BFH vs FCFS Stock Comparison

Bread Financial Holdings and FirstCash Holdings Prices as of Oct 26, 2026 Peers: Industry group
FCFS FirstCash Holdings, Inc.
$175.27 -19.4% 1M +13.7% 1Y
Market cap
$7.64B
P/E
18.8x
Revenue (TTM)
$4.29B
Div. yield
–
Consumer Lending Financial Services
4 wins

Head to Head

11 decided of 12

Bread Financial Holdings leads on 7 of the 12 questions below (Bread Financial Holdings 7, FirstCash Holdings 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBFHFCFSLeader
Larger companyMarket capitalisation $4.11B $7.64B FCFS
Cheaper on earningsLower P/E, profitable companies only 7.3x 18.8x BFH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.9x 15.1x BFH
Faster revenue growthRevenue growth, trailing twelve months +3.9% +22.9% FCFS
More profitableNet margin, trailing twelve months 14.3% 9.5% BFH
Better return on capitalReturn on invested capital 20.2% 8.7% BFH
Less leveragedLower net debt / EBITDA -0.8x 3.3x BFH
Higher dividend yieldTrailing dividend yield 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months +55.4% +13.7% BFH
Better 5-year returnAnnualised price return, 5 years +7.6%/yr +13.4%/yr FCFS
Less volatileAnnualised volatility, 1 year 39.9% 36.1% FCFS
Higher overall scoreMean of the five percentile scores vs peers 81/100 59/100 BFH

Percentile Scorecard

BFHFCFS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBFHFCFS
Valuation 96 #7 of 170 49 #88 of 170
Growth 67 #53 of 160 74 #42 of 160
Profitability 86 #22 of 149 76 #36 of 149
Financial Health 73 #43 of 158 66 #55 of 158
Shareholder Returns 84 #23 of 135 29 #96 of 135
Overall 81 59
  • BFH ranked among 175 companies in Lending and Credit
  • FCFS ranked among 175 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBFHFCFSSPY
1 month -1.1%-19.4% -0.8%
3 months -4.0%-15.2% +3.5%
6 months +15.7%-19.4% +7.0%
Year to date +37.5%+10.0% +12.2%
1 year +55.4%+13.7% +13.0%
3 years +280.3%+63.7% +86.3%
3 years, per year +56.1%+17.9% +23.1%
5 years +44.1%+87.8% +68.6%
5 years, per year +7.6%+13.4% +11.0%
10 years -37.1%+269.8% +258.0%
10 years, per year -4.5%+14.0% +13.6%

Risk

MeasureBFHFCFSSPY
Volatility, 1Y 39.9%36.1% 12.7%
Downside volatility, 1Y 45.6%40.6% 12.7%
Beta vs S&P 500, 1Y 1.180.68 1.00
Return / volatility, 1Y 1.390.38 1.02
Max drawdown, 5Y -70.4%-35.7% -25.4%
From 52-week high -10.2%-25.9% -1.8%
52-week high $113.40$236.43 $779.14
52-week low $59.98$148.05 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBFHFCFS
P/E now vs peer median 7.2xmedian 11.0x 18.6xmedian 11.0x
P/S now vs peer median 1.0xmedian 2.6x 1.8xmedian 2.6x
EV/EBITDA now vs peer median 1.7xmedian 13.1x 14.2xmedian 13.1x
P/FCF now vs peer median 1.8xmedian 6.9x 14.5xmedian 6.9x
P/B now vs peer median 1.2xmedian 0.7x 3.3xmedian 0.7x
PEG now vs peer median 0.62median 0.32 0.81median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBFHFCFS
Revenue $3.96B $4.29B
Gross profit – $2.15B
Operating income – $553.59M
Net income $569.00M $406.49M
Free cash flow $2.19B $518.18M
EPS (diluted) $13.88 $9.38
Cash & equivalents $3.68B $203.16M
Total debt $2.45B $2.45B
Shares (diluted) 40.70M 43.34M
Enterprise value -$10.57B $7.01B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBFHFCFS
P/E 7.2x 18.6x
P/FCF 1.8x 14.5x
P/Operating cash flow 1.8x 11.1x
P/S 1.0x 1.8x
P/B 1.2x 3.3x
P/Tangible book 1.2x 3.6x
EV/EBITDA 1.7x 14.2x
EV/EBIT 1.8x 17.6x
EV/Revenue 0.7x 2.3x
EV/FCF 1.2x 18.8x
EV/Operating cash flow 1.2x 14.4x
PEG (3Y EPS CAGR) 0.62 0.81

Growth

14 metrics
MetricBFHFCFS
Revenue growth (1Y) 3.9% 22.9%
Revenue CAGR (3Y) -2.4% 12.0%
Gross profit growth (1Y) – 23.3%
Gross profit CAGR (3Y) – 14.4%
Operating income growth (1Y) – 33.6%
Operating income CAGR (3Y) – 22.3%
Net income growth (1Y) 99.0% 31.2%
Net income CAGR (3Y) 4.2% 20.9%
EPS growth (1Y) 129.1% 34.7%
EPS CAGR (3Y) 11.6% 22.8%
Operating cash flow growth (1Y) 18.3% 17.6%
Operating cash flow CAGR (3Y) 5.9% 13.8%
Free cash flow growth (1Y) 18.3% 14.7%
Free cash flow CAGR (3Y) 6.4% 8.8%

Profitability

14 metrics
MetricBFHFCFS
Gross margin – 50.2%
EBITDA margin 39.7% 16.0%
Operating margin – 12.9%
Pretax margin 17.3% 12.9%
Net margin 14.3% 9.5%
FCF margin 55.4% 12.1%
Operating cash flow margin 55.4% 15.8%
Return on equity 17.0% 17.7%
Return on assets 2.5% 7.4%
Return on invested capital 20.2% 8.7%
Return on capital employed – 10.9%
Asset turnover 0.2x 0.8x
Cash conversion (OCF / net income) 3.9x 1.7x
Stock comp / revenue 1.5% 0.5%

Financial Health

11 metrics
MetricBFHFCFS
Debt / assets 10.9% 44.0%
Debt / equity 0.7x 1.1x
Net debt / EBITDA -0.8x 3.3x
Debt / FCF 1.1x 4.7x
Liabilities / assets 85.0% 59.1%
Equity / assets 15.0% 40.9%
Interest coverage 1.9x 3.9x
Current ratio – 4.8x
Quick ratio – 0.5x
Cash ratio – 0.5x
Altman Z-score – 3.31

Shareholder Returns

7 metrics
MetricBFHFCFS
Dividend yield 0.9% 1.0%
Net buyback yield 14.2% 3.7%
Shareholder yield 15.1% 4.6%
Payout ratio (earnings) 7.9% –
Payout ratio (FCF) 2.1% –
Dividend growth (1Y) 4.7% –
Dividend CAGR (3Y) 1.5% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBFHFCFS
Forward P/E 8.9xFY2026 15.1xFY2026
EPS, next fiscal year $11.49FY2026 $11.64FY2026
EPS growth, next FY -5.5%FY2026 +32.9%FY2026
EPS growth, the year after +13.0% +8.4%
Revenue, next fiscal year $3.92BFY2026 $4.27BFY2026
Revenue growth, next FY +1.9%FY2026 +16.8%FY2026
Revenue growth, the year after +11.8% +3.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBFHFCFS
Held by institutions 98.3% 97.2%
Institutions holding 421 500
Change in shares held, QoQ -14.5% +2.9%
Institutions buying 205 253
Institutions selling 155 166
Buyers to sellers 1.32 1.52

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BFHFCFS
BFH 1.00 0.20
FCFS 0.20 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BFH and FCFS?

FirstCash Holdings (FCFS) is the largest by market capitalisation: Bread Financial Holdings (BFH) $4.11B, FirstCash Holdings (FCFS) $7.64B.

Which stock is cheaper, BFH and FCFS?

Bread Financial Holdings (BFH) trades on the lowest price-to-earnings ratio (Bread Financial Holdings (BFH) 7.3x, FirstCash Holdings (FCFS) 18.8x). On next year's consensus earnings, Bread Financial Holdings (BFH) is cheapest (Bread Financial Holdings (BFH) 8.9x, FirstCash Holdings (FCFS) 15.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

FirstCash Holdings (FCFS) grew revenue fastest over the trailing twelve months: Bread Financial Holdings (BFH) +3.9%, FirstCash Holdings (FCFS) +22.9%.

Which company is more profitable?

Bread Financial Holdings (BFH) has the highest net margin (Bread Financial Holdings (BFH) 14.3%, FirstCash Holdings (FCFS) 9.5%). On return on invested capital, Bread Financial Holdings (BFH) leads (Bread Financial Holdings (BFH) 20.2%, FirstCash Holdings (FCFS) 8.7%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Bread Financial Holdings (BFH) +55.4%, FirstCash Holdings (FCFS) +13.7%. Over five years, FirstCash Holdings (FCFS) compounded fastest (Bread Financial Holdings (BFH) +7.6%/yr, FirstCash Holdings (FCFS) +13.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Bread Financial Holdings (BFH) 0.01%, FirstCash Holdings (FCFS) 0.00%. FirstCash Holdings (FCFS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, FirstCash Holdings (FCFS) has been the steadiest (Bread Financial Holdings (BFH) 39.9%, FirstCash Holdings (FCFS) 36.1%). Volatility measures how widely the price swings, not the risk of the business.

Do BFH and FCFS move together?

Their daily returns over the past year have a correlation of 0.20, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, BFH and FCFS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bread Financial Holdings (BFH) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.