AMZN vs HEPS vs ROKU Stock Comparison

Amazon Com, D-MARKET Electronic Services & Trading and Roku Prices as of Nov 3, 2026 Peers: Industry group
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AMZN Amazon Com Inc
$250.69 -0.3% 1M -1.3% 1Y
Market cap
$2.88T
P/E
21.4x
Revenue (TTM)
$764.24B
Div. yield
–
Online Retail Consumer Discretionary
6 wins
ROKU Roku, Inc
$160.36 +5.2% 1M +47.6% 1Y
Market cap
$24.22B
P/E
47.1x
Revenue (TTM)
$5.50B
Div. yield
–
Operating Systems Technology
3 wins

Head to Head

9 decided of 12

Amazon Com leads on 6 of the 12 questions below (Amazon Com 6, Roku 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNHEPSROKULeader
Larger companyMarket capitalisation $2.88T $1.04B $24.22B AMZN
Cheaper on earningsLower P/E, profitable companies only 21.4x -7.9x 47.1x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.5x — 56.9x AMZN
Faster revenue growthRevenue growth, trailing twelve months +15.4% — +21.1% ROKU
More profitableNet margin, trailing twelve months 17.6% — 9.3% AMZN
Better return on capitalReturn on invested capital 10.1% — — –
Less leveragedLower net debt / EBITDA 0.3x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -1.3% +11.6% +47.6% ROKU
Better 5-year returnAnnualised price return, 5 years +7.6%/yr -11.8%/yr -11.1%/yr AMZN
Less volatileAnnualised volatility, 1 year 33.0% 55.3% 39.6% AMZN
Higher overall scoreMean of the five percentile scores vs peers 62/100 — 77/100 ROKU

Percentile Scorecard

AMZNHEPSROKU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNHEPSROKU
Valuation 19 #87 of 107 18 #88 of 107 71 #37 of 124
Growth 90 #11 of 103 – 97 #5 of 114
Profitability 68 #33 of 102 – 78 #25 of 111
Financial Health 71 #33 of 113 38 #71 of 113 79 #28 of 128
Shareholder Returns – – 61 #29 of 73
Overall 62 – 77
  • AMZN ranked among 115 companies in Retail
  • HEPS ranked among 115 companies in Retail
  • ROKU ranked among 136 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNHEPSROKUSPY
1 month -0.3%+14.8%+5.2% -2.0%
3 months -9.6%-2.1%+8.8% -2.2%
6 months -8.4%+0.4%+28.9% +4.2%
Year to date +8.6%+12.9%+47.8% +10.6%
1 year -1.3%+11.6%+47.6% +10.4%
3 years +80.9%+135.3%+89.2% +73.6%
3 years, per year +21.9%+33.0%+23.7% +20.2%
5 years +44.2%-46.6%-44.6% +61.6%
5 years, per year +7.6%-11.8%-11.1% +10.1%
10 years +553.7%—— +261.3%
10 years, per year +20.7%—— +13.7%

Risk

MeasureAMZNHEPSROKUSPY
Volatility, 1Y 33.0%55.3%39.6% 12.8%
Downside volatility, 1Y 30.4%60.0%34.8% 12.8%
Beta vs S&P 500, 1Y 1.410.541.37 1.00
Return / volatility, 1Y -0.040.211.20 0.81
Max drawdown, 5Y -55.7%-89.2%-86.6% -25.4%
From 52-week high -11.7%-14.9%0.0% -3.2%
52-week high $284.02$3.29$160.36 $779.14
52-week low $198.79$2.18$82.93 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNHEPSROKU
P/E now vs peer median 20.1xmedian 17.7x -7.9xmedian 17.7x 46.4xmedian 38.8x
P/S now vs peer median 3.5xmedian 0.5x 0.5xmedian 0.5x 4.3xmedian 4.4x
EV/EBITDA now vs peer median 16.0xmedian 9.1x —median 9.1x 43.1xmedian 28.6x
P/FCF now vs peer median -44.1xmedian 15.7x 4.8xmedian 15.7x 29.8xmedian 23.6x
P/B now vs peer median 4.4xmedian 1.7x 21.4xmedian 1.7x 7.9xmedian 3.1x
PEG now vs peer median 0.25median 0.83 —median 0.83 1.27median 1.27

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNHEPSROKU
Revenue $764.24B – $5.50B
Gross profit $397.75B – $2.49B
Operating income $96.81B – $428.01M
Net income $134.77B – $513.73M
Free cash flow -$61.40B – $801.46M
R&D – – $740.68M
EPS (diluted) $12.33 – $3.37
Cash & equivalents $55.78B $263.27M $2.52B
Total debt $173.13B $13.89M –
Shares (diluted) 10.93B – 152.64M
Enterprise value $2.38T $120.00M $14.25B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNHEPSROKU
P/E 20.1x -7.9x 46.4x
P/FCF -44.1x 4.8x 29.8x
P/Operating cash flow 18.1x – 29.5x
P/S 3.5x 0.5x 4.3x
P/B 4.4x 21.4x 7.9x
P/Tangible book 4.4x 21.4x 8.0x
EV/EBITDA 16.0x – 43.1x
EV/EBIT 28.6x – 49.5x
EV/Revenue 3.6x – 3.9x
EV/FCF -45.1x – 26.4x
EV/Operating cash flow 18.5x – 26.1x
PEG (3Y EPS CAGR) 0.25 – 1.27

Growth

14 metrics
MetricAMZNHEPSROKU
Revenue growth (1Y) 15.4% – 21.1%
Revenue CAGR (3Y) 12.8% – 17.8%
Gross profit growth (1Y) 18.7% – 25.9%
Gross profit CAGR (3Y) 16.8% – 19.8%
Operating income growth (1Y) 33.7% – 486.6%
Operating income CAGR (3Y) 54.7% – 34.9%
Net income growth (1Y) 87.7% – 1,957%
Net income CAGR (3Y) 81.1% – 37.4%
EPS growth (1Y) 86.2% – 1,944%
EPS CAGR (3Y) 79.1% – 36.6%
Operating cash flow growth (1Y) 34.5% – 78.1%
Operating cash flow CAGR (3Y) 40.5% – 48.6%
Free cash flow growth (1Y) -1,478% – 78.6%
Free cash flow CAGR (3Y) -359.2% – 98.5%

Profitability

14 metrics
MetricAMZNHEPSROKU
Gross margin 52.0% – 45.3%
EBITDA margin 22.7% – 8.9%
Operating margin 12.7% – 7.8%
Pretax margin 23.0% – 9.8%
Net margin 17.6% – 9.3%
FCF margin -8.0% – 14.6%
Operating cash flow margin 19.5% – 14.7%
Return on equity 23.1% – 17.5%
Return on assets 11.5% – 10.8%
Return on invested capital 10.1% – –
Return on capital employed 10.6% – 13.0%
Asset turnover 0.7x – 1.2x
Cash conversion (OCF / net income) 1.1x – 1.6x
Stock comp / revenue 2.7% – 5.8%

Financial Health

11 metrics
MetricAMZNHEPSROKU
Debt / assets 13.9% 1.6% –
Debt / equity 0.3x 0.3x –
Net debt / EBITDA 0.3x – –
Debt / FCF -2.8x – –
Liabilities / assets 50.7% 94.6% 38.4%
Equity / assets 49.3% 5.4% 61.6%
Interest coverage 22.3x – 190.2x
Current ratio 1.0x 0.9x 2.7x
Quick ratio 0.8x 0.4x 2.5x
Cash ratio 0.4x 0.3x 1.9x
Altman Z-score 3.86 – 9.26

Shareholder Returns

7 metrics
MetricAMZNHEPSROKU
Dividend yield – – –
Net buyback yield – – 0.8%
Shareholder yield – – 0.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNHEPSROKU
Forward P/E 20.5xFY2026 – 56.9xFY2026
EPS, next fiscal year $12.23FY2026 $-0.55FY2026 $2.82FY2026
EPS growth, next FY +70.6%FY2026 – +378.0%FY2026
EPS growth, the year after -15.3% – +42.6%
Revenue, next fiscal year $774.81BFY2026 $2.16BFY2026 $5.37BFY2026
Revenue growth, next FY +8.1%FY2026 +11.5%FY2026 +13.3%FY2026
Revenue growth, the year after +27.9% +41.5% +23.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNHEPSROKU
Held by institutions 67.0% 6.9% 86.5%
Institutions holding 6,150 33 780
Change in shares held, QoQ +4.8% +1.3% +1.0%
Institutions buying 3,247 15 435
Institutions selling 2,414 13 243
Buyers to sellers 1.35 1.15 1.79

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNHEPSROKU
AMZN 1.00 0.09 0.29
HEPS 0.09 1.00 0.01
ROKU 0.29 0.01 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, HEPS and ROKU?

Amazon Com (AMZN) is the largest by market capitalisation: Amazon Com (AMZN) $2.88T, D-MARKET Electronic Services & Trading (HEPS) $1.04B, Roku (ROKU) $24.22B.

Which stock is cheaper, AMZN, HEPS and ROKU?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 21.4x, D-MARKET Electronic Services & Trading (HEPS) -7.9x, Roku (ROKU) 47.1x). On next year's consensus earnings, Amazon Com (AMZN) is cheapest (Amazon Com (AMZN) 20.5x, Roku (ROKU) 56.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Roku (ROKU) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.4%, Roku (ROKU) +21.1%.

Which company is more profitable?

Amazon Com (AMZN) has the highest net margin (Amazon Com (AMZN) 17.6%, Roku (ROKU) 9.3%).

Which stock has performed better?

Over the past year Roku (ROKU) returned the most: Amazon Com (AMZN) -1.3%, D-MARKET Electronic Services & Trading (HEPS) +11.6%, Roku (ROKU) +47.6%. Over five years, Amazon Com (AMZN) compounded fastest (Amazon Com (AMZN) +7.6%/yr, D-MARKET Electronic Services & Trading (HEPS) -11.8%/yr, Roku (ROKU) -11.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Amazon Com (AMZN) has been the steadiest (Amazon Com (AMZN) 33.0%, D-MARKET Electronic Services & Trading (HEPS) 55.3%, Roku (ROKU) 39.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, HEPS and ROKU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amazon Com (AMZN) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.