CRM vs FICO vs MKTW Stock Comparison

Salesforce, Fair Isaac and Marketwise Prices as of Nov 5, 2026 Peers: Industry group
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CRM Salesforce, Inc.
$222.37 -1.1% 1M -12.0% 1Y
Market cap
$175.46B
P/E
18.2x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
5 wins
FICO Fair Isaac Corp
$707.06 +1.7% 1M -56.6% 1Y
Market cap
$15.93B
P/E
19.5x
Revenue (TTM)
$2.39B
Div. yield
–
Analytics and BI Technology
5 wins
MKTW Marketwise, Inc.
$21.73 +9.7% 1M +29.0% 1Y
Market cap
$60.36M
P/E
26.6x
Revenue (TTM)
$316.32M
Div. yield
0.08%
Analytics and BI Technology
1 win

Head to Head

11 decided of 12

Salesforce leads on 5 of the 12 questions below (Salesforce 5, Fair Isaac 5, Marketwise 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRMFICOMKTWLeader
Larger companyMarket capitalisation $175.46B $15.93B $60.36M CRM
Cheaper on earningsLower P/E, profitable companies only 18.2x 19.5x 26.6x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 12.6x 16.2x 67.9x CRM
Faster revenue growthRevenue growth, trailing twelve months +11.2% +24.1% -7.6% FICO
More profitableNet margin, trailing twelve months 22.0% 34.1% 0.7% FICO
Better return on capitalReturn on invested capital 9.0% 62.6% — FICO
Less leveragedLower net debt / EBITDA 1.9x 4.3x — CRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.08% –
Better 1-year returnPrice return, last 12 months -12.0% -56.6% +29.0% MKTW
Better 5-year returnAnnualised price return, 5 years -6.3%/yr +13.2%/yr -32.8%/yr FICO
Less volatileAnnualised volatility, 1 year 47.0% 66.8% 51.3% CRM
Higher overall scoreMean of the five percentile scores vs peers 70/100 74/100 53/100 FICO

Percentile Scorecard

CRMFICOMKTW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRMFICOMKTW
Valuation 77 #24 of 100 59 #42 of 100 98 #3 of 100
Growth 74 #27 of 99 82 #19 of 99 12 #87 of 99
Profitability 87 #13 of 96 100 #1 of 96 82 #18 of 96
Financial Health 42 #65 of 112 32 #76 of 112 10 #101 of 112
Shareholder Returns 71 #20 of 67 99 #2 of 67 61 #27 of 67
Overall 70 74 53
  • CRM ranked among 113 companies in Business Applications
  • FICO ranked among 113 companies in Business Applications
  • MKTW ranked among 113 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRMFICOMKTWSPY
1 month -1.1%+1.7%+9.7% -5.9%
3 months +19.0%-31.5%+1.8% -4.6%
6 months +19.3%-37.3%+30.7% +0.2%
Year to date -16.1%-58.2%+44.7% +7.5%
1 year -12.0%-56.6%+29.0% +8.2%
3 years +7.2%-23.8%-53.0% +68.3%
3 years, per year +2.3%-8.7%-22.2% +19.0%
5 years -27.6%+86.0%-86.3% +56.5%
5 years, per year -6.3%+13.2%-32.8% +9.4%
10 years +199.0%+522.3%— +251.5%
10 years, per year +11.6%+20.1%— +13.4%

Risk

MeasureCRMFICOMKTWSPY
Volatility, 1Y 47.0%66.8%51.3% 13.6%
Downside volatility, 1Y 42.0%82.1%47.3% 14.2%
Beta vs S&P 500, 1Y 0.430.230.23 1.00
Return / volatility, 1Y -0.26-0.850.57 0.60
Max drawdown, 5Y -59.2%-75.1%-94.2% -25.4%
From 52-week high -16.5%-61.7%0.0% -5.9%
52-week high $266.23$1,844.98$21.73 $779.14
52-week low $150.12$592.49$13.65 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRMFICOMKTW
P/E now vs peer median 18.9xmedian 24.7x 19.7xmedian 24.7x 26.7xmedian 24.7x
P/S now vs peer median 4.2xmedian 2.8x 6.4xmedian 2.8x 1.1xmedian 2.8x
EV/EBITDA now vs peer median 14.1xmedian 16.5x 16.5xmedian 16.5x 12.2xmedian 16.5x
P/FCF now vs peer median 12.1xmedian 15.3x 15.3xmedian 15.3x 6.6xmedian 15.3x
P/B now vs peer median 4.8xmedian 2.7x -3.7xmedian 2.7x -1.3xmedian 2.7x
PEG now vs peer median 0.20median 0.77 0.67median 0.77 -0.67median 0.77

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRMFICOMKTW
Revenue $43.94B $2.39B $316.32M
Gross profit $33.96B $2.04B $272.43M
Operating income $8.74B $1.24B $23.72M
Net income $9.66B $815.02M $25.83M
Free cash flow $15.15B $996.02M $52.11M
R&D $6.37B $208.49M $9.66M
EPS (diluted) $11.77 $35.90 $0.77
Cash & equivalents $8.31B $248.44M $27.39M
Total debt $39.29B $5.58B –
Shares (diluted) 821.00M 22.70M 2.94M
Enterprise value $131.33B $15.17B -$122.75M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRMFICOMKTW
P/E 18.9x 19.7x 26.7x
P/FCF 12.1x 15.3x 6.6x
P/Operating cash flow 11.6x 15.2x 6.5x
P/S 4.2x 6.4x 1.1x
P/B 4.8x -3.7x -1.3x
P/Tangible book 5.7x -3.7x -1.3x
EV/EBITDA 14.1x 16.5x 12.2x
EV/EBIT 24.1x 16.7x 13.3x
EV/Revenue 4.8x 8.6x 1.0x
EV/FCF 13.9x 20.7x 6.0x
EV/Operating cash flow 13.4x 20.6x 6.0x
PEG (3Y EPS CAGR) 0.20 0.67 -0.67

Growth

14 metrics
MetricCRMFICOMKTW
Revenue growth (1Y) 11.2% 24.1% -7.6%
Revenue CAGR (3Y) 9.9% 17.6% -12.0%
Gross profit growth (1Y) 10.7% 29.2% -8.5%
Gross profit CAGR (3Y) 11.3% 20.6% -12.4%
Operating income growth (1Y) 9.4% 39.7% -67.8%
Operating income CAGR (3Y) 47.8% 26.5% -32.0%
Net income growth (1Y) 45.0% 28.8% -66.2%
Net income CAGR (3Y) 82.9% 24.9% -31.4%
EPS growth (1Y) 69.9% 39.5% -65.5%
EPS CAGR (3Y) 94.5% 29.5% -39.7%
Operating cash flow growth (1Y) 19.6% 28.1% 89.0%
Operating cash flow CAGR (3Y) 23.3% 30.6% -1.9%
Free cash flow growth (1Y) 21.3% 28.5% 89.7%
Free cash flow CAGR (3Y) 26.1% 30.7% -2.1%

Profitability

14 metrics
MetricCRMFICOMKTW
Gross margin 77.3% 85.1% 86.1%
EBITDA margin 34.0% 52.3% 8.2%
Operating margin 19.9% 51.7% 7.5%
Pretax margin 28.2% 44.5% 8.4%
Net margin 22.0% 34.1% 0.7%
FCF margin 34.5% 41.6% 16.5%
Operating cash flow margin 35.8% 41.8% 16.6%
Return on equity 26.7% – –
Return on assets 8.9% 39.9% 13.9%
Return on invested capital 9.0% 62.6% –
Return on capital employed 10.7% 95.3% –
Asset turnover 0.4x 1.2x 1.7x
Cash conversion (OCF / net income) 1.6x 1.2x 2.0x
Stock comp / revenue 8.3% 7.3% 2.8%

Financial Health

11 metrics
MetricCRMFICOMKTW
Debt / assets 35.8% 274.0% –
Debt / equity 1.0x -1.4x –
Net debt / EBITDA 1.9x 4.3x –
Debt / FCF 2.6x 5.6x –
Liabilities / assets 65.0% 301.1% 242.2%
Equity / assets 35.0% -201.1% -142.2%
Interest coverage 9.4x 6.6x –
Current ratio 0.8x 1.2x 0.3x
Quick ratio 0.7x 1.5x 0.1x
Cash ratio 0.4x 0.3x 0.1x
Altman Z-score 2.50 8.33 0.72

Shareholder Returns

7 metrics
MetricCRMFICOMKTW
Dividend yield 0.8% – 4.8%
Net buyback yield 18.7% 23.4% 0.6%
Shareholder yield 19.5% 23.4% 5.4%
Payout ratio (earnings) – – 17.7%
Payout ratio (FCF) – – 8.8%
Dividend growth (1Y) – – 8.7%
Dividend CAGR (3Y) – – 148.0%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRMFICOMKTW
Forward P/E 12.6xFY2026 16.2xFY2026 67.9xFY2026
EPS, next fiscal year $17.65FY2026 $43.64FY2026 $0.32FY2026
EPS growth, next FY +41.0%FY2026 +46.1%FY2026 -86.1%FY2026
EPS growth, the year after -5.2% +8.8% +425.0%
Revenue, next fiscal year $43.89BFY2026 $2.41BFY2026 $327.52MFY2026
Revenue growth, next FY +5.7%FY2026 +21.0%FY2026 -0.2%FY2026
Revenue growth, the year after +11.7% +17.2% +2.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRMFICOMKTW
Held by institutions 80.7% 95.7% 5.7%
Institutions holding 2,474 845 53
Change in shares held, QoQ -4.9% +1.9% +8.7%
Institutions buying 1,004 383 33
Institutions selling 1,272 344 12
Buyers to sellers 0.79 1.11 2.75

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRMFICOMKTW
CRM 1.00 0.34 0.08
FICO 0.34 1.00 0.10
MKTW 0.08 0.10 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CRM, FICO and MKTW?

Salesforce (CRM) is the largest by market capitalisation: Salesforce (CRM) $175.46B, Fair Isaac (FICO) $15.93B, Marketwise (MKTW) $60.36M.

Which stock is cheaper, CRM, FICO and MKTW?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Salesforce (CRM) 18.2x, Fair Isaac (FICO) 19.5x, Marketwise (MKTW) 26.6x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Salesforce (CRM) 12.6x, Fair Isaac (FICO) 16.2x, Marketwise (MKTW) 67.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Fair Isaac (FICO) grew revenue fastest over the trailing twelve months: Salesforce (CRM) +11.2%, Fair Isaac (FICO) +24.1%, Marketwise (MKTW) -7.6%.

Which company is more profitable?

Fair Isaac (FICO) has the highest net margin (Salesforce (CRM) 22.0%, Fair Isaac (FICO) 34.1%, Marketwise (MKTW) 0.7%). On return on invested capital, Fair Isaac (FICO) leads (Salesforce (CRM) 9.0%, Fair Isaac (FICO) 62.6%).

Which stock has performed better?

Over the past year Marketwise (MKTW) returned the most: Salesforce (CRM) -12.0%, Fair Isaac (FICO) -56.6%, Marketwise (MKTW) +29.0%. Over five years, Fair Isaac (FICO) compounded fastest (Salesforce (CRM) -6.3%/yr, Fair Isaac (FICO) +13.2%/yr, Marketwise (MKTW) -32.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Salesforce (CRM) 0.00%, Fair Isaac (FICO) 0.00%, Marketwise (MKTW) 0.08%. Salesforce (CRM) and Fair Isaac (FICO) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Salesforce (CRM) 47.0%, Fair Isaac (FICO) 66.8%, Marketwise (MKTW) 51.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRM, FICO and MKTW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.