 years, per year +12.9%+12.2%— +13.5%

Risk

MeasureCRMINTUCXMSPY
Volatility, 1Y 46.7%52.4%44.6% 12.7%
Downside volatility, 1Y 41.6%58.8%48.8% 12.7%
Beta vs S&P 500, 1Y 0.400.220.20 1.00
Return / volatility, 1Y -0.05-0.94-0.31 1.03
Max drawdown, 5Y -59.2%-68.4%-75.9% -25.4%
From 52-week high -6.6%-49.8%-18.5% -2.5%
52-week high $266.23$683.39$8.22 $779.14
52-week low $150.12$255.07$4.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMINTUCXM
P/E now vs peer median 21.1xmedian 29.9x 20.8xmedian 29.9x 68.2xmedian 29.9x
P/S now vs peer median 4.7xmedian 2.8x 4.3xmedian 2.8x 1.8xmedian 2.8x
EV/EBITDA now vs peer median 15.6xmedian 17.4x 13.8xmedian 17.4x 20.8xmedian 17.4x
P/FCF now vs peer median 13.5xmedian 16.9x 10.6xmedian 16.9x 12.4xmedian 16.9x
P/B now vs peer median 5.3xmedian 3.1x 4.9xmedian 3.1x 3.1xmedian 3.1x
PEG now vs peer median 0.22median 0.86 0.83median 0.86 1.14median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMINTUCXM
Revenue $43.94B $21.45B $872.88M
Gross profit $33.96B $17.37B $572.53M
Operating income $8.74B $5.88B $46.29M
Net income $9.66B $4.57B $23.16M
Free cash flow $15.15B $8.66B $127.75M
R&D $6.37B $3.38B $97.82M
EPS (diluted) $11.77 $16.48 $0.10
Cash & equivalents $8.31B $4.71B $231.42M
Total debt $39.29B $7.67B –
Shares (diluted) 821.00M 277.00M 237.84M
Enterprise value $158.96B $73.11B $834.45M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMINTUCXM
P/E 21.1x 20.8x 68.2x
P/FCF 13.5x 10.6x 12.4x
P/Operating cash flow 13.0x 10.4x 12.3x
P/S 4.7x 4.3x 1.8x
P/B 5.3x 4.9x 3.1x
P/Tangible book 6.3x 6.4x 3.1x
EV/EBITDA 15.6x 13.8x 20.8x
EV/EBIT 26.6x 15.7x 29.3x
EV/Revenue 5.3x 4.3x 1.6x
EV/FCF 15.3x 10.7x 10.6x
EV/Operating cash flow 14.8x 10.5x 10.5x
PEG (3Y EPS CAGR) 0.22 0.83 1.14

Growth

14 metrics
MetricCRMINTUCXM
Revenue growth (1Y) 11.2% 13.9% 6.3%
Revenue CAGR (3Y) 9.9% 14.3% 9.0%
Gross profit growth (1Y) 10.7% 14.7% -0.3%
Gross profit CAGR (3Y) 11.3% 15.1% 4.0%
Operating income growth (1Y) 9.4% 19.5% 40.8%
Operating income CAGR (3Y) 47.8% 23.3% 136.5%
Net income growth (1Y) 45.0% 18.0% -80.7%
Net income CAGR (3Y) 82.9% 24.2% 50.7%
EPS growth (1Y) 69.9% 20.6% -78.7%
EPS CAGR (3Y) 94.5% 25.1% 59.9%
Operating cash flow growth (1Y) 19.6% 42.4% -3.0%
Operating cash flow CAGR (3Y) 23.3% 20.5% 31.5%
Free cash flow growth (1Y) 21.3% 41.5% -2.3%
Free cash flow CAGR (3Y) 26.1% 21.4% 37.9%

Profitability

14 metrics
MetricCRMINTUCXM
Gross margin 77.3% 81.0% 65.6%
EBITDA margin 34.0% 31.4% 7.5%
Operating margin 19.9% 27.4% 5.3%
Pretax margin 28.2% 28.1% 7.7%
Net margin 22.0% 21.3% 2.7%
FCF margin 34.5% 40.4% 14.6%
Operating cash flow margin 35.8% 41.2% 14.8%
Return on equity 26.7% 23.0% 4.6%
Return on assets 8.9% 12.0% 2.2%
Return on invested capital 9.0% 16.7% –
Return on capital employed 10.7% 21.1% 8.0%
Asset turnover 0.4x 0.6x 0.8x
Cash conversion (OCF / net income) 1.6x 1.9x 5.6x
Stock comp / revenue 8.3% 9.6% 9.4%

Financial Health

11 metrics
MetricCRMINTUCXM
Debt / assets 35.8% 20.8% –
Debt / equity 1.0x 0.4x –
Net debt / EBITDA 1.9x 0.1x –
Debt / FCF 2.6x 0.9x –
Liabilities / assets 65.0% 48.4% 50.6%
Equity / assets 35.0% 51.6% 49.4%
Interest coverage 9.4x 23.0x –
Current ratio 0.8x 1.5x 1.6x
Quick ratio 0.7x 0.8x 0.9x
Cash ratio 0.4x 0.7x 0.5x
Altman Z-score 2.69 5.11 2.68

Shareholder Returns

7 metrics
MetricCRMINTUCXM
Dividend yield 0.7% 1.5% –
Net buyback yield 16.7% 5.7% 8.1%
Shareholder yield 17.4% 7.1% 8.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMINTUCXM
Forward P/E 14.1xFY2026 15.9xFY2027 13.7xFY2026
EPS, next fiscal year $17.65FY2026 $21.63FY2027 $0.49FY2026
EPS growth, next FY +41.0%FY2026 +28.4%FY2027 0.0%FY2026
EPS growth, the year after -5.3% +14.7% +6.1%
Revenue, next fiscal year $43.90BFY2026 $24.08BFY2027 $812.15MFY2026
Revenue growth, next FY +5.7%FY2026 +12.3%FY2027 -5.3%FY2026
Revenue growth, the year after +11.7% +9.4% +3.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMINTUCXM
Held by institutions 80.7% 91.0% 93.9%
Institutions holding 2,471 1,747 266
Change in shares held, QoQ -4.8% +7.2% -17.2%
Institutions buying 1,003 801 131
Institutions selling 1,270 792 100
Buyers to sellers 0.79 1.01 1.31

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMINTUCXM
CRM 1.00 0.65 0.65
INTU 0.65 1.00 0.57
CXM 0.65 0.57 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM, INTU and CXM?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $203.08B, Intuit (INTU) $93.77B, Sprinklr (CXM) $1.58B.

Which stock is cheaper, CRM, INTU and CXM?

Intuit (INTU) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 21.0x, Intuit (INTU) 20.5x, Sprinklr (CXM) 68.3x). On next year's consensus earnings, Sprinklr (CXM) is cheapest (Salesforce (CRM) 14.1x, Intuit (INTU) 15.9x, Sprinklr (CXM) 13.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Intuit (INTU) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Intuit (INTU) +13.9%, Sprinklr (CXM) +6.3%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Intuit (INTU) 21.3%, Sprinklr (CXM) 2.7%). On return on invested capital, Intuit (INTU) leads (Salesforce (CRM) 9.0%, Intuit (INTU) 16.7%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Salesforce (CRM) -2.6%, Intuit (INTU) -49.3%, Sprinklr (CXM) -13.7%. Over five years, Salesforce (CRM) compounded fastest (Salesforce (CRM) -3.2%/yr, Intuit (INTU) -10.3%/yr, Sprinklr (CXM) -17.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sprinklr (CXM) has been the steadiest (Salesforce (CRM) 46.7%, Intuit (INTU) 52.4%, Sprinklr (CXM) 44.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, INTU and CXM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Intuit (INTU) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.