BKNG vs COST vs MELI Stock Comparison

Booking Holdings, Costco Wholesale and Mercadolibre Prices as of Nov 2, 2026 Peers: Industry group
1 more company in this comparison (EBAY) Create a free account to keep reading and compare up to 10 companies.
BKNG Booking Holdings Inc.
$153.75 -3.3% 1M -24.3% 1Y
Market cap
$115.52B
P/E
16.4x
Revenue (TTM)
$28.24B
Div. yield
0.81%
Digital Marketplaces Technology
5 wins
COST Costco Wholesale Corp /New
$1,040.55 +13.0% 1M +14.2% 1Y
Market cap
$461.24B
P/E
50.1x
Revenue (TTM)
$303.15B
Div. yield
0.55%
Warehouse Clubs Consumer Staples
5 wins
MELI Mercadolibre Inc
$1,676.79 -1.2% 1M -28.0% 1Y
Market cap
$85.01B
P/E
45.6x
Revenue (TTM)
$35.18B
Div. yield
–
Digital Marketplaces Technology
2 wins

Head to Head

12 decided of 12

Costco Wholesale leads on 5 of the 12 questions below (Costco Wholesale 5, Booking Holdings 5, Mercadolibre 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBKNGCOSTMELILeader
Larger companyMarket capitalisation $115.52B $461.24B $85.01B COST
Cheaper on earningsLower P/E, profitable companies only 16.4x 50.1x 45.6x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.1x 49.0x 41.4x BKNG
Faster revenue growthRevenue growth, trailing twelve months +12.9% +10.1% +46.0% MELI
More profitableNet margin, trailing twelve months 25.5% 3.0% 5.3% BKNG
Better return on capitalReturn on invested capital 75.5% 21.7% 11.7% BKNG
Less leveragedLower net debt / EBITDA 0.3x -1.1x 1.1x COST
Higher dividend yieldTrailing dividend yield 0.81% 0.55% 0.00% BKNG
Better 1-year returnPrice return, last 12 months -24.3% +14.2% -28.0% COST
Better 5-year returnAnnualised price return, 5 years +9.6%/yr +15.7%/yr +1.8%/yr COST
Less volatileAnnualised volatility, 1 year 38.2% 20.2% 41.2% COST
Higher overall scoreMean of the five percentile scores vs peers 59/100 50/100 62/100 MELI

Percentile Scorecard

BKNGCOSTMELI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBKNGCOSTMELI
Valuation 65 #58 of 165 8 #37 of 40 52 #80 of 165
Growth 37 #97 of 153 76 #10 of 38 78 #34 of 153
Profitability 99 #2 of 153 72 #11 of 37 86 #23 of 153
Financial Health 40 #108 of 179 85 #7 of 40 33 #121 of 179
Shareholder Returns 56 #42 of 94 11 #25 of 28 –
Overall 59 50 62
  • BKNG ranked among 185 companies in Internet Platforms
  • COST ranked among 41 companies in Staples Retail
  • MELI ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBKNGCOSTMELISPY
1 month -3.3%+13.0%-1.2% -2.3%
3 months -20.2%+9.1%-11.7% -0.7%
6 months -7.1%+2.7%-7.5% +4.8%
Year to date -28.2%+20.7%-16.8% +10.3%
1 year -24.3%+14.2%-28.0% +10.3%
3 years +34.5%+85.5%+20.8% +73.0%
3 years, per year +10.4%+22.9%+6.5% +20.1%
5 years +57.8%+107.1%+9.5% +61.9%
5 years, per year +9.6%+15.7%+1.8% +10.1%
10 years +165.9%+611.4%+906.4% +258.6%
10 years, per year +10.3%+21.7%+26.0% +13.6%

Risk

MeasureBKNGCOSTMELISPY
Volatility, 1Y 38.2%20.2%41.2% 12.8%
Downside volatility, 1Y 38.3%19.8%44.8% 12.8%
Beta vs S&P 500, 1Y 0.82-0.221.06 1.00
Return / volatility, 1Y -0.640.70-0.68 0.80
Max drawdown, 5Y -39.5%-31.5%-64.2% -25.4%
From 52-week high -30.0%-4.9%-27.6% -3.5%
52-week high $219.68$1,094.32$2,316.40 $779.14
52-week low $147.94$850.00$1,546.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBKNGCOSTMELI
P/E now vs peer median 16.4xmedian 17.3x 50.1xmedian 21.7x 45.6xmedian 17.3x
P/S now vs peer median 4.1xmedian 1.4x 1.5xmedian 0.5x 2.4xmedian 1.4x
EV/EBITDA now vs peer median 12.0xmedian 14.5x 31.1xmedian 9.7x 20.8xmedian 14.5x
P/FCF now vs peer median 12.1xmedian 10.8x 49.2xmedian 15.2x 6.9xmedian 10.8x
P/B now vs peer median -10.7xmedian 1.7x 12.9xmedian 2.8x 10.9xmedian 1.7x
PEG now vs peer median -0.29median 0.40 3.68median 1.01 1.29median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBKNGCOSTMELI
Revenue $28.24B $303.15B $35.18B
Gross profit – $38.88B $15.01B
Operating income $9.28B $11.69B $2.91B
Net income $7.21B $9.23B $1.86B
Free cash flow $9.54B $9.38B $12.41B
R&D – – $2.58B
EPS (diluted) $9.36 $20.76 $36.75
Cash & equivalents $17.21B $20.21B $3.65B
Total debt $20.18B $6.16B $10.63B
Shares (diluted) 770.00M 444.43M 50.70M
Enterprise value $48.57B $384.52B $61.03B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBKNGCOSTMELI
P/E 16.4x 50.1x 45.6x
P/FCF 12.1x 49.2x 6.9x
P/Operating cash flow 11.7x 29.2x 6.1x
P/S 4.1x 1.5x 2.4x
P/B -10.7x 12.9x 10.9x
P/Tangible book -9.9x 12.9x 10.9x
EV/EBITDA 12.0x 31.1x 20.8x
EV/EBIT 12.8x 38.2x 30.9x
EV/Revenue 4.2x 1.5x 2.6x
EV/FCF 12.4x 47.5x 7.2x
EV/Operating cash flow 12.0x 28.2x 6.5x
PEG (3Y EPS CAGR) -0.29 3.68 1.29

Growth

14 metrics
MetricBKNGCOSTMELI
Revenue growth (1Y) 12.9% 10.1% 46.0%
Revenue CAGR (3Y) 13.4% 7.8% 41.3%
Gross profit growth (1Y) – 10.0% 35.8%
Gross profit CAGR (3Y) – 9.4% 33.9%
Operating income growth (1Y) 12.9% 12.5% -2.0%
Operating income CAGR (3Y) 15.3% 12.9% 18.1%
Net income growth (1Y) 49.8% 13.9% -9.3%
Net income CAGR (3Y) 17.4% 13.6% 35.0%
EPS growth (1Y) -93.7% 14.0% -9.3%
EPS CAGR (3Y) -57.3% 13.6% 35.3%
Operating cash flow growth (1Y) 2.9% 18.6% 64.1%
Operating cash flow CAGR (3Y) 13.2% 12.6% 45.3%
Free cash flow growth (1Y) 3.2% 19.7% 68.0%
Free cash flow CAGR (3Y) 13.9% 11.6% 44.5%

Profitability

14 metrics
MetricBKNGCOSTMELI
Gross margin – 12.8% 42.7%
EBITDA margin 34.9% 4.7% 12.3%
Operating margin 32.9% 3.9% 8.3%
Pretax margin 32.9% 4.0% 7.4%
Net margin 25.5% 3.0% 5.3%
FCF margin 33.8% 3.1% 35.3%
Operating cash flow margin 34.9% 5.2% 39.5%
Return on equity – 26.6% 24.7%
Return on assets 25.1% 10.5% 3.8%
Return on invested capital 75.5% 21.7% 11.7%
Return on capital employed 121.7% 26.7% 22.8%
Asset turnover 1.0x 3.5x 0.7x
Cash conversion (OCF / net income) 1.4x 1.7x 7.5x
Stock comp / revenue 2.1% 0.3% 0.8%

Financial Health

11 metrics
MetricBKNGCOSTMELI
Debt / assets 68.0% 6.9% 20.7%
Debt / equity -1.9x 0.2x 1.4x
Net debt / EBITDA 0.3x -1.1x 1.1x
Debt / FCF 2.1x 0.7x 0.9x
Liabilities / assets 136.3% 59.8% 84.7%
Equity / assets -36.3% 40.2% 15.3%
Interest coverage 8.4x 80.6x 13.7x
Current ratio 1.1x 1.1x 1.1x
Quick ratio 1.0x 0.6x 0.2x
Cash ratio 0.8x 0.5x 0.2x
Altman Z-score 5.81 9.52 2.33

Shareholder Returns

7 metrics
MetricBKNGCOSTMELI
Dividend yield 0.8% 0.5% –
Net buyback yield 9.1% 0.2% –
Shareholder yield 9.9% 0.7% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBKNGCOSTMELI
Forward P/E 14.1xFY2026 49.0xFY2027 41.4xFY2026
EPS, next fiscal year $10.90FY2026 $21.22FY2027 $40.52FY2026
EPS growth, next FY +19.5%FY2026 +2.2%FY2027 +2.8%FY2026
EPS growth, the year after +16.7% +22.4% +42.0%
Revenue, next fiscal year $27.56BFY2026 $345.44BFY2027 $39.34BFY2026
Revenue growth, next FY +2.4%FY2026 +14.0%FY2027 +36.2%FY2026
Revenue growth, the year after +11.4% -4.4% +45.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBKNGCOSTMELI
Held by institutions 92.9% 73.2% 77.8%
Institutions holding 1,918 4,212 1,440
Change in shares held, QoQ -9.6% +5.0% +3.5%
Institutions buying 893 1,921 715
Institutions selling 829 1,707 525
Buyers to sellers 1.08 1.13 1.36

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BKNGCOSTMELI
BKNG 1.00 0.10 0.36
COST 0.10 1.00 0.06
MELI 0.36 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BKNG, COST and MELI?

Costco Wholesale (COST) is the largest by market capitalisation: Booking Holdings (BKNG) $115.52B, Costco Wholesale (COST) $461.24B, Mercadolibre (MELI) $85.01B.

Which stock is cheaper, BKNG, COST and MELI?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Booking Holdings (BKNG) 16.4x, Costco Wholesale (COST) 50.1x, Mercadolibre (MELI) 45.6x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Booking Holdings (BKNG) 14.1x, Costco Wholesale (COST) 49.0x, Mercadolibre (MELI) 41.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Mercadolibre (MELI) grew revenue fastest over the trailing twelve months: Booking Holdings (BKNG) +12.9%, Costco Wholesale (COST) +10.1%, Mercadolibre (MELI) +46.0%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Booking Holdings (BKNG) 25.5%, Costco Wholesale (COST) 3.0%, Mercadolibre (MELI) 5.3%). On return on invested capital, Booking Holdings (BKNG) leads (Booking Holdings (BKNG) 75.5%, Costco Wholesale (COST) 21.7%, Mercadolibre (MELI) 11.7%).

Which stock has performed better?

Over the past year Costco Wholesale (COST) returned the most: Booking Holdings (BKNG) -24.3%, Costco Wholesale (COST) +14.2%, Mercadolibre (MELI) -28.0%. Over five years, Costco Wholesale (COST) compounded fastest (Booking Holdings (BKNG) +9.6%/yr, Costco Wholesale (COST) +15.7%/yr, Mercadolibre (MELI) +1.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Booking Holdings (BKNG) has the highest dividend yield: Booking Holdings (BKNG) 0.81%, Costco Wholesale (COST) 0.55%, Mercadolibre (MELI) 0.00%. Mercadolibre (MELI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Costco Wholesale (COST) has been the steadiest (Booking Holdings (BKNG) 38.2%, Costco Wholesale (COST) 20.2%, Mercadolibre (MELI) 41.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BKNG, COST and MELI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Costco Wholesale (COST) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.