CRM vs GENI vs SMWB Stock Comparison

Salesforce, Genius Sports and Similarweb Prices as of Nov 5, 2026 Peers: Industry group
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CRM Salesforce, Inc.
$222.37 -1.1% 1M -12.0% 1Y
Market cap
$175.46B
P/E
18.2x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
8 wins
GENI Genius Sports Ltd
$5.91 -5.0% 1M -46.3% 1Y
Market cap
$1.52B
P/E
–
Revenue (TTM)
$893.82M
Div. yield
–
Data Infrastructure Technology
1 win
SMWB Similarweb Ltd.
$8.41 +4.6% 1M -2.7% 1Y
Market cap
$702.71M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
1 win

Head to Head

10 decided of 12

Salesforce leads on 8 of the 12 questions below (Salesforce 8, Genius Sports 1, Similarweb 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMGENISMWBLeader
Larger companyMarket capitalisation $175.46B $1.52B $702.71M CRM
Cheaper on earningsLower P/E, profitable companies only 18.2x -9.0x -32.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 12.6x — 38.2x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +47.9% +10.2% GENI
More profitableNet margin, trailing twelve months 22.0% -18.9% -7.4% CRM
Better return on capitalReturn on invested capital 9.0% -7.4% — CRM
Less leveragedLower net debt / EBITDA 1.9x 251.5x — CRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -12.0% -46.3% -2.7% SMWB
Better 5-year returnAnnualised price return, 5 years -6.3%/yr -20.0%/yr -15.8%/yr CRM
Less volatileAnnualised volatility, 1 year 47.0% 77.0% 80.6% CRM
Higher overall scoreMean of the five percentile scores vs peers 70/100 42/100 35/100 CRM

Percentile Scorecard

CRMGENISMWB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMGENISMWB
Valuation 77 #24 of 100 55 #56 of 124 28 #72 of 100
Growth 74 #27 of 99 57 #50 of 114 62 #38 of 99
Profitability 87 #13 of 96 46 #61 of 111 42 #56 of 96
Financial Health 42 #65 of 112 11 #114 of 128 24 #85 of 112
Shareholder Returns 71 #20 of 67 – 20 #54 of 67
Overall 70 42 35
  • CRM ranked among 113 companies in Business Applications
  • GENI ranked among 136 companies in Infrastructure Software
  • SMWB ranked among 113 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMGENISMWBSPY
1 month -1.1%-5.0%+4.6% -5.9%
3 months +19.0%-24.2%+14.6% -4.6%
6 months +19.3%+23.6%+156.4% +0.2%
Year to date -16.1%-46.4%+12.3% +7.5%
1 year -12.0%-46.3%-2.7% +8.2%
3 years +7.2%+12.6%+68.5% +68.3%
3 years, per year +2.3%+4.0%+19.0% +19.0%
5 years -27.6%-67.1%-57.6% +56.5%
5 years, per year -6.3%-20.0%-15.8% +9.4%
10 years +199.0%—— +251.5%
10 years, per year +11.6%—— +13.4%

Risk

MeasureCRMGENISMWBSPY
Volatility, 1Y 47.0%77.0%80.6% 13.6%
Downside volatility, 1Y 42.0%79.8%88.8% 14.2%
Beta vs S&P 500, 1Y 0.431.931.63 1.00
Return / volatility, 1Y -0.26-0.60-0.03 0.60
Max drawdown, 5Y -59.2%-87.2%-88.3% -25.4%
From 52-week high -16.5%-48.0%-9.3% -5.9%
52-week high $266.23$11.37$9.27 $779.14
52-week low $150.12$3.92$2.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMGENISMWB
P/E now vs peer median 18.9xmedian 24.7x -8.9xmedian 39.4x -32.8xmedian 24.7x
P/S now vs peer median 4.2xmedian 2.8x 3.4xmedian 4.0x 2.5xmedian 2.8x
EV/EBITDA now vs peer median 14.1xmedian 16.5x 1,549xmedian 34.1x -286.0xmedian 16.5x
P/FCF now vs peer median 12.1xmedian 15.3x 16,545xmedian 22.7x 47.4xmedian 15.3x
P/B now vs peer median 4.8xmedian 2.7x 4.4xmedian 2.9x 32.1xmedian 2.7x
PEG now vs peer median 0.20median 0.77 -0.99median 1.32 -1.09median 0.77

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMGENISMWB
Revenue $43.94B $893.82M $295.61M
Gross profit $33.96B $267.57M $235.99M
Operating income $8.74B -$112.92M -$11.06M
Net income $9.66B -$168.52M -$21.78M
Free cash flow $15.15B $181.00K $15.44M
R&D $6.37B $43.48M $73.83M
EPS (diluted) $11.77 $-0.66 $-0.26
Cash & equivalents $8.31B $206.53M $73.90M
Total debt $39.29B $787.35M –
Shares (diluted) 821.00M 254.76M 84.82M
Enterprise value $131.33B $682.57M $425.66M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMGENISMWB
P/E 18.9x -8.9x -32.8x
P/FCF 12.1x 16,545x 47.4x
P/Operating cash flow 11.6x 142.0x 51.6x
P/S 4.2x 3.4x 2.5x
P/B 4.8x 4.4x 32.1x
P/Tangible book 5.7x -50.0x 32.1x
EV/EBITDA 14.1x 1,549x -286.0x
EV/EBIT 24.1x -31.7x -59.4x
EV/Revenue 4.8x 4.0x 2.2x
EV/FCF 13.9x 19,754x 42.6x
EV/Operating cash flow 13.4x 169.6x 46.4x
PEG (3Y EPS CAGR) 0.20 -0.99 -1.09

Growth

14 metrics
MetricCRMGENISMWB
Revenue growth (1Y) 11.2% 47.9% 10.2%
Revenue CAGR (3Y) 9.9% 31.7% 12.5%
Gross profit growth (1Y) 10.7% 101.4% 12.1%
Gross profit CAGR (3Y) 11.3% 63.1% 14.6%
Operating income growth (1Y) 9.4% 15.7% 50.2%
Operating income CAGR (3Y) 47.8% -10.1% 42.5%
Net income growth (1Y) 45.0% -41.4% 25.1%
Net income CAGR (3Y) 82.9% 1.2% 27.5%
EPS growth (1Y) 69.9% -17.1% 28.7%
EPS CAGR (3Y) 94.5% 9.0% 30.2%
Operating cash flow growth (1Y) 19.6% -74.9% -30.9%
Operating cash flow CAGR (3Y) 23.3% 68.9% 33.8%
Free cash flow growth (1Y) 21.3% -99.8% -29.0%
Free cash flow CAGR (3Y) 26.1% 26.2% 32.7%

Profitability

14 metrics
MetricCRMGENISMWB
Gross margin 77.3% 29.9% 79.8%
EBITDA margin 34.0% 0.3% -0.8%
Operating margin 19.9% -12.6% -3.7%
Pretax margin 28.2% -13.9% -5.9%
Net margin 22.0% -18.9% -7.4%
FCF margin 34.5% 0.0% 5.2%
Operating cash flow margin 35.8% 2.4% 4.8%
Return on equity 26.7% -17.4% -108.3%
Return on assets 8.9% -5.6% -8.8%
Return on invested capital 9.0% -7.4% –
Return on capital employed 10.7% -7.1% -19.5%
Asset turnover 0.4x 0.4x 1.1x
Cash conversion (OCF / net income) 1.6x -0.1x -0.7x
Stock comp / revenue 8.3% 9.4% 6.2%

Financial Health

11 metrics
MetricCRMGENISMWB
Debt / assets 35.8% 36.3% –
Debt / equity 1.0x 1.1x –
Net debt / EBITDA 1.9x 251.5x –
Debt / FCF 2.6x 4,350x –
Liabilities / assets 65.0% 68.4% 91.9%
Equity / assets 35.0% 31.6% 8.1%
Interest coverage 9.4x – –
Current ratio 0.8x 0.9x 0.8x
Quick ratio 0.7x 0.8x 0.6x
Cash ratio 0.4x 0.4x 0.3x
Altman Z-score 2.50 0.56 0.37

Shareholder Returns

7 metrics
MetricCRMGENISMWB
Dividend yield 0.8% – –
Net buyback yield 18.7% – -0.4%
Shareholder yield 19.5% – -0.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMGENISMWB
Forward P/E 12.6xFY2026 – 38.2xFY2026
EPS, next fiscal year $17.65FY2026 $-0.31FY2026 $0.22FY2026
EPS growth, next FY +41.0%FY2026 – +266.7%FY2026
EPS growth, the year after -5.2% – +36.4%
Revenue, next fiscal year $43.89BFY2026 $1.05BFY2026 $332.20MFY2026
Revenue growth, next FY +5.7%FY2026 +57.2%FY2026 +17.6%FY2026
Revenue growth, the year after +11.7% +16.9% +0.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMGENISMWB
Held by institutions 80.7% 93.6% 45.9%
Institutions holding 2,474 273 68
Change in shares held, QoQ -4.9% +7.7% -7.8%
Institutions buying 1,004 179 36
Institutions selling 1,272 70 18
Buyers to sellers 0.79 2.56 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMGENISMWB
CRM 1.00 0.36 0.27
GENI 0.36 1.00 0.18
SMWB 0.27 0.18 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRM, GENI and SMWB?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $175.46B, Genius Sports (GENI) $1.52B, Similarweb (SMWB) $702.71M.

Which company is growing faster?

Genius Sports (GENI) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Genius Sports (GENI) +47.9%, Similarweb (SMWB) +10.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Salesforce (CRM) 22.0%, Genius Sports (GENI) -18.9%, Similarweb (SMWB) -7.4%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, Genius Sports (GENI) -7.4%).

Which stock has performed better?

Over the past year Similarweb (SMWB) returned the most: Salesforce (CRM) -12.0%, Genius Sports (GENI) -46.3%, Similarweb (SMWB) -2.7%. Over five years, Salesforce (CRM) compounded fastest (Salesforce (CRM) -6.3%/yr, Genius Sports (GENI) -20.0%/yr, Similarweb (SMWB) -15.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 47.0%, Genius Sports (GENI) 77.0%, Similarweb (SMWB) 80.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, GENI and SMWB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.