BRSL vs KRNT vs NOW Stock Comparison

Brightstar Lottery, Kornit Digital and ServiceNow Prices as of Oct 28, 2026 Peers: Industry group
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KRNT Kornit Digital Ltd.
$18.15 +13.4% 1M +24.8% 1Y
Market cap
$813.50M
P/E
–
Revenue (TTM)
$215.85M
Div. yield
–
Industrial Machinery Industrials
1 win
NOW ServiceNow, Inc.
$149.85 +14.0% 1M -20.1% 1Y
Market cap
$116.90B
P/E
80.9x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
5 wins

Head to Head

11 decided of 12

ServiceNow leads on 5 of the 12 questions below (ServiceNow 5, Brightstar Lottery 5, Kornit Digital 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBRSLKRNTNOWLeader
Larger companyMarket capitalisation $1.88B $813.50M $116.90B NOW
Cheaper on earningsLower P/E, profitable companies only 7.6x -40.0x 80.9x BRSL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 16.6x 90.7x 38.9x BRSL
Faster revenue growthRevenue growth, trailing twelve months +0.7% +4.0% +21.8% NOW
More profitableNet margin, trailing twelve months 10.0% -9.4% 9.4% BRSL
Better return on capitalReturn on invested capital 14.1% — 5.2% BRSL
Less leveragedLower net debt / EBITDA 2.4x — 0.8x NOW
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -45.3% +24.8% -20.1% KRNT
Better 5-year returnAnnualised price return, 5 years -20.6%/yr -35.9%/yr +1.4%/yr NOW
Less volatileAnnualised volatility, 1 year 32.7% 43.5% 58.8% BRSL
Higher overall scoreMean of the five percentile scores vs peers 42/100 44/100 51/100 NOW

Percentile Scorecard

BRSLKRNTNOW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBRSLKRNTNOW
Valuation 62 #39 of 101 48 #107 of 203 33 #68 of 101
Growth 24 #74 of 97 40 #113 of 188 50 #49 of 97
Profitability 59 #39 of 94 22 #143 of 184 80 #20 of 94
Financial Health 29 #77 of 108 99 #3 of 217 53 #51 of 108
Shareholder Returns 35 #42 of 64 11 #137 of 153 38 #40 of 64
Overall 42 44 51
  • BRSL ranked among 114 companies in Business Applications
  • KRNT ranked among 222 companies in Machinery
  • NOW ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBRSLKRNTNOWSPY
1 month -6.0%+13.4%+14.0% +0.9%
3 months -10.1%+24.1%+29.4% +5.9%
6 months -28.1%+19.2%+68.6% +8.5%
Year to date -39.9%+26.2%-2.2% +13.3%
1 year -45.3%+24.8%-20.1% +12.4%
3 years -65.5%+32.5%+35.2% +88.1%
3 years, per year -29.9%+9.8%+10.6% +23.5%
5 years -68.5%-89.1%+7.4% +68.2%
5 years, per year -20.6%-35.9%+1.4% +11.0%
10 years -67.5%+72.0%+770.2% +263.4%
10 years, per year -10.6%+5.6%+24.2% +13.8%

Risk

MeasureBRSLKRNTNOWSPY
Volatility, 1Y 32.7%43.5%58.8% 12.7%
Downside volatility, 1Y 34.2%40.0%61.5% 12.7%
Beta vs S&P 500, 1Y 0.831.520.60 1.00
Return / volatility, 1Y -1.390.57-0.34 0.98
Max drawdown, 5Y -72.7%-93.0%-64.5% -25.4%
From 52-week high -45.3%-0.9%-20.1% -0.9%
52-week high $17.00$18.31$187.58 $779.14
52-week low $9.22$12.31$83.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBRSLKRNTNOW
P/E now vs peer median 7.4xmedian 27.6x -40.4xmedian 25.4x 107.3xmedian 27.6x
P/S now vs peer median 0.7xmedian 2.7x 3.9xmedian 1.9x 10.1xmedian 2.7x
EV/EBITDA now vs peer median 3.4xmedian 17.4x -17.0xmedian 14.3x 46.0xmedian 17.4x
P/FCF now vs peer median -1.2xmedian 15.8x 31.5xmedian 21.8x 32.7xmedian 15.8x
P/B now vs peer median 0.9xmedian 3.2x 1.3xmedian 2.2x 11.9xmedian 3.2x
PEG now vs peer median -0.79median 0.84 -1.10median 1.41 -31.41median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBRSLKRNTNOW
Revenue $2.47B $215.85M $15.43B
Gross profit $1.32B $97.83M $11.28B
Operating income $1.07B -$40.02M $1.49B
Net income $366.00M -$20.32M $1.45B
Free cash flow -$1.47B $26.70M $4.75B
R&D $52.00M $20.41M $3.47B
EPS (diluted) $1.26 $-0.45 $1.39
Cash & equivalents $558.00M $33.81M $2.39B
Total debt $4.35B – $7.52B
Shares (diluted) 197.00M 45.24M 1.04B
Enterprise value -$2.98B -$729.35M $96.16B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBRSLKRNTNOW
P/E 7.4x -40.4x 107.3x
P/FCF -1.2x 31.5x 32.7x
P/Operating cash flow -0.9x 28.2x 29.2x
P/S 0.7x 3.9x 10.1x
P/B 0.9x 1.3x 11.9x
P/Tangible book 0.9x 1.3x 16.4x
EV/EBITDA 3.4x -17.0x 46.0x
EV/EBIT 5.2x -11.7x 106.1x
EV/Revenue 2.2x 2.2x 10.3x
EV/FCF -3.8x 17.5x 33.4x
EV/Operating cash flow -3.0x 15.7x 29.7x
PEG (3Y EPS CAGR) -0.79 -1.10 -31.41

Growth

14 metrics
MetricBRSLKRNTNOW
Revenue growth (1Y) 0.7% 4.0% 21.8%
Revenue CAGR (3Y) 9.1% -2.7% 22.1%
Gross profit growth (1Y) -4.0% -1.6% 14.1%
Gross profit CAGR (3Y) 151.4% 9.5% 19.2%
Operating income growth (1Y) 88.2% -28.0% -14.9%
Operating income CAGR (3Y) -2.1% 21.6% 32.1%
Net income growth (1Y) 8.9% -80.4% -16.5%
Net income CAGR (3Y) -4.5% 38.6% -3.1%
EPS growth (1Y) 33.1% -89.3% -16.2%
EPS CAGR (3Y) -9.4% 36.6% -3.4%
Operating cash flow growth (1Y) -265.1% -40.1% 10.2%
Operating cash flow CAGR (3Y) -60.6% 33.9% 21.8%
Free cash flow growth (1Y) -207.8% -41.6% 20.0%
Free cash flow CAGR (3Y) -58.7% 34.6% 25.9%

Profitability

14 metrics
MetricBRSLKRNTNOW
Gross margin 53.5% 45.3% 73.1%
EBITDA margin 65.3% -12.7% 22.3%
Operating margin 43.2% -18.5% 9.7%
Pretax margin 24.4% -9.0% 13.1%
Net margin 10.0% -9.4% 9.4%
FCF margin -59.6% 12.4% 30.8%
Operating cash flow margin -74.7% 13.8% 34.6%
Return on equity 17.7% -3.0% 11.3%
Return on assets 4.2% -2.7% 4.6%
Return on invested capital 14.1% – 5.2%
Return on capital employed 14.2% -5.9% 7.5%
Asset turnover 0.3x 0.3x 0.5x
Cash conversion (OCF / net income) -5.0x -1.5x 3.7x
Stock comp / revenue 0.7% 9.6% 10.4%

Financial Health

11 metrics
MetricBRSLKRNTNOW
Debt / assets 54.2% – 23.6%
Debt / equity 2.2x – 0.6x
Net debt / EBITDA 2.4x – 0.8x
Debt / FCF -3.0x – 1.6x
Liabilities / assets 74.9% 11.4% 58.9%
Equity / assets 25.1% 88.6% 41.1%
Interest coverage – – 14.6x
Current ratio 1.1x 8.8x 0.7x
Quick ratio 0.5x 6.6x 0.6x
Cash ratio 0.5x 5.7x 0.4x
Altman Z-score 0.86 – 5.77

Shareholder Returns

7 metrics
MetricBRSLKRNTNOW
Dividend yield 9.8% – –
Net buyback yield -18.1% -4.6% 1.7%
Shareholder yield -8.3% -4.6% 1.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBRSLKRNTNOW
Forward P/E 16.6xFY2026 90.7xFY2026 38.9xFY2026
EPS, next fiscal year $0.56FY2026 $0.20FY2026 $3.85FY2026
EPS growth, next FY -38.5%FY2026 -35.5%FY2026 +9.7%FY2026
EPS growth, the year after +28.6% +50.0% +27.0%
Revenue, next fiscal year $2.56BFY2026 $229.31MFY2026 $15.25BFY2026
Revenue growth, next FY +2.1%FY2026 +10.1%FY2026 +14.8%FY2026
Revenue growth, the year after -2.1% +0.8% +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBRSLKRNTNOW
Held by institutions 44.1% 90.9% 81.6%
Institutions holding 200 118 2,224
Change in shares held, QoQ +3.8% -3.9% -2.1%
Institutions buying 97 65 1,285
Institutions selling 58 35 779
Buyers to sellers 1.67 1.86 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BRSLKRNTNOW
BRSL 1.00 0.22 0.21
KRNT 0.22 1.00 -0.03
NOW 0.21 -0.03 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BRSL, KRNT and NOW?

ServiceNow (NOW) is the largest by market capitalisation: Brightstar Lottery (BRSL) $1.88B, Kornit Digital (KRNT) $813.50M, ServiceNow (NOW) $116.90B.

Which stock is cheaper, BRSL, KRNT and NOW?

Brightstar Lottery (BRSL) trades on the lowest price-to-earnings ratio (Brightstar Lottery (BRSL) 7.6x, Kornit Digital (KRNT) -40.0x, ServiceNow (NOW) 80.9x). On next year's consensus earnings, Brightstar Lottery (BRSL) is cheapest (Brightstar Lottery (BRSL) 16.6x, Kornit Digital (KRNT) 90.7x, ServiceNow (NOW) 38.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: Brightstar Lottery (BRSL) +0.7%, Kornit Digital (KRNT) +4.0%, ServiceNow (NOW) +21.8%.

Which company is more profitable?

Brightstar Lottery (BRSL) has the highest net margin (Brightstar Lottery (BRSL) 10.0%, Kornit Digital (KRNT) -9.4%, ServiceNow (NOW) 9.4%). On return on invested capital, Brightstar Lottery (BRSL) leads (Brightstar Lottery (BRSL) 14.1%, ServiceNow (NOW) 5.2%).

Which stock has performed better?

Over the past year Kornit Digital (KRNT) returned the most: Brightstar Lottery (BRSL) -45.3%, Kornit Digital (KRNT) +24.8%, ServiceNow (NOW) -20.1%. Over five years, ServiceNow (NOW) compounded fastest (Brightstar Lottery (BRSL) -20.6%/yr, Kornit Digital (KRNT) -35.9%/yr, ServiceNow (NOW) +1.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Brightstar Lottery (BRSL) has been the steadiest (Brightstar Lottery (BRSL) 32.7%, Kornit Digital (KRNT) 43.5%, ServiceNow (NOW) 58.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BRSL, KRNT and NOW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.