BLK vs CRM vs NOW Stock Comparison

BlackRock, Salesforce and ServiceNow Prices as of Nov 5, 2026 Peers: Industry group
1 more company in this comparison (IAU) Create a free account to keep reading and compare up to 10 companies.
BLK BlackRock, Inc.
$1,170.09 +8.4% 1M +9.0% 1Y
Market cap
$183.88B
P/E
26.4x
Revenue (TTM)
$28.54B
Div. yield
0.02%
Asset Management Financial Services
8 wins
CRM Salesforce, Inc.
$222.37 -1.1% 1M -12.0% 1Y
Market cap
$173.76B
P/E
18.0x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
3 wins
NOW ServiceNow, Inc.
$102.35 -25.8% 1M -41.8% 1Y
Market cap
$104.89B
P/E
72.6x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology

Head to Head

11 decided of 12

BlackRock leads on 8 of the 12 questions below (BlackRock 8, Salesforce 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBLKCRMNOWLeader
Larger companyMarket capitalisation $183.88B $173.76B $104.89B BLK
Cheaper on earningsLower P/E, profitable companies only 26.4x 18.0x 72.6x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.9x 12.6x 27.4x CRM
Faster revenue growthRevenue growth, trailing twelve months +24.7% +11.2% +21.8% BLK
More profitableNet margin, trailing twelve months 24.4% 22.0% 9.4% BLK
Better return on capitalReturn on invested capital 9.6% 9.0% 5.2% BLK
Less leveragedLower net debt / EBITDA -0.3x 1.9x 0.8x BLK
Higher dividend yieldTrailing dividend yield 0.02% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +9.0% -12.0% -41.8% BLK
Better 5-year returnAnnualised price return, 5 years +4.1%/yr -6.3%/yr -5.9%/yr BLK
Less volatileAnnualised volatility, 1 year 28.4% 47.0% 66.9% BLK
Higher overall scoreMean of the five percentile scores vs peers 67/100 70/100 51/100 CRM

Percentile Scorecard

BLKCRMNOW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBLKCRMNOW
Valuation 72 #56 of 200 77 #24 of 100 39 #61 of 100
Growth 76 #29 of 117 74 #27 of 99 50 #50 of 99
Profitability 71 #43 of 144 87 #13 of 96 75 #25 of 96
Financial Health 72 #48 of 166 42 #65 of 112 52 #54 of 112
Shareholder Returns 43 #47 of 81 71 #20 of 67 38 #42 of 67
Overall 67 70 51
  • BLK ranked among 210 companies in Asset and Wealth Management
  • CRM ranked among 113 companies in Business Applications
  • NOW ranked among 113 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBLKCRMNOWSPY
1 month +8.4%-1.1%-25.8% -5.9%
3 months +3.5%+19.0%-12.8% -4.6%
6 months +9.6%+19.3%+9.4% +0.2%
Year to date +9.3%-16.1%-33.2% +7.5%
1 year +9.0%-12.0%-41.8% +8.2%
3 years +79.1%+7.2%-16.0% +68.3%
3 years, per year +21.5%+2.3%-5.7% +19.0%
5 years +22.5%-27.6%-26.0% +56.5%
5 years, per year +4.1%-6.3%-5.9% +9.4%
10 years +238.4%+199.0%+515.1% +251.5%
10 years, per year +13.0%+11.6%+19.9% +13.4%

Risk

MeasureBLKCRMNOWSPY
Volatility, 1Y 28.4%47.0%66.9% 13.6%
Downside volatility, 1Y 28.3%42.0%76.8% 14.2%
Beta vs S&P 500, 1Y 1.230.430.79 1.00
Return / volatility, 1Y 0.32-0.26-0.63 0.60
Max drawdown, 5Y -45.3%-59.2%-64.5% -25.4%
From 52-week high -4.4%-16.5%-41.8% -5.9%
52-week high $1,224.52$266.23$175.93 $779.14
52-week low $922.90$150.12$83.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBLKCRMNOW
P/E now vs peer median 26.0xmedian 33.2x 18.9xmedian 24.7x 73.3xmedian 24.7x
P/S now vs peer median 6.3xmedian 4.4x 4.2xmedian 2.8x 6.9xmedian 2.8x
EV/EBITDA now vs peer median 16.5xmedian 13.0x 14.1xmedian 16.5x 31.7xmedian 16.5x
P/FCF now vs peer median 37.8xmedian 14.5x 12.1xmedian 15.3x 22.4xmedian 15.3x
P/B now vs peer median 2.8xmedian 1.8x 4.8xmedian 2.7x 8.1xmedian 2.7x
PEG now vs peer median —median 0.77 0.20median 0.77 -21.45median 0.77

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBLKCRMNOW
Revenue $28.54B $43.94B $15.43B
Gross profit – $33.96B $11.28B
Operating income $9.26B $8.74B $1.49B
Net income $7.52B $9.66B $1.45B
Free cash flow $4.78B $15.15B $4.75B
R&D – $6.37B $3.47B
EPS (diluted) $42.36 $11.77 $1.39
Cash & equivalents $12.88B $8.31B $2.39B
Total debt $12.74B $39.29B $7.52B
Shares (diluted) 164.50M 821.00M 1.04B
Enterprise value $126.40B $129.63B $84.15B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBLKCRMNOW
P/E 26.0x 18.9x 73.3x
P/FCF 37.8x 12.1x 22.4x
P/Operating cash flow 34.6x 11.6x 19.9x
P/S 6.3x 4.2x 6.9x
P/B 2.8x 4.8x 8.1x
P/Tangible book 4.9x 5.7x 11.2x
EV/EBITDA 16.5x 14.1x 31.7x
EV/EBIT 19.2x 24.1x 73.1x
EV/Revenue 6.2x 4.8x 7.1x
EV/FCF 37.1x 13.9x 23.0x
EV/Operating cash flow 33.9x 13.4x 20.5x
PEG (3Y EPS CAGR) – 0.20 -21.45

Growth

14 metrics
MetricBLKCRMNOW
Revenue growth (1Y) 24.7% 11.2% 21.8%
Revenue CAGR (3Y) – 9.9% 22.1%
Gross profit growth (1Y) – 10.7% 14.1%
Gross profit CAGR (3Y) – 11.3% 19.2%
Operating income growth (1Y) 24.2% 9.4% -14.9%
Operating income CAGR (3Y) – 47.8% 32.1%
Net income growth (1Y) 18.1% 45.0% -16.5%
Net income CAGR (3Y) – 82.9% -3.1%
EPS growth (1Y) 13.5% 69.9% -16.2%
EPS CAGR (3Y) – 94.5% -3.4%
Operating cash flow growth (1Y) 22.5% 19.6% 10.2%
Operating cash flow CAGR (3Y) – 23.3% 21.8%
Free cash flow growth (1Y) 21.6% 21.3% 20.0%
Free cash flow CAGR (3Y) – 26.1% 25.9%

Profitability

14 metrics
MetricBLKCRMNOW
Gross margin – 77.3% 73.1%
EBITDA margin 37.8% 34.0% 22.3%
Operating margin 32.5% 19.9% 9.7%
Pretax margin 34.4% 28.2% 13.1%
Net margin 24.4% 22.0% 9.4%
FCF margin 16.8% 34.5% 30.8%
Operating cash flow margin 18.3% 35.8% 34.6%
Return on equity 12.4% 26.7% 11.3%
Return on assets 4.3% 8.9% 4.6%
Return on invested capital 9.6% 9.0% 5.2%
Return on capital employed – 10.7% 7.5%
Asset turnover 0.2x 0.4x 0.5x
Cash conversion (OCF / net income) 0.7x 1.6x 3.7x
Stock comp / revenue 4.7% 8.3% 10.4%

Financial Health

11 metrics
MetricBLKCRMNOW
Debt / assets 7.2% 35.8% 23.6%
Debt / equity 0.2x 1.0x 0.6x
Net debt / EBITDA -0.3x 1.9x 0.8x
Debt / FCF 2.7x 2.6x 1.6x
Liabilities / assets 64.1% 65.0% 58.9%
Equity / assets 35.9% 35.0% 41.1%
Interest coverage 17.1x 9.4x 14.6x
Current ratio – 0.8x 0.7x
Quick ratio – 0.7x 0.6x
Cash ratio – 0.4x 0.4x
Altman Z-score – 2.50 4.19

Shareholder Returns

7 metrics
MetricBLKCRMNOW
Dividend yield 1.9% 0.8% –
Net buyback yield -0.1% 18.7% 2.4%
Shareholder yield 1.8% 19.5% 2.4%
Payout ratio (earnings) 49.0% – –
Payout ratio (FCF) 77.1% – –
Dividend growth (1Y) 12.1% – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBLKCRMNOW
Forward P/E 18.9xFY2026 12.6xFY2026 27.4xFY2026
EPS, next fiscal year $61.77FY2026 $17.65FY2026 $3.74FY2026
EPS growth, next FY +28.4%FY2026 +41.0%FY2026 +6.6%FY2026
EPS growth, the year after -1.9% -5.2% +25.1%
Revenue, next fiscal year $28.46BFY2026 $43.89BFY2026 $15.26BFY2026
Revenue growth, next FY +17.5%FY2026 +5.7%FY2026 +14.9%FY2026
Revenue growth, the year after +17.1% +11.7% +17.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBLKCRMNOW
Held by institutions 77.6% 80.7% 81.6%
Institutions holding 2,315 2,474 2,228
Change in shares held, QoQ +2.5% -4.9% -2.1%
Institutions buying 1,089 1,004 1,287
Institutions selling 888 1,272 781
Buyers to sellers 1.23 0.79 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BLKCRMNOW
BLK 1.00 0.08 0.07
CRM 0.08 1.00 0.74
NOW 0.07 0.74 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BLK, CRM and NOW?

BlackRock (BLK) is the largest by market capitalisation: BlackRock (BLK) $183.88B, Salesforce (CRM) $173.76B, ServiceNow (NOW) $104.89B.

Which stock is cheaper, BLK, CRM and NOW?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (BlackRock (BLK) 26.4x, Salesforce (CRM) 18.0x, ServiceNow (NOW) 72.6x). On next year's consensus earnings, Salesforce (CRM) is cheapest (BlackRock (BLK) 18.9x, Salesforce (CRM) 12.6x, ServiceNow (NOW) 27.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

BlackRock (BLK) grew revenue fastest over the trailing twelve months: BlackRock (BLK) +24.7%, Salesforce (CRM) +11.2%, ServiceNow (NOW) +21.8%.

Which company is more profitable?

BlackRock (BLK) has the highest net margin (BlackRock (BLK) 24.4%, Salesforce (CRM) 22.0%, ServiceNow (NOW) 9.4%). On return on invested capital, BlackRock (BLK) leads (BlackRock (BLK) 9.6%, Salesforce (CRM) 9.0%, ServiceNow (NOW) 5.2%).

Which stock has performed better?

Over the past year BlackRock (BLK) returned the most: BlackRock (BLK) +9.0%, Salesforce (CRM) -12.0%, ServiceNow (NOW) -41.8%. Over five years, BlackRock (BLK) compounded fastest (BlackRock (BLK) +4.1%/yr, Salesforce (CRM) -6.3%/yr, ServiceNow (NOW) -5.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: BlackRock (BLK) 0.02%, Salesforce (CRM) 0.00%, ServiceNow (NOW) 0.00%. Salesforce (CRM) and ServiceNow (NOW) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, BlackRock (BLK) has been the steadiest (BlackRock (BLK) 28.4%, Salesforce (CRM) 47.0%, ServiceNow (NOW) 66.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BLK, CRM and NOW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, BlackRock (BLK) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.