D-MARKET Electronic Services & Trading HEPS

D-MARKET Elektronik Hizmetler ve Ticaret A.Ş. operates Turkey's leading electronic commerce platform under the Hepsiburada brand, offering a wide range of products through a hybrid model that combines first party direct sales and third party marketplace activities. The company also provides last mile delivery, payment solutions, advertising and financing services to consumers and merchants across the country.

We generate revenue primarily from the sale of goods on our platform, from commissions and fees on marketplace transactions, from delivery service fees and from other services such as advertising, payment processing and consumer financing. In 2025, direct sales of goods contributed ₺57.1 billion, marketplace sales contributed ₺9.9 billion, delivery services contributed ₺12.3 billion and other services contributed ₺5.3 billion.

The company operates through the following segments.

• Direct Sales: We purchase and sell goods directly to customers, managing inventory and leveraging supplier relationships to offer competitive prices across categories such as electronics, fashion and home goods.
• Marketplace: We connect third party merchants with consumers, providing a platform for them to list and sell products while we handle order facilitation, payment collection and optional fulfillment and delivery services.
• Delivery Services: We operate last mile logistics through our own fleet and partner carriers, offering standard, same day and scheduled delivery options to consumers and businesses.
• Other Services: We generate income from advertising solutions, payment processing, electronic money services and consumer finance activities, including installment loans and digital wallet offerings.

We are considered one of the leading electronic commerce platforms in Turkey, competing with domestic marketplaces such as Trendyol and Hepsiburada's own rivals, as well as global players like Amazon and eBay that operate in the country. Our competitive advantages include a strong brand, a large and active user base, an integrated logistics network, a diverse product assortment and a suite of value added services that enhance customer loyalty and merchant engagement.

Our platform serves approximately 11.8 million active consumers and around 102 thousand active merchants, comprising individuals, small and medium enterprises and larger brand partners who use our services to reach shoppers across Turkey.