BFH vs SHG vs SYF Stock Comparison

Bread Financial Holdings, Shinhan Financial and Synchrony Financial Prices as of Oct 29, 2026 Peers: Industry group
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SYF Synchrony Financial
$76.96 +7.3% 1M +5.1% 1Y
Market cap
$24.01B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
5 wins

Head to Head

12 decided of 12

Synchrony Financial leads on 5 of the 12 questions below (Synchrony Financial 5, Shinhan Financial 4, Bread Financial Holdings 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionBFHSHGSYFLeader
Larger companyMarket capitalisation $3.93B $31.80B $24.01B SHG
Cheaper on earningsLower P/E, profitable companies only 7.5x 11.6x 7.4x SYF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.6x 7.5x 7.8x SHG
Faster revenue growthRevenue growth, trailing twelve months +5.5% +23.8% +2.6% SHG
More profitableNet margin, trailing twelve months 13.2% 3.4% 16.8% SYF
Better return on capitalReturn on invested capital 19.7% 4.3% 25.7% SYF
Less leveragedLower net debt / EBITDA -1.0x 9.9x -0.9x BFH
Higher dividend yieldTrailing dividend yield 0.01% 0.00% 0.02% SYF
Better 1-year returnPrice return, last 12 months +69.8% +25.2% +5.1% BFH
Better 5-year returnAnnualised price return, 5 years +9.2%/yr +15.3%/yr +10.6%/yr SHG
Less volatileAnnualised volatility, 1 year 39.5% 34.1% 31.6% SYF
Higher overall scoreMean of the five percentile scores vs peers 80/100 46/100 80/100 BFH

Percentile Scorecard

BFHSHGSYF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisBFHSHGSYF
Valuation 96 #8 of 169 86 #52 of 361 94 #11 of 169
Growth 55 #72 of 159 33 #103 of 153 52 #77 of 159
Profitability 86 #21 of 146 24 #98 of 128 91 #14 of 146
Financial Health 74 #40 of 153 4 #135 of 140 78 #35 of 153
Shareholder Returns 89 #16 of 135 85 #51 of 335 85 #21 of 135
Overall 80 46 80
  • BFH ranked among 174 companies in Lending and Credit
  • SHG ranked among 368 companies in Banking
  • SYF ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodBFHSHGSYFSPY
1 month +5.5%-19.5%+7.3% +0.7%
3 months -4.5%-8.8%-0.3% +3.7%
6 months +24.6%-4.2%+1.0% +7.1%
Year to date +42.7%+22.9%-7.8% +12.8%
1 year +69.8%+25.2%+5.1% +11.9%
3 years +289.3%+160.7%+171.7% +85.2%
3 years, per year +57.4%+37.7%+39.6% +22.8%
5 years +55.3%+104.0%+65.7% +67.6%
5 years, per year +9.2%+15.3%+10.6% +10.9%
10 years -35.0%+73.4%+164.5% +262.0%
10 years, per year -4.2%+5.7%+10.2% +13.7%

Risk

MeasureBFHSHGSYFSPY
Volatility, 1Y 39.5%34.1%31.6% 12.7%
Downside volatility, 1Y 45.5%32.3%36.3% 12.6%
Beta vs S&P 500, 1Y 1.181.091.18 1.00
Return / volatility, 1Y 1.770.740.16 0.94
Max drawdown, 5Y -70.4%-36.5%-46.7% -25.4%
From 52-week high -6.8%-22.0%-13.0% -1.2%
52-week high $113.40$84.56$88.47 $779.14
52-week low $59.98$51.42$63.78 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleBFHSHGSYF
P/E now vs peer median 7.7xmedian 11.7x 11.7xmedian 12.2x 7.6xmedian 11.7x
P/S now vs peer median 1.0xmedian 2.7x 0.4xmedian 3.4x 1.2xmedian 2.7x
EV/EBITDA now vs peer median 1.5xmedian 13.1x 15.2xmedian 5.3x 1.8xmedian 13.1x
P/FCF now vs peer median 1.8xmedian 6.5x 4.4xmedian 10.8x 2.5xmedian 6.5x
P/B now vs peer median 1.2xmedian 0.7x 0.8xmedian 1.2x 1.4xmedian 0.7x
PEG now vs peer median 1.02median 0.33 -1.36median 1.34 0.35median 0.33

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsBFHSHGSYF
Revenue $4.00B $81.30B $19.31B
Operating income – $5.04B –
Net income $537.00M $3.42B $3.33B
Free cash flow $2.19B $7.15B $9.56B
EPS (diluted) $13.41 $5.62 $10.06
Cash & equivalents $3.96B – $15.90B
Total debt $2.32B $58.93B $8.11B
Shares (diluted) 39.30M 488.92M 322.40M
Enterprise value -$10.95B $31.80B -$43.61B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricBFHSHGSYF
P/E 7.7x 11.7x 7.6x
P/FCF 1.8x 4.4x 2.5x
P/Operating cash flow 1.8x 4.3x 2.5x
P/S 1.0x 0.4x 1.2x
P/B 1.2x 0.8x 1.4x
P/Tangible book 1.2x 0.9x 1.5x
EV/EBITDA 1.5x 15.2x 1.8x
EV/EBIT 1.6x 17.9x 2.0x
EV/Revenue 0.6x 1.1x 0.8x
EV/FCF 1.1x 12.6x 1.7x
EV/Operating cash flow 1.1x 12.3x 1.7x
PEG (3Y EPS CAGR) 1.02 -1.36 0.35

Growth

14 metrics
MetricBFHSHGSYF
Revenue growth (1Y) 5.5% 23.8% 2.6%
Revenue CAGR (3Y) -2.4% -8.6% 4.6%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – -51.1% –
Operating income CAGR (3Y) – -10.0% –
Net income growth (1Y) 13.8% -7.8% -6.8%
Net income CAGR (3Y) -0.2% -4.0% 12.0%
EPS growth (1Y) 34.9% -22.8% 6.5%
EPS CAGR (3Y) 7.6% -8.6% 21.7%
Operating cash flow growth (1Y) 9.3% 100.5% -2.0%
Operating cash flow CAGR (3Y) 5.4% 13.3% 5.6%
Free cash flow growth (1Y) 9.3% 106.6% -2.0%
Free cash flow CAGR (3Y) 5.7% 14.4% 5.6%

Profitability

14 metrics
MetricBFHSHGSYF
Gross margin – – –
EBITDA margin 39.3% 7.3% 45.8%
Operating margin – 6.2% –
Pretax margin 17.4% 13.1% 22.6%
Net margin 13.2% 3.4% 16.8%
FCF margin 54.7% 8.8% 49.5%
Operating cash flow margin 54.7% 9.0% 49.5%
Return on equity 15.8% 11.5% 19.9%
Return on assets 2.3% 0.9% 2.7%
Return on invested capital 19.7% 4.3% 25.7%
Return on capital employed – – –
Asset turnover 0.2x 0.1x 0.2x
Cash conversion (OCF / net income) 4.1x 2.1x 2.9x
Stock comp / revenue 1.5% – –

Financial Health

11 metrics
MetricBFHSHGSYF
Debt / assets 10.0% 10.8% 6.6%
Debt / equity 0.7x 1.5x 0.5x
Net debt / EBITDA -1.0x 9.9x -0.9x
Debt / FCF 1.1x 8.2x 0.8x
Liabilities / assets 85.2% 92.6% 86.5%
Equity / assets 14.8% 7.4% 13.5%
Interest coverage 1.9x 0.6x 2.1x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricBFHSHGSYF
Dividend yield 0.9% 3.0% 1.6%
Net buyback yield 13.1% 2.6% 16.0%
Shareholder yield 13.9% 5.7% 17.7%
Payout ratio (earnings) 9.3% – 12.6%
Payout ratio (FCF) 2.3% – 4.4%
Dividend growth (1Y) 19.0% – 0.5%
Dividend CAGR (3Y) 4.4% – 1.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusBFHSHGSYF
Forward P/E 8.6xFY2026 7.5xFY2026 7.8xFY2026
EPS, next fiscal year $12.23FY2026 $8.77FY2026 $9.82FY2026
EPS growth, next FY +0.6%FY2026 +31.3%FY2026 +5.8%FY2026
EPS growth, the year after +7.8% +10.1% +10.3%
Revenue, next fiscal year $3.93BFY2026 $13.05BFY2026 $15.69BFY2026
Revenue growth, next FY +2.2%FY2026 +24.2%FY2026 +4.7%FY2026
Revenue growth, the year after +11.2% -1.9% +7.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersBFHSHGSYF
Held by institutions 98.3% 5.1% 100.0%
Institutions holding 422 301 1,003
Change in shares held, QoQ -14.5% +10.6% -0.8%
Institutions buying 205 206 527
Institutions selling 156 59 345
Buyers to sellers 1.31 3.49 1.53

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

BFHSHGSYF
BFH 1.00 0.26 0.74
SHG 0.26 1.00 0.25
SYF 0.74 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, BFH, SHG and SYF?

Shinhan Financial (SHG) is the largest by market capitalisation: Bread Financial Holdings (BFH) $3.93B, Shinhan Financial (SHG) $31.80B, Synchrony Financial (SYF) $24.01B.

Which stock is cheaper, BFH, SHG and SYF?

Synchrony Financial (SYF) trades on the lowest price-to-earnings ratio (Bread Financial Holdings (BFH) 7.5x, Shinhan Financial (SHG) 11.6x, Synchrony Financial (SYF) 7.4x). On next year's consensus earnings, Shinhan Financial (SHG) is cheapest (Bread Financial Holdings (BFH) 8.6x, Shinhan Financial (SHG) 7.5x, Synchrony Financial (SYF) 7.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Shinhan Financial (SHG) grew revenue fastest over the trailing twelve months: Bread Financial Holdings (BFH) +5.5%, Shinhan Financial (SHG) +23.8%, Synchrony Financial (SYF) +2.6%.

Which company is more profitable?

Synchrony Financial (SYF) has the highest net margin (Bread Financial Holdings (BFH) 13.2%, Shinhan Financial (SHG) 3.4%, Synchrony Financial (SYF) 16.8%). On return on invested capital, Synchrony Financial (SYF) leads (Bread Financial Holdings (BFH) 19.7%, Shinhan Financial (SHG) 4.3%, Synchrony Financial (SYF) 25.7%).

Which stock has performed better?

Over the past year Bread Financial Holdings (BFH) returned the most: Bread Financial Holdings (BFH) +69.8%, Shinhan Financial (SHG) +25.2%, Synchrony Financial (SYF) +5.1%. Over five years, Shinhan Financial (SHG) compounded fastest (Bread Financial Holdings (BFH) +9.2%/yr, Shinhan Financial (SHG) +15.3%/yr, Synchrony Financial (SYF) +10.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Synchrony Financial (SYF) has the highest dividend yield: Bread Financial Holdings (BFH) 0.01%, Shinhan Financial (SHG) 0.00%, Synchrony Financial (SYF) 0.02%. Shinhan Financial (SHG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (Bread Financial Holdings (BFH) 39.5%, Shinhan Financial (SHG) 34.1%, Synchrony Financial (SYF) 31.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, BFH, SHG and SYF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.