APPS vs GOOGL Stock Comparison

Digital Turbine and Alphabet Prices as of Oct 23, 2026 Peers: Industry group
APPS Digital Turbine, Inc.
$9.86 -14.6% 1M +53.8% 1Y
Market cap
$1.11B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
2 wins
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.85T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
3 wins

Head to Head

5 decided of 12

Alphabet leads on 3 of the 12 questions below (Alphabet 3, Digital Turbine 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAPPSGOOGLLeader
Larger companyMarket capitalisation $1.11B $3.85T GOOGL
Cheaper on earningsLower P/E, profitable companies only — 15.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.3x 15.2x APPS
Faster revenue growthRevenue growth, trailing twelve months — +20.1% –
More profitableNet margin, trailing twelve months — 54.8% –
Better return on capitalReturn on invested capital — 18.6% –
Less leveragedLower net debt / EBITDA — -0.8x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +53.8% +26.5% APPS
Better 5-year returnAnnualised price return, 5 years -34.9%/yr +18.4%/yr GOOGL
Less volatileAnnualised volatility, 1 year 93.4% 31.6% GOOGL
Higher overall scoreMean of the five percentile scores vs peers — 61/100 –

Percentile Scorecard

APPSGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAPPSGOOGL
Valuation – 37 #105 of 167
Growth – 73 #42 of 153
Profitability – 87 #21 of 153
Financial Health 21 #141 of 179 79 #38 of 179
Shareholder Returns – 28 #68 of 94
Overall – 61
  • APPS ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAPPSGOOGLSPY
1 month -14.6%-5.2% -1.0%
3 months +16.7%+0.1% +2.9%
6 months +185.0%-7.0% +6.4%
Year to date +97.2%+2.3% +11.4%
1 year +53.8%+26.5% +13.1%
3 years +93.7%+130.7% +79.4%
3 years, per year +24.7%+32.2% +21.5%
5 years -88.2%+132.8% +67.7%
5 years, per year -34.9%+18.4% +10.9%
10 years +1,088.0%+677.2% +255.2%
10 years, per year +28.1%+22.8% +13.5%

Risk

MeasureAPPSGOOGLSPY
Volatility, 1Y 93.4%31.6% 12.7%
Downside volatility, 1Y 76.5%28.9% 12.7%
Beta vs S&P 500, 1Y 2.081.38 1.00
Return / volatility, 1Y 0.580.84 1.03
Max drawdown, 5Y -98.7%-44.3% -25.4%
From 52-week high -31.5%-20.5% -2.5%
52-week high $14.39$402.62 $779.14
52-week low $2.82$253.08 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAPPSGOOGL
P/E now vs peer median —median 17.5x 15.9xmedian 17.5x
P/S now vs peer median —median 1.4x 8.7xmedian 1.4x
EV/EBITDA now vs peer median —median 14.9x 21.7xmedian 14.9x
P/FCF now vs peer median —median 11.2x 73.0xmedian 11.2x
P/B now vs peer median 5.9xmedian 1.7x 6.1xmedian 1.7x
PEG now vs peer median —median 0.42 0.25median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAPPSGOOGL
Revenue – $445.87B
Gross profit – $271.52B
Operating income – $147.63B
Net income – $244.21B
Free cash flow – $53.27B
R&D – $68.97B
EPS (diluted) – $19.83
Cash & equivalents $37.96M $55.91B
Total debt $360.96M $220.88B
Shares (diluted) 120.47M 12.31B
Enterprise value $962.20M $3.61T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAPPSGOOGL
P/E – 15.9x
P/FCF – 73.0x
P/Operating cash flow – 21.0x
P/S – 8.7x
P/B 5.9x 6.1x
P/Tangible book -68.9x 6.2x
EV/EBITDA – 21.7x
EV/EBIT – 25.4x
EV/Revenue – 8.4x
EV/FCF – 70.3x
EV/Operating cash flow – 20.2x
PEG (3Y EPS CAGR) – 0.25

Growth

14 metrics
MetricAPPSGOOGL
Revenue growth (1Y) – 20.1%
Revenue CAGR (3Y) – 15.5%
Gross profit growth (1Y) – 24.0%
Gross profit CAGR (3Y) – 19.2%
Operating income growth (1Y) – 21.6%
Operating income CAGR (3Y) – 25.6%
Net income growth (1Y) – 111.3%
Net income CAGR (3Y) – 58.8%
EPS growth (1Y) – 109.3%
EPS CAGR (3Y) – 64.3%
Operating cash flow growth (1Y) – 38.9%
Operating cash flow CAGR (3Y) – 23.3%
Free cash flow growth (1Y) – -20.2%
Free cash flow CAGR (3Y) – -9.2%

Profitability

14 metrics
MetricAPPSGOOGL
Gross margin – 60.9%
EBITDA margin – 38.8%
Operating margin – 33.1%
Pretax margin – 67.1%
Net margin – 54.8%
FCF margin – 11.9%
Operating cash flow margin – 41.6%
Return on equity – 43.6%
Return on assets – 30.0%
Return on invested capital – 18.6%
Return on capital employed – 21.5%
Asset turnover – 0.5x
Cash conversion (OCF / net income) – 0.8x
Stock comp / revenue – 6.3%

Financial Health

11 metrics
MetricAPPSGOOGL
Debt / assets 42.9% 10.6%
Debt / equity 1.8x 0.2x
Net debt / EBITDA – -0.8x
Debt / FCF – 1.8x
Liabilities / assets 76.2% 30.5%
Equity / assets 23.8% 69.5%
Interest coverage – –
Current ratio 1.2x 2.7x
Quick ratio 1.5x 2.5x
Cash ratio 0.1x 1.9x
Altman Z-score – 10.34

Shareholder Returns

7 metrics
MetricAPPSGOOGL
Dividend yield – 0.3%
Net buyback yield – 0.4%
Shareholder yield – 0.7%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAPPSGOOGL
Forward P/E 13.3xFY2026 15.2xFY2026
EPS, next fiscal year $0.74FY2026 $21.09FY2026
EPS growth, next FY +32.1%FY2026 +95.1%FY2026
EPS growth, the year after +32.4% -31.7%
Revenue, next fiscal year $690.88MFY2026 $527.69BFY2026
Revenue growth, next FY +22.2%FY2026 +31.0%FY2026
Revenue growth, the year after +3.6% +21.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAPPSGOOGL
Held by institutions 64.5% 80.1%
Institutions holding 211 5,738
Change in shares held, QoQ +7.1% +4.6%
Institutions buying 128 2,654
Institutions selling 62 2,573
Buyers to sellers 2.06 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

APPSGOOGL
APPS 1.00 0.17
GOOGL 0.17 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, APPS and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: Digital Turbine (APPS) $1.11B, Alphabet (GOOGL) $3.85T.

Which stock has performed better?

Over the past year Digital Turbine (APPS) returned the most: Digital Turbine (APPS) +53.8%, Alphabet (GOOGL) +26.5%. Over five years, Alphabet (GOOGL) compounded fastest (Digital Turbine (APPS) -34.9%/yr, Alphabet (GOOGL) +18.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Digital Turbine (APPS) 93.4%, Alphabet (GOOGL) 31.6%). Volatility measures how widely the price swings, not the risk of the business.

Do APPS and GOOGL move together?

Their daily returns over the past year have a correlation of 0.17, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, APPS and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.