APPS vs MAX vs IBTA Stock Comparison

Digital Turbine, MediaAlpha and Ibotta Prices as of Nov 4, 2026 Peers: Industry group
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APPS Digital Turbine, Inc.
$9.54 -14.9% 1M +61.1% 1Y
Market cap
$1.15B
P/E
–
Revenue (TTM)
$600.31M
Div. yield
–
Digital Advertising Technology
2 wins
MAX MediaAlpha, Inc.
$15.06 +56.1% 1M +12.8% 1Y
Market cap
$793.07M
P/E
7.4x
Revenue (TTM)
$1.29B
Div. yield
–
Digital Advertising Technology
7 wins
IBTA Ibotta, Inc.
$62.64 +51.3% 1M +104.2% 1Y
Market cap
$1.14B
P/E
–
Revenue (TTM)
$357.74M
Div. yield
–
Digital Advertising Technology
1 win

Head to Head

10 decided of 12

MediaAlpha leads on 7 of the 12 questions below (MediaAlpha 7, Digital Turbine 2, Ibotta 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAPPSMAXIBTALeader
Larger companyMarket capitalisation $1.15B $793.07M $1.14B APPS
Cheaper on earningsLower P/E, profitable companies only -32.9x 7.4x -70.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 12.9x 11.3x — MAX
Faster revenue growthRevenue growth, trailing twelve months +19.2% +15.2% +1.6% APPS
More profitableNet margin, trailing twelve months -5.8% 8.4% -4.5% MAX
Better return on capitalReturn on invested capital 11.2% 47.0% — MAX
Less leveragedLower net debt / EBITDA 2.2x 1.6x — MAX
Higher dividend yieldTrailing dividend yield — 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +61.1% +12.8% +104.2% IBTA
Better 5-year returnAnnualised price return, 5 years -33.0%/yr -1.8%/yr — MAX
Less volatileAnnualised volatility, 1 year 95.5% 57.0% 78.6% MAX
Higher overall scoreMean of the five percentile scores vs peers 36/100 58/100 48/100 MAX

Percentile Scorecard

APPSMAXIBTA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAPPSMAXIBTA
Valuation 46 #91 of 166 67 #55 of 166 42 #96 of 166
Growth 54 #71 of 154 93 #12 of 154 12 #136 of 154
Profitability 53 #73 of 154 70 #47 of 154 48 #80 of 154
Financial Health 19 #145 of 179 32 #123 of 179 55 #81 of 179
Shareholder Returns 9 #88 of 97 26 #72 of 97 84 #16 of 97
Overall 36 58 48
  • APPS ranked among 185 companies in Internet Platforms
  • MAX ranked among 185 companies in Internet Platforms
  • IBTA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAPPSMAXIBTASPY
1 month -14.9%+56.1%+51.3% -1.0%
3 months -27.6%+22.3%+77.7% -0.4%
6 months +139.7%+67.9%+69.3% +4.5%
Year to date +90.8%+16.3%+175.6% +12.4%
1 year +61.1%+12.8%+104.2% +13.6%
3 years +81.4%+54.1%— +76.4%
3 years, per year +22.0%+15.5%— +20.8%
5 years -86.5%-8.5%— +63.7%
5 years, per year -33.0%-1.8%— +10.4%
10 years +1,367.7%—— +267.7%
10 years, per year +30.8%—— +13.9%

Risk

MeasureAPPSMAXIBTASPY
Volatility, 1Y 95.5%57.0%78.6% 12.8%
Downside volatility, 1Y 79.9%55.2%68.6% 12.7%
Beta vs S&P 500, 1Y 2.190.321.18 1.00
Return / volatility, 1Y 0.640.221.33 1.06
Max drawdown, 5Y -98.3%-71.0%-82.5% -25.4%
From 52-week high -33.7%-0.7%0.0% -1.6%
52-week high $14.39$15.16$62.64 $779.14
52-week low $2.82$7.17$19.25 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAPPSMAXIBTA
P/E now vs peer median -32.9xmedian 18.2x 7.4xmedian 18.2x -70.7xmedian 18.2x
P/S now vs peer median 1.9xmedian 1.5x 0.6xmedian 1.5x 3.2xmedian 1.5x
EV/EBITDA now vs peer median 10.4xmedian 15.3x 9.9xmedian 15.3x 328.1xmedian 15.3x
P/FCF now vs peer median 54.4xmedian 12.2x 14.6xmedian 12.2x 13.9xmedian 12.2x
P/B now vs peer median 6.1xmedian 1.8x 15.5xmedian 1.8x 4.8xmedian 1.8x
PEG now vs peer median 0.51median 0.38 0.16median 0.38 —median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAPPSMAXIBTA
Revenue $600.31M $1.29B $357.74M
Gross profit $343.76M $192.01M $280.50M
Operating income $61.76M $93.48M -$9.63M
Net income -$34.96M $119.17M -$16.06M
Free cash flow $21.19M $54.20M $81.46M
R&D $40.92M $23.04M $60.03M
EPS (diluted) $-0.29 $1.72 $-0.69
Cash & equivalents $43.21M $18.68M $149.89M
Total debt $352.86M $174.92M –
Shares (diluted) 120.67M 62.83M 23.35M
Enterprise value $992.86M $646.15M $486.66M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAPPSMAXIBTA
P/E -32.9x 7.4x -70.7x
P/FCF 54.4x 14.6x 13.9x
P/Operating cash flow 22.7x 14.4x 12.2x
P/S 1.9x 0.6x 3.2x
P/B 6.1x 15.5x 4.8x
P/Tangible book -64.5x 16.1x 4.8x
EV/EBITDA 10.4x 9.9x 328.1x
EV/EBIT 23.7x 10.2x -102.4x
EV/Revenue 2.4x 0.7x 2.8x
EV/FCF 69.0x 17.5x 12.1x
EV/Operating cash flow 28.8x 17.2x 10.6x
PEG (3Y EPS CAGR) 0.51 0.16 –

Growth

14 metrics
MetricAPPSMAXIBTA
Revenue growth (1Y) 19.2% 15.2% 1.6%
Revenue CAGR (3Y) -1.3% 48.5% –
Gross profit growth (1Y) 29.3% 11.8% -1.6%
Gross profit CAGR (3Y) 1.1% 43.8% –
Operating income growth (1Y) 244.8% 417.7% -169.9%
Operating income CAGR (3Y) 53.7% 58.6% –
Net income growth (1Y) 56.9% 154,671% -119.9%
Net income CAGR (3Y) -75.9% 51.3% –
EPS growth (1Y) 61.9% 8,620% -125.0%
EPS CAGR (3Y) -65.1% 47.7% –
Operating cash flow growth (1Y) 131.0% -37.0% 4.4%
Operating cash flow CAGR (3Y) -13.3% 88.4% –
Free cash flow growth (1Y) 396.8% -37.9% 6.5%
Free cash flow CAGR (3Y) -26.5% 87.7% –

Profitability

14 metrics
MetricAPPSMAXIBTA
Gross margin 57.3% 14.8% 78.4%
EBITDA margin 23.5% 7.4% 0.8%
Operating margin 10.3% 7.2% -2.7%
Pretax margin -4.0% 0.7% -1.0%
Net margin -5.8% 8.4% -4.5%
FCF margin 3.5% 4.2% 22.8%
Operating cash flow margin 8.5% 4.3% 26.1%
Return on equity -17.9% 513.9% -6.7%
Return on assets -4.1% 32.6% -3.3%
Return on invested capital 11.2% 47.0% –
Return on capital employed 10.9% 42.4% -3.6%
Asset turnover 0.7x 3.5x 0.7x
Cash conversion (OCF / net income) -1.5x 0.5x -5.8x
Stock comp / revenue 2.1% 2.4% 14.3%

Financial Health

11 metrics
MetricAPPSMAXIBTA
Debt / assets 41.8% 47.0% –
Debt / equity 1.9x 3.4x –
Net debt / EBITDA 2.2x 1.6x –
Debt / FCF 16.6x 3.2x –
Liabilities / assets 77.4% 86.2% 51.8%
Equity / assets 22.6% 13.8% 48.2%
Interest coverage – 8.8x –
Current ratio 1.2x 1.3x 1.7x
Quick ratio 1.5x 1.3x 1.6x
Cash ratio 0.2x 0.1x 0.7x
Altman Z-score 0.89 4.42 3.26

Shareholder Returns

7 metrics
MetricAPPSMAXIBTA
Dividend yield – – –
Net buyback yield -5.0% -0.2% 11.5%
Shareholder yield -5.0% -0.2% 11.5%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAPPSMAXIBTA
Forward P/E 12.9xFY2026 11.3xFY2026 –
EPS, next fiscal year $0.74FY2026 $1.33FY2026 $-0.64FY2026
EPS growth, next FY +32.1%FY2026 +241.0%FY2026 -633.3%FY2026
EPS growth, the year after +32.4% -7.5% –
Revenue, next fiscal year $690.88MFY2026 $1.26BFY2026 $334.20MFY2026
Revenue growth, next FY +22.2%FY2026 +13.6%FY2026 -2.4%FY2026
Revenue growth, the year after +3.6% +17.4% +22.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAPPSMAXIBTA
Held by institutions 64.5% 91.9% 69.4%
Institutions holding 211 156 150
Change in shares held, QoQ +7.1% -0.3% -1.6%
Institutions buying 128 70 68
Institutions selling 62 66 48
Buyers to sellers 2.06 1.06 1.42

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

APPSMAXIBTA
APPS 1.00 0.22 0.21
MAX 0.22 1.00 0.24
IBTA 0.21 0.24 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, APPS, MAX and IBTA?

Digital Turbine (APPS) is the largest by market capitalisation: Digital Turbine (APPS) $1.15B, MediaAlpha (MAX) $793.07M, Ibotta (IBTA) $1.14B.

Which company is growing faster?

Digital Turbine (APPS) grew revenue fastest over the trailing twelve months: Digital Turbine (APPS) +19.2%, MediaAlpha (MAX) +15.2%, Ibotta (IBTA) +1.6%.

Which company is more profitable?

MediaAlpha (MAX) has the highest net margin (Digital Turbine (APPS) -5.8%, MediaAlpha (MAX) 8.4%, Ibotta (IBTA) -4.5%). On return on invested capital, MediaAlpha (MAX) leads (Digital Turbine (APPS) 11.2%, MediaAlpha (MAX) 47.0%).

Which stock has performed better?

Over the past year Ibotta (IBTA) returned the most: Digital Turbine (APPS) +61.1%, MediaAlpha (MAX) +12.8%, Ibotta (IBTA) +104.2%. Over five years, MediaAlpha (MAX) compounded fastest (Digital Turbine (APPS) -33.0%/yr, MediaAlpha (MAX) -1.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, MediaAlpha (MAX) has been the steadiest (Digital Turbine (APPS) 95.5%, MediaAlpha (MAX) 57.0%, Ibotta (IBTA) 78.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, APPS, MAX and IBTA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, MediaAlpha (MAX) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.