CLX vs CHD vs PG Stock Comparison

Clorox, Church & Dwight and Procter & Gamble Prices as of Oct 26, 2026 Peers: Industry group
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CLX Clorox Co /De/
$86.77 +3.6% 1M -25.1% 1Y
Market cap
$10.64B
P/E
18.1x
Revenue (TTM)
$6.72B
Div. yield
0.06%
Household Products Consumer Staples
3 wins
PG PROCTER & GAMBLE Co
$159.94 +9.4% 1M +4.9% 1Y
Market cap
$369.77B
P/E
23.1x
Revenue (TTM)
$87.92B
Div. yield
–
Household Products Consumer Staples
5 wins

Head to Head

11 decided of 12

Procter & Gamble leads on 5 of the 12 questions below (Procter & Gamble 5, Clorox 3, Church & Dwight 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCLXCHDPGLeader
Larger companyMarket capitalisation $10.64B $24.88B $369.77B PG
Cheaper on earningsLower P/E, profitable companies only 18.1x 33.4x 23.1x CLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.6x 26.7x 23.7x CLX
Faster revenue growthRevenue growth, trailing twelve months -5.4% +2.7% +3.5% PG
More profitableNet margin, trailing twelve months 8.7% 12.0% 18.2% PG
Better return on capitalReturn on invested capital 26.6% 13.1% 17.2% CLX
Less leveragedLower net debt / EBITDA 2.6x 1.3x 1.0x PG
Higher dividend yieldTrailing dividend yield 0.06% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -25.1% +22.6% +4.9% CHD
Better 5-year returnAnnualised price return, 5 years -11.5%/yr +4.6%/yr +2.4%/yr CHD
Less volatileAnnualised volatility, 1 year 32.8% 23.2% 20.9% PG
Higher overall scoreMean of the five percentile scores vs peers 52/100 62/100 57/100 CHD

Percentile Scorecard

CLXCHDPG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCLXCHDPG
Valuation 67 #18 of 52 43 #30 of 52 39 #32 of 52
Growth 37 #32 of 50 84 #9 of 50 53 #24 of 50
Profitability 80 #10 of 45 77 #11 of 45 91 #5 of 45
Financial Health 18 #46 of 56 71 #17 of 56 60 #23 of 56
Shareholder Returns 57 #14 of 31 37 #20 of 31 43 #18 of 31
Overall 52 62 57
  • CLX ranked among 60 companies in Household and Personal Products
  • CHD ranked among 60 companies in Household and Personal Products
  • PG ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCLXCHDPGSPY
1 month +3.6%+9.3%+9.4% -0.8%
3 months -11.0%+6.7%+7.6% +3.5%
6 months -10.2%+10.4%+7.8% +7.0%
Year to date -13.9%+25.6%+11.6% +12.2%
1 year -25.1%+22.6%+4.9% +13.0%
3 years -26.4%+16.9%+8.7% +86.3%
3 years, per year -9.7%+5.3%+2.8% +23.1%
5 years -45.6%+25.3%+12.8% +68.6%
5 years, per year -11.5%+4.6%+2.4% +11.0%
10 years -27.2%+120.2%+83.0% +258.0%
10 years, per year -3.1%+8.2%+6.2% +13.6%

Risk

MeasureCLXCHDPGSPY
Volatility, 1Y 32.8%23.2%20.9% 12.7%
Downside volatility, 1Y 35.9%21.7%20.4% 12.7%
Beta vs S&P 500, 1Y 0.29-0.04-0.08 1.00
Return / volatility, 1Y -0.770.970.23 1.02
Max drawdown, 5Y -56.9%-32.1%-24.6% -25.4%
From 52-week high -31.8%-3.2%-4.3% -1.8%
52-week high $127.16$108.86$167.20 $779.14
52-week low $80.38$81.60$138.04 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCLXCHDPG
P/E now vs peer median 18.0xmedian 18.6x 33.5xmedian 18.6x 23.2xmedian 18.6x
P/S now vs peer median 1.6xmedian 1.6x 4.0xmedian 1.6x 4.2xmedian 1.6x
EV/EBITDA now vs peer median 8.1xmedian 13.0x 17.8xmedian 13.0x 17.1xmedian 13.0x
P/FCF now vs peer median 25.9xmedian 18.4x 22.4xmedian 18.4x 24.2xmedian 18.4x
P/B now vs peer median 41.6xmedian 2.1x 5.7xmedian 2.1x 6.7xmedian 2.1x
PEG now vs peer median 0.31median 0.97 1.66median 0.97 8.75median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCLXCHDPG
Revenue $6.72B $6.23B $87.92B
Gross profit $2.84B $2.84B $43.77B
Operating income $1.66B $1.09B $19.83B
Net income $601.00M $744.80M $16.12B
Free cash flow $405.00M $1.12B $15.34B
R&D $116.00M – –
EPS (diluted) $4.81 $3.13 $6.66
Cash & equivalents $143.00M $254.80M $15.37B
Total debt $5.07B $2.26B $38.93B
Shares (diluted) 122.13M 238.20M 2.41B
Enterprise value $8.92B $23.40B $321.33B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCLXCHDPG
P/E 18.0x 33.5x 23.2x
P/FCF 25.9x 22.4x 24.2x
P/Operating cash flow 17.1x 19.8x 18.6x
P/S 1.6x 4.0x 4.2x
P/B 41.6x 5.7x 6.7x
P/Tangible book -29.6x 41.3x 10.9x
EV/EBITDA 8.1x 17.8x 17.1x
EV/EBIT 9.3x 24.8x 19.9x
EV/Revenue 2.3x 4.3x 4.5x
EV/FCF 38.1x 24.2x 25.7x
EV/Operating cash flow 25.2x 21.4x 19.8x
PEG (3Y EPS CAGR) 0.31 1.66 8.75

Growth

14 metrics
MetricCLXCHDPG
Revenue growth (1Y) -5.4% 2.7% 3.5%
Revenue CAGR (3Y) -3.1% 3.4% 1.8%
Gross profit growth (1Y) -11.5% 5.4% 1.1%
Gross profit CAGR (3Y) -0.7% 5.6% 2.3%
Operating income growth (1Y) -15.5% 50.7% -3.3%
Operating income CAGR (3Y) 1.6% 19.3% 1.5%
Net income growth (1Y) -27.1% 41.8% -4.4%
Net income CAGR (3Y) 53.6% 18.6% 1.7%
EPS growth (1Y) -26.3% 46.7% -3.2%
EPS CAGR (3Y) 58.8% 20.2% 2.7%
Operating cash flow growth (1Y) -37.6% 17.5% 5.2%
Operating cash flow CAGR (3Y) -19.1% 5.2% 4.0%
Free cash flow growth (1Y) -46.8% 19.8% 2.7%
Free cash flow CAGR (3Y) -24.2% 8.2% 1.7%

Profitability

14 metrics
MetricCLXCHDPG
Gross margin 42.3% 45.6% 49.8%
EBITDA margin 28.4% 24.3% 26.2%
Operating margin 24.7% 17.5% 22.6%
Pretax margin 11.8% 15.3% 23.2%
Net margin 8.7% 12.0% 18.2%
FCF margin 6.0% 17.9% 17.4%
Operating cash flow margin 9.1% 20.2% 22.7%
Return on equity 349.4% 17.5% 29.4%
Return on assets 8.4% 8.2% 12.4%
Return on invested capital 26.6% 13.1% 17.2%
Return on capital employed 38.3% 14.1% 23.4%
Asset turnover 0.9x 0.7x 0.7x
Cash conversion (OCF / net income) 1.0x 1.7x 1.2x
Stock comp / revenue 0.7% 1.1% 0.6%

Financial Health

11 metrics
MetricCLXCHDPG
Debt / assets 65.0% 24.8% 29.2%
Debt / equity 20.1x 0.5x 0.7x
Net debt / EBITDA 2.6x 1.3x 1.0x
Debt / FCF 12.5x 2.0x 2.5x
Liabilities / assets 96.8% 52.3% 58.4%
Equity / assets 3.2% 47.7% 41.6%
Interest coverage 12.8x 11.3x 22.0x
Current ratio 0.7x 1.1x 0.7x
Quick ratio 0.3x 0.6x 0.5x
Cash ratio 0.1x 0.2x 0.3x
Altman Z-score 2.32 5.34 5.35

Shareholder Returns

7 metrics
MetricCLXCHDPG
Dividend yield 4.3% 1.2% 2.7%
Net buyback yield 2.7% 2.2% 0.9%
Shareholder yield 7.0% 3.4% 3.6%
Payout ratio (earnings) 100.2% – –
Payout ratio (FCF) 148.6% – –
Dividend growth (1Y) 0.0% – –
Dividend CAGR (3Y) 1.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCLXCHDPG
Forward P/E 14.6xFY2027 26.7xFY2026 23.7xFY2027
EPS, next fiscal year $5.94FY2027 $3.94FY2026 $6.75FY2027
EPS growth, next FY +7.4%FY2027 +11.6%FY2026 -2.0%FY2027
EPS growth, the year after -1.3% -1.3% +16.7%
Revenue, next fiscal year $8.09BFY2027 $6.57BFY2026 $86.09BFY2027
Revenue growth, next FY +20.4%FY2027 +5.9%FY2026 -1.1%FY2027
Revenue growth, the year after -8.6% -4.0% +0.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCLXCHDPG
Held by institutions 85.6% 92.1% 69.8%
Institutions holding 1,053 1,065 4,026
Change in shares held, QoQ +4.2% +3.4% +2.0%
Institutions buying 542 475 1,873
Institutions selling 353 404 1,697
Buyers to sellers 1.54 1.18 1.10

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CLXCHDPG
CLX 1.00 0.58 0.54
CHD 0.58 1.00 0.69
PG 0.54 0.69 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CLX, CHD and PG?

Procter & Gamble (PG) is the largest by market capitalisation: Clorox (CLX) $10.64B, Church & Dwight (CHD) $24.88B, Procter & Gamble (PG) $369.77B.

Which stock is cheaper, CLX, CHD and PG?

Clorox (CLX) trades on the lowest price-to-earnings ratio (Clorox (CLX) 18.1x, Church & Dwight (CHD) 33.4x, Procter & Gamble (PG) 23.1x). On next year's consensus earnings, Clorox (CLX) is cheapest (Clorox (CLX) 14.6x, Church & Dwight (CHD) 26.7x, Procter & Gamble (PG) 23.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Procter & Gamble (PG) grew revenue fastest over the trailing twelve months: Clorox (CLX) -5.4%, Church & Dwight (CHD) +2.7%, Procter & Gamble (PG) +3.5%.

Which company is more profitable?

Procter & Gamble (PG) has the highest net margin (Clorox (CLX) 8.7%, Church & Dwight (CHD) 12.0%, Procter & Gamble (PG) 18.2%). On return on invested capital, Clorox (CLX) leads (Clorox (CLX) 26.6%, Church & Dwight (CHD) 13.1%, Procter & Gamble (PG) 17.2%).

Which stock has performed better?

Over the past year Church & Dwight (CHD) returned the most: Clorox (CLX) -25.1%, Church & Dwight (CHD) +22.6%, Procter & Gamble (PG) +4.9%. Over five years, Church & Dwight (CHD) compounded fastest (Clorox (CLX) -11.5%/yr, Church & Dwight (CHD) +4.6%/yr, Procter & Gamble (PG) +2.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Clorox (CLX) 0.06%, Church & Dwight (CHD) 0.00%, Procter & Gamble (PG) 0.00%. Church & Dwight (CHD) and Procter & Gamble (PG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Procter & Gamble (PG) has been the steadiest (Clorox (CLX) 32.8%, Church & Dwight (CHD) 23.2%, Procter & Gamble (PG) 20.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CLX, CHD and PG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Procter & Gamble (PG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.