CLX vs CL Stock Comparison

Clorox and Colgate Palmolive Prices as of Oct 26, 2026 Peers: Industry group
CLX Clorox Co /De/
$86.77 +3.6% 1M -25.1% 1Y
Market cap
$10.49B
P/E
17.9x
Revenue (TTM)
$6.72B
Div. yield
0.06%
Household Products Consumer Staples
3 wins
CL Colgate Palmolive Co
$93.11 +8.2% 1M +19.4% 1Y
Market cap
$73.93B
P/E
36.3x
Revenue (TTM)
$21.05B
Div. yield
0.02%
Personal Care Products Consumer Staples
9 wins

Head to Head

12 decided of 12

Colgate Palmolive leads on 9 of the 12 questions below (Colgate Palmolive 9, Clorox 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCLXCLLeader
Larger companyMarket capitalisation $10.49B $73.93B CL
Cheaper on earningsLower P/E, profitable companies only 17.9x 36.3x CLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.6x 24.8x CLX
Faster revenue growthRevenue growth, trailing twelve months -5.4% +5.2% CL
More profitableNet margin, trailing twelve months 8.7% 9.7% CL
Better return on capitalReturn on invested capital 26.6% 27.2% CL
Less leveragedLower net debt / EBITDA 2.6x 1.7x CL
Higher dividend yieldTrailing dividend yield 0.06% 0.02% CLX
Better 1-year returnPrice return, last 12 months -25.1% +19.4% CL
Better 5-year returnAnnualised price return, 5 years -11.5%/yr +4.2%/yr CL
Less volatileAnnualised volatility, 1 year 32.8% 23.3% CL
Higher overall scoreMean of the five percentile scores vs peers 52/100 61/100 CL

Percentile Scorecard

CLXCL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCLXCL
Valuation 67 #18 of 52 47 #28 of 52
Growth 37 #32 of 50 57 #22 of 50
Profitability 80 #10 of 45 96 #3 of 45
Financial Health 18 #46 of 56 51 #28 of 56
Shareholder Returns 57 #14 of 31 53 #15 of 31
Overall 52 61
  • CLX ranked among 60 companies in Household and Personal Products
  • CL ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCLXCLSPY
1 month +3.6%+8.2% -0.8%
3 months -11.0%+1.3% +3.5%
6 months -10.2%+10.6% +7.0%
Year to date -13.9%+17.8% +12.2%
1 year -25.1%+19.4% +13.0%
3 years -26.4%+29.7% +86.3%
3 years, per year -9.7%+9.1% +23.1%
5 years -45.6%+22.7% +68.6%
5 years, per year -11.5%+4.2% +11.0%
10 years -27.2%+30.7% +258.0%
10 years, per year -3.1%+2.7% +13.6%

Risk

MeasureCLXCLSPY
Volatility, 1Y 32.8%23.3% 12.7%
Downside volatility, 1Y 35.9%22.2% 12.7%
Beta vs S&P 500, 1Y 0.29-0.15 1.00
Return / volatility, 1Y -0.770.83 1.02
Max drawdown, 5Y -56.9%-31.1% -25.4%
From 52-week high -31.8%-6.1% -1.8%
52-week high $127.16$99.14 $779.14
52-week low $80.38$74.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCLXCL
P/E now vs peer median 18.0xmedian 18.6x 36.5xmedian 18.6x
P/S now vs peer median 1.6xmedian 1.6x 3.5xmedian 1.6x
EV/EBITDA now vs peer median 8.1xmedian 13.0x 21.4xmedian 13.0x
P/FCF now vs peer median 25.9xmedian 18.4x 19.2xmedian 18.4x
P/B now vs peer median 41.6xmedian 2.1x 131.1xmedian 2.1x
PEG now vs peer median 0.31median 0.97 3.01median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCLXCL
Revenue $6.72B $21.05B
Gross profit $2.84B $12.72B
Operating income $1.66B $3.13B
Net income $601.00M $2.16B
Free cash flow $405.00M $3.86B
R&D $116.00M –
EPS (diluted) $4.81 $2.54
Cash & equivalents $143.00M $1.37B
Total debt $5.07B $7.86B
Shares (diluted) 122.13M 801.80M
Enterprise value $8.76B $68.66B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCLXCL
P/E 18.0x 36.5x
P/FCF 25.9x 19.2x
P/Operating cash flow 17.1x 16.7x
P/S 1.6x 3.5x
P/B 41.6x 131.1x
P/Tangible book -29.6x -79.9x
EV/EBITDA 8.1x 21.4x
EV/EBIT 9.3x 25.8x
EV/Revenue 2.3x 3.8x
EV/FCF 38.1x 20.9x
EV/Operating cash flow 25.2x 18.1x
PEG (3Y EPS CAGR) 0.31 3.01

Growth

14 metrics
MetricCLXCL
Revenue growth (1Y) -5.4% 5.2%
Revenue CAGR (3Y) -3.1% 4.1%
Gross profit growth (1Y) -11.5% 5.0%
Gross profit CAGR (3Y) -0.7% 6.2%
Operating income growth (1Y) -15.5% -26.9%
Operating income CAGR (3Y) 1.6% 1.1%
Net income growth (1Y) -27.1% -29.2%
Net income CAGR (3Y) 53.6% 8.9%
EPS growth (1Y) -26.3% -29.0%
EPS CAGR (3Y) 58.8% 12.2%
Operating cash flow growth (1Y) -37.6% 13.7%
Operating cash flow CAGR (3Y) -19.1% 12.9%
Free cash flow growth (1Y) -46.8% 14.5%
Free cash flow CAGR (3Y) -24.2% 17.9%

Profitability

14 metrics
MetricCLXCL
Gross margin 42.3% 60.4%
EBITDA margin 28.4% 17.9%
Operating margin 24.7% 14.9%
Pretax margin 11.8% 14.0%
Net margin 8.7% 9.7%
FCF margin 6.0% 18.3%
Operating cash flow margin 9.1% 21.2%
Return on equity 349.4% 410.8%
Return on assets 8.4% 12.9%
Return on invested capital 26.6% 27.2%
Return on capital employed 38.3% 29.7%
Asset turnover 0.9x 1.3x
Cash conversion (OCF / net income) 1.0x 2.1x
Stock comp / revenue 0.7% 0.8%

Financial Health

11 metrics
MetricCLXCL
Debt / assets 65.0% 46.8%
Debt / equity 20.1x 13.9x
Net debt / EBITDA 2.6x 1.7x
Debt / FCF 12.5x 2.0x
Liabilities / assets 96.8% 96.6%
Equity / assets 3.2% 3.4%
Interest coverage 12.8x 12.3x
Current ratio 0.7x 1.0x
Quick ratio 0.3x 0.5x
Cash ratio 0.1x 0.2x
Altman Z-score 2.32 6.88

Shareholder Returns

7 metrics
MetricCLXCL
Dividend yield 4.3% 2.3%
Net buyback yield 2.7% 1.5%
Shareholder yield 7.0% 3.8%
Payout ratio (earnings) 100.2% 84.3%
Payout ratio (FCF) 148.6% 47.2%
Dividend growth (1Y) 0.0% 1.1%
Dividend CAGR (3Y) 1.1% 1.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCLXCL
Forward P/E 14.6xFY2027 24.8xFY2026
EPS, next fiscal year $5.94FY2027 $3.75FY2026
EPS growth, next FY +7.4%FY2027 +1.6%FY2026
EPS growth, the year after -1.3% +11.7%
Revenue, next fiscal year $8.09BFY2027 $22.42BFY2026
Revenue growth, next FY +20.4%FY2027 +10.0%FY2026
Revenue growth, the year after -8.6% +2.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCLXCL
Held by institutions 85.6% 83.8%
Institutions holding 1,053 2,015
Change in shares held, QoQ +4.2% 0.0%
Institutions buying 542 919
Institutions selling 353 720
Buyers to sellers 1.54 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CLXCL
CLX 1.00 0.53
CL 0.53 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CLX and CL?

Colgate Palmolive (CL) is the largest by market capitalisation: Clorox (CLX) $10.49B, Colgate Palmolive (CL) $73.93B.

Which stock is cheaper, CLX and CL?

Clorox (CLX) trades on the lowest price-to-earnings ratio (Clorox (CLX) 17.9x, Colgate Palmolive (CL) 36.3x). On next year's consensus earnings, Clorox (CLX) is cheapest (Clorox (CLX) 14.6x, Colgate Palmolive (CL) 24.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Colgate Palmolive (CL) grew revenue fastest over the trailing twelve months: Clorox (CLX) -5.4%, Colgate Palmolive (CL) +5.2%.

Which company is more profitable?

Colgate Palmolive (CL) has the highest net margin (Clorox (CLX) 8.7%, Colgate Palmolive (CL) 9.7%). On return on invested capital, Colgate Palmolive (CL) leads (Clorox (CLX) 26.6%, Colgate Palmolive (CL) 27.2%).

Which stock has performed better?

Over the past year Colgate Palmolive (CL) returned the most: Clorox (CLX) -25.1%, Colgate Palmolive (CL) +19.4%. Over five years, Colgate Palmolive (CL) compounded fastest (Clorox (CLX) -11.5%/yr, Colgate Palmolive (CL) +4.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Clorox (CLX) has the highest dividend yield: Clorox (CLX) 0.06%, Colgate Palmolive (CL) 0.02%.

Which stock is riskier?

By one-year price volatility, Colgate Palmolive (CL) has been the steadiest (Clorox (CLX) 32.8%, Colgate Palmolive (CL) 23.3%). Volatility measures how widely the price swings, not the risk of the business.

Do CLX and CL move together?

Their daily returns over the past year have a correlation of 0.53, a moderate positive relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, CLX and CL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Colgate Palmolive (CL) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.