BLKB vs VEEV vs NOW Stock Comparison

Blackbaud, Veeva Systems and ServiceNow Prices as of Oct 28, 2026 Peers: Industry group
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BLKB Blackbaud Inc
$52.51 +24.0% 1M -18.1% 1Y
Market cap
$2.34B
P/E
15.6x
Revenue (TTM)
$1.16B
Div. yield
–
CRM and Sales Software Technology
3 wins
VEEV Veeva Systems Inc
$318.04 +13.6% 1M +9.2% 1Y
Market cap
$50.41B
P/E
49.7x
Revenue (TTM)
$3.46B
Div. yield
–
Healthcare IT Technology
4 wins
NOW ServiceNow, Inc.
$149.85 +14.0% 1M -20.1% 1Y
Market cap
$113.78B
P/E
78.7x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
4 wins

Head to Head

11 decided of 12

ServiceNow leads on 4 of the 12 questions below (ServiceNow 4, Veeva Systems 4, Blackbaud 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBLKBVEEVNOWLeader
Larger companyMarket capitalisation $2.34B $50.41B $113.78B NOW
Cheaper on earningsLower P/E, profitable companies only 15.6x 49.7x 78.7x BLKB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.6x 35.5x 38.9x BLKB
Faster revenue growthRevenue growth, trailing twelve months +2.2% +16.5% +21.8% NOW
More profitableNet margin, trailing twelve months 12.9% 29.3% 9.4% VEEV
Better return on capitalReturn on invested capital 16.5% — 5.2% BLKB
Less leveragedLower net debt / EBITDA 3.2x — 0.8x NOW
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -18.1% +9.2% -20.1% VEEV
Better 5-year returnAnnualised price return, 5 years -5.9%/yr +0.1%/yr +1.4%/yr NOW
Less volatileAnnualised volatility, 1 year 49.4% 42.9% 58.8% VEEV
Higher overall scoreMean of the five percentile scores vs peers 68/100 69/100 51/100 VEEV

Percentile Scorecard

BLKBVEEVNOW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBLKBVEEVNOW
Valuation 86 #15 of 101 35 #58 of 89 33 #68 of 101
Growth 71 #29 of 97 74 #22 of 81 50 #49 of 97
Profitability 84 #16 of 94 88 #10 of 76 80 #20 of 94
Financial Health 17 #90 of 108 96 #5 of 94 53 #51 of 108
Shareholder Returns 84 #11 of 64 51 #26 of 52 38 #40 of 64
Overall 68 69 51
  • BLKB ranked among 114 companies in Business Applications
  • VEEV ranked among 98 companies in Vertical Software
  • NOW ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBLKBVEEVNOWSPY
1 month +24.0%+13.6%+14.0% +0.9%
3 months +24.5%+53.0%+29.4% +5.9%
6 months +34.5%+101.0%+68.6% +8.5%
Year to date -17.1%+42.5%-2.2% +13.3%
1 year -18.1%+9.2%-20.1% +12.4%
3 years -19.6%+67.8%+35.2% +88.1%
3 years, per year -7.0%+18.8%+10.6% +23.5%
5 years -26.1%+0.3%+7.4% +68.2%
5 years, per year -5.9%+0.1%+1.4% +11.0%
10 years -12.8%+739.8%+770.2% +263.4%
10 years, per year -1.4%+23.7%+24.2% +13.8%

Risk

MeasureBLKBVEEVNOWSPY
Volatility, 1Y 49.4%42.9%58.8% 12.7%
Downside volatility, 1Y 51.0%40.3%61.5% 12.7%
Beta vs S&P 500, 1Y 0.260.570.60 1.00
Return / volatility, 1Y -0.370.21-0.34 0.98
Max drawdown, 5Y -69.8%-52.8%-64.5% -25.4%
From 52-week high -22.7%-1.5%-20.1% -0.9%
52-week high $67.95$322.91$187.58 $779.14
52-week low $26.54$151.43$83.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBLKBVEEVNOW
P/E now vs peer median 15.6xmedian 27.6x 50.9xmedian 40.6x 107.3xmedian 27.6x
P/S now vs peer median 2.0xmedian 2.7x 14.9xmedian 2.4x 10.1xmedian 2.7x
EV/EBITDA now vs peer median 10.6xmedian 17.4x 40.5xmedian 18.3x 46.0xmedian 17.4x
P/FCF now vs peer median 7.1xmedian 15.8x 30.9xmedian 20.5x 32.7xmedian 15.8x
P/B now vs peer median 19.8xmedian 3.2x 6.9xmedian 1.8x 11.9xmedian 3.2x
PEG now vs peer median 0.14median 0.84 2.22median 1.74 -31.41median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBLKBVEEVNOW
Revenue $1.16B $3.46B $15.43B
Gross profit $694.80M $2.59B $11.28B
Operating income $232.55M $1.03B $1.49B
Net income $149.25M $1.01B $1.45B
Free cash flow $331.97M $1.67B $4.75B
R&D $141.76M $821.92M $3.47B
EPS (diluted) $3.32 $6.15 $1.39
Cash & equivalents $35.73M $1.81B $2.39B
Total debt $1.04B – $7.52B
Shares (diluted) 44.96M 165.06M 1.04B
Enterprise value $2.19B $22.66B $93.04B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBLKBVEEVNOW
P/E 15.6x 50.9x 107.3x
P/FCF 7.1x 30.9x 32.7x
P/Operating cash flow 6.9x 30.9x 29.2x
P/S 2.0x 14.9x 10.1x
P/B 19.8x 6.9x 11.9x
P/Tangible book 73.8x 7.0x 16.4x
EV/EBITDA 10.6x 40.5x 46.0x
EV/EBIT 14.5x 42.8x 106.1x
EV/Revenue 2.9x 12.8x 10.3x
EV/FCF 10.2x 26.6x 33.4x
EV/Operating cash flow 9.9x 26.6x 29.7x
PEG (3Y EPS CAGR) 0.14 2.22 -31.41

Growth

14 metrics
MetricBLKBVEEVNOW
Revenue growth (1Y) 2.2% 16.5% 21.8%
Revenue CAGR (3Y) 2.2% 15.7% 22.1%
Gross profit growth (1Y) 6.3% 15.5% 14.1%
Gross profit CAGR (3Y) 6.0% 18.0% 19.2%
Operating income growth (1Y) 198.7% 29.5% -14.9%
Operating income CAGR (3Y) 323.0% 37.8% 32.1%
Net income growth (1Y) 155.7% 25.3% -16.5%
Net income CAGR (3Y) 100.1% 23.4% -3.1%
EPS growth (1Y) 160.1% 27.3% -16.2%
EPS CAGR (3Y) 109.8% 22.9% -3.4%
Operating cash flow growth (1Y) 21.8% 23.4% 10.2%
Operating cash flow CAGR (3Y) 16.4% 19.5% 21.8%
Free cash flow growth (1Y) 20.2% 23.4% 20.0%
Free cash flow CAGR (3Y) 16.3% 19.5% 25.9%

Profitability

14 metrics
MetricBLKBVEEVNOW
Gross margin 59.9% 75.0% 73.1%
EBITDA margin 27.5% 31.6% 22.3%
Operating margin 20.1% 29.9% 9.7%
Pretax margin 15.2% 38.4% 13.1%
Net margin 12.9% 29.3% 9.4%
FCF margin 28.6% 48.2% 30.8%
Operating cash flow margin 29.5% 48.2% 34.6%
Return on equity 160.0% 13.8% 11.3%
Return on assets 6.3% 11.2% 4.6%
Return on invested capital 16.5% – 5.2%
Return on capital employed 16.3% 13.5% 7.5%
Asset turnover 0.5x 0.4x 0.5x
Cash conversion (OCF / net income) 2.3x 1.6x 3.7x
Stock comp / revenue 7.7% 14.3% 10.4%

Financial Health

11 metrics
MetricBLKBVEEVNOW
Debt / assets 49.6% – 23.6%
Debt / equity 8.7x – 0.6x
Net debt / EBITDA 3.2x – 0.8x
Debt / FCF 3.1x – 1.6x
Liabilities / assets 94.3% 18.0% 58.9%
Equity / assets 5.7% 82.0% 41.1%
Interest coverage 3.5x – 14.6x
Current ratio 0.7x 5.5x 0.7x
Quick ratio 0.1x 5.4x 0.6x
Cash ratio 0.0x 5.0x 0.4x
Altman Z-score 1.55 21.34 5.77

Shareholder Returns

7 metrics
MetricBLKBVEEVNOW
Dividend yield – – –
Net buyback yield 9.0% 0.7% 1.7%
Shareholder yield 9.0% 0.7% 1.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBLKBVEEVNOW
Forward P/E 10.6xFY2026 35.5xFY2026 38.9xFY2026
EPS, next fiscal year $4.94FY2026 $8.97FY2026 $3.85FY2026
EPS growth, next FY +11.0%FY2026 +10.7%FY2026 +9.7%FY2026
EPS growth, the year after +15.4% +16.8% +27.0%
Revenue, next fiscal year $1.14BFY2026 $3.60BFY2026 $15.25BFY2026
Revenue growth, next FY +1.2%FY2026 +12.5%FY2026 +14.8%FY2026
Revenue growth, the year after +0.2% +17.3% +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBLKBVEEVNOW
Held by institutions 100.0% 88.8% 81.6%
Institutions holding 281 1,056 2,224
Change in shares held, QoQ +9.3% +5.7% -2.1%
Institutions buying 174 586 1,285
Institutions selling 76 358 779
Buyers to sellers 2.29 1.64 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BLKBVEEVNOW
BLKB 1.00 0.55 0.59
VEEV 0.55 1.00 0.67
NOW 0.59 0.67 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, BLKB, VEEV and NOW?

ServiceNow (NOW) is the largest by market capitalisation: Blackbaud (BLKB) $2.34B, Veeva Systems (VEEV) $50.41B, ServiceNow (NOW) $113.78B.

Which stock is cheaper, BLKB, VEEV and NOW?

Blackbaud (BLKB) trades on the lowest price-to-earnings ratio (Blackbaud (BLKB) 15.6x, Veeva Systems (VEEV) 49.7x, ServiceNow (NOW) 78.7x). On next year's consensus earnings, Blackbaud (BLKB) is cheapest (Blackbaud (BLKB) 10.6x, Veeva Systems (VEEV) 35.5x, ServiceNow (NOW) 38.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: Blackbaud (BLKB) +2.2%, Veeva Systems (VEEV) +16.5%, ServiceNow (NOW) +21.8%.

Which company is more profitable?

Veeva Systems (VEEV) has the highest net margin (Blackbaud (BLKB) 12.9%, Veeva Systems (VEEV) 29.3%, ServiceNow (NOW) 9.4%). On return on invested capital, Blackbaud (BLKB) leads (Blackbaud (BLKB) 16.5%, ServiceNow (NOW) 5.2%).

Which stock has performed better?

Over the past year Veeva Systems (VEEV) returned the most: Blackbaud (BLKB) -18.1%, Veeva Systems (VEEV) +9.2%, ServiceNow (NOW) -20.1%. Over five years, ServiceNow (NOW) compounded fastest (Blackbaud (BLKB) -5.9%/yr, Veeva Systems (VEEV) +0.1%/yr, ServiceNow (NOW) +1.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Veeva Systems (VEEV) has been the steadiest (Blackbaud (BLKB) 49.4%, Veeva Systems (VEEV) 42.9%, ServiceNow (NOW) 58.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BLKB, VEEV and NOW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.