BFH vs SYF vs AFRM Stock Comparison

Bread Financial Holdings, Synchrony Financial and Affirm Holdings Prices as of Oct 28, 2026 Peers: Industry group
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SYF Synchrony Financial
$75.39 +5.4% 1M +0.9% 1Y
Market cap
$24.62B
P/E
7.6x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
6 wins
AFRM Affirm Holdings, Inc.
$73.32 +9.1% 1M -3.4% 1Y
Market cap
$25.27B
P/E
13.1x
Revenue (TTM)
$4.26B
Div. yield
–
Consumer Lending Financial Services
3 wins

Head to Head

12 decided of 12

Synchrony Financial leads on 6 of the 12 questions below (Synchrony Financial 6, Affirm Holdings 3, Bread Financial Holdings 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBFHSYFAFRMLeader
Larger companyMarket capitalisation $4.05B $24.62B $25.27B AFRM
Cheaper on earningsLower P/E, profitable companies only 7.7x 7.6x 13.1x SYF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.6x 7.7x 39.2x SYF
Faster revenue growthRevenue growth, trailing twelve months +5.5% +2.6% +32.2% AFRM
More profitableNet margin, trailing twelve months 13.2% 16.8% 45.3% AFRM
Better return on capitalReturn on invested capital 19.7% 25.7% 5.6% SYF
Less leveragedLower net debt / EBITDA -1.0x -0.9x 2.3x BFH
Higher dividend yieldTrailing dividend yield 0.01% 0.02% 0.00% SYF
Better 1-year returnPrice return, last 12 months +61.1% +0.9% -3.4% BFH
Better 5-year returnAnnualised price return, 5 years +9.0%/yr +10.2%/yr -14.7%/yr SYF
Less volatileAnnualised volatility, 1 year 39.8% 31.6% 59.8% SYF
Higher overall scoreMean of the five percentile scores vs peers 80/100 79/100 53/100 BFH

Percentile Scorecard

BFHSYFAFRM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBFHSYFAFRM
Valuation 96 #7 of 169 95 #9 of 169 31 #117 of 169
Growth 55 #73 of 162 49 #83 of 162 99 #3 of 162
Profitability 85 #23 of 149 90 #16 of 149 64 #54 of 149
Financial Health 75 #41 of 158 77 #37 of 158 59 #65 of 158
Shareholder Returns 88 #17 of 136 85 #21 of 136 12 #120 of 136
Overall 80 79 53
  • BFH ranked among 174 companies in Lending and Credit
  • SYF ranked among 174 companies in Lending and Credit
  • AFRM ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBFHSYFAFRMSPY
1 month +3.3%+5.4%+9.1% +0.9%
3 months -2.2%+0.6%+4.6% +5.9%
6 months +22.5%+0.4%+15.5% +8.5%
Year to date +41.3%-9.6%-1.5% +13.3%
1 year +61.1%+0.9%-3.4% +12.4%
3 years +290.9%+168.4%+333.1% +88.1%
3 years, per year +57.6%+39.0%+63.1% +23.5%
5 years +53.8%+62.3%-54.9% +68.2%
5 years, per year +9.0%+10.2%-14.7% +11.0%
10 years -35.7%+159.1%— +263.4%
10 years, per year -4.3%+10.0%— +13.8%

Risk

MeasureBFHSYFAFRMSPY
Volatility, 1Y 39.8%31.6%59.8% 12.7%
Downside volatility, 1Y 45.7%36.3%58.6% 12.7%
Beta vs S&P 500, 1Y 1.191.182.61 1.00
Return / volatility, 1Y 1.540.03-0.06 0.98
Max drawdown, 5Y -70.4%-46.7%-94.7% -25.4%
From 52-week high -7.7%-14.8%-14.5% -0.9%
52-week high $113.40$88.47$85.78 $779.14
52-week low $59.98$63.78$42.53 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBFHSYFAFRM
P/E now vs peer median 7.6xmedian 11.4x 7.4xmedian 11.4x 12.7xmedian 11.4x
P/S now vs peer median 1.0xmedian 2.7x 1.2xmedian 2.7x 5.8xmedian 2.7x
EV/EBITDA now vs peer median 1.5xmedian 11.3x 1.8xmedian 11.3x 35.3xmedian 11.3x
P/FCF now vs peer median 1.8xmedian 6.9x 2.5xmedian 6.9x 24.9xmedian 6.9x
P/B now vs peer median 1.2xmedian 0.7x 1.4xmedian 0.7x 4.5xmedian 0.7x
PEG now vs peer median 1.01median 0.34 0.34median 0.34 0.24median 0.34

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBFHSYFAFRM
Revenue $4.00B $19.31B $4.26B
Operating income – – $416.98M
Net income $537.00M $3.33B $1.93B
Free cash flow $2.19B $9.56B $992.63M
EPS (diluted) $13.41 $10.06 $5.53
Cash & equivalents $3.96B $15.90B $1.63B
Total debt $2.32B $8.11B $10.58B
Shares (diluted) 39.30M 322.40M 348.85M
Enterprise value -$10.84B -$43.00B $18.96B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBFHSYFAFRM
P/E 7.6x 7.4x 12.7x
P/FCF 1.8x 2.5x 24.9x
P/Operating cash flow 1.8x 2.5x 20.1x
P/S 1.0x 1.2x 5.8x
P/B 1.2x 1.4x 4.5x
P/Tangible book 1.2x 1.4x 4.5x
EV/EBITDA 1.5x 1.8x 35.3x
EV/EBIT 1.6x 1.9x 63.4x
EV/Revenue 0.6x 0.8x 6.2x
EV/FCF 1.1x 1.6x 26.6x
EV/Operating cash flow 1.1x 1.6x 21.5x
PEG (3Y EPS CAGR) 1.01 0.34 0.24

Growth

14 metrics
MetricBFHSYFAFRM
Revenue growth (1Y) 5.5% 2.6% 32.2%
Revenue CAGR (3Y) -2.4% 4.6% 39.0%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – – 577.8%
Operating income CAGR (3Y) – – 32.9%
Net income growth (1Y) 13.8% -6.8% 3,598%
Net income CAGR (3Y) -0.2% 12.0% 58.2%
EPS growth (1Y) 34.9% 6.5% 3,515%
EPS CAGR (3Y) 7.6% 21.7% 54.1%
Operating cash flow growth (1Y) 9.3% -2.0% 55.1%
Operating cash flow CAGR (3Y) 5.4% 5.6% 365.8%
Free cash flow growth (1Y) 9.3% -2.0% 65.0%
Free cash flow CAGR (3Y) 5.7% 5.6% 123.3%

Profitability

14 metrics
MetricBFHSYFAFRM
Gross margin – – –
EBITDA margin 39.3% 45.8% 17.6%
Operating margin – – 9.8%
Pretax margin 17.4% 22.6% 11.6%
Net margin 13.2% 16.8% 45.3%
FCF margin 54.7% 49.5% 23.3%
Operating cash flow margin 54.7% 49.5% 28.9%
Return on equity 15.8% 19.9% 41.6%
Return on assets 2.3% 2.7% 13.3%
Return on invested capital 19.7% 25.7% 5.6%
Return on capital employed – – –
Asset turnover 0.2x 0.2x 0.3x
Cash conversion (OCF / net income) 4.1x 2.9x 0.6x
Stock comp / revenue 1.5% – 7.2%

Financial Health

11 metrics
MetricBFHSYFAFRM
Debt / assets 10.0% 6.6% 21.1%
Debt / equity 0.7x 0.5x 0.6x
Net debt / EBITDA -1.0x -0.9x 2.3x
Debt / FCF 1.1x 0.8x 3.4x
Liabilities / assets 85.2% 86.5% 65.3%
Equity / assets 14.8% 13.5% 34.7%
Interest coverage 1.9x 2.1x 0.9x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricBFHSYFAFRM
Dividend yield 0.9% 1.6% –
Net buyback yield 13.2% 16.4% -0.6%
Shareholder yield 14.1% 18.0% -0.6%
Payout ratio (earnings) 9.3% 12.6% –
Payout ratio (FCF) 2.3% 4.4% –
Dividend growth (1Y) 19.0% 0.5% –
Dividend CAGR (3Y) 4.4% 1.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBFHSYFAFRM
Forward P/E 8.6xFY2026 7.7xFY2026 39.2xFY2027
EPS, next fiscal year $12.23FY2026 $9.82FY2026 $1.87FY2027
EPS growth, next FY +0.6%FY2026 +5.8%FY2026 -66.2%FY2027
EPS growth, the year after +7.8% +10.3% +44.4%
Revenue, next fiscal year $3.93BFY2026 $15.69BFY2026 $5.23BFY2027
Revenue growth, next FY +2.2%FY2026 +4.7%FY2026 +22.7%FY2027
Revenue growth, the year after +11.2% +7.5% +24.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBFHSYFAFRM
Held by institutions 98.3% 100.0% 77.1%
Institutions holding 421 1,002 658
Change in shares held, QoQ -14.5% -0.8% +8.1%
Institutions buying 205 526 401
Institutions selling 155 345 173
Buyers to sellers 1.32 1.52 2.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BFHSYFAFRM
BFH 1.00 0.74 0.45
SYF 0.74 1.00 0.50
AFRM 0.45 0.50 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BFH, SYF and AFRM?

Affirm Holdings (AFRM) is the largest by market capitalisation: Bread Financial Holdings (BFH) $4.05B, Synchrony Financial (SYF) $24.62B, Affirm Holdings (AFRM) $25.27B.

Which stock is cheaper, BFH, SYF and AFRM?

Synchrony Financial (SYF) trades on the lowest price-to-earnings ratio (Bread Financial Holdings (BFH) 7.7x, Synchrony Financial (SYF) 7.6x, Affirm Holdings (AFRM) 13.1x). On next year's consensus earnings, Synchrony Financial (SYF) is cheapest (Bread Financial Holdings (BFH) 8.6x, Synchrony Financial (SYF) 7.7x, Affirm Holdings (AFRM) 39.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Affirm Holdings (AFRM) grew revenue fastest over the trailing twelve months: Bread Financial Holdings (BFH) +5.5%, Synchrony Financial (SYF) +2.6%, Affirm Holdings (AFRM) +32.2%.

Which company is more profitable?

Affirm Holdings (AFRM) has the highest net margin (Bread Financial Holdings (BFH) 13.2%, Synchrony Financial (SYF) 16.8%, Affirm Holdings (AFRM) 45.3%). On return on invested capital, Synchrony Financial (SYF) leads (Bread Financial Holdings (BFH) 19.7%, Synchrony Financial (SYF) 25.7%, Affirm Holdings (AFRM) 5.6%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Bread Financial Holdings (BFH) +61.1%, Synchrony Financial (SYF) +0.9%, Affirm Holdings (AFRM) -3.4%. Over five years, Synchrony Financial (SYF) compounded fastest (Bread Financial Holdings (BFH) +9.0%/yr, Synchrony Financial (SYF) +10.2%/yr, Affirm Holdings (AFRM) -14.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Synchrony Financial (SYF) has the highest dividend yield: Bread Financial Holdings (BFH) 0.01%, Synchrony Financial (SYF) 0.02%, Affirm Holdings (AFRM) 0.00%. Affirm Holdings (AFRM) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (Bread Financial Holdings (BFH) 39.8%, Synchrony Financial (SYF) 31.6%, Affirm Holdings (AFRM) 59.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BFH, SYF and AFRM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.