AMZN vs BABA vs IBM Stock Comparison

Amazon Com, Alibaba Group Holding and International Business Machines Prices as of Oct 28, 2026 Peers: Industry group
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AMZN Amazon Com Inc
$254.60 +3.4% 1M +11.1% 1Y
Market cap
$2.75T
P/E
20.7x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
8 wins
BABA Alibaba Group Holding Ltd
$100.98 -7.2% 1M -42.9% 1Y
Market cap
$234.53B
P/E
22.3x
Revenue (TTM)
$150.46B
Div. yield
1.04%
Digital Marketplaces Technology
1 win

Head to Head

11 decided of 12

Amazon Com leads on 8 of the 12 questions below (Amazon Com 8, International Business Machines 2, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNBABAIBMLeader
Larger companyMarket capitalisation $2.75T $234.53B $238.61B AMZN
Cheaper on earningsLower P/E, profitable companies only 20.7x 22.3x 21.3x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.8x 14.4x 19.3x BABA
Faster revenue growthRevenue growth, trailing twelve months +15.8% +8.1% +6.8% AMZN
More profitableNet margin, trailing twelve months 18.1% 7.0% — AMZN
Better return on capitalReturn on invested capital 11.0% 2.4% — AMZN
Less leveragedLower net debt / EBITDA 0.0x — — –
Higher dividend yieldTrailing dividend yield — 1.04% 2.66% IBM
Better 1-year returnPrice return, last 12 months +11.1% -42.9% -19.0% AMZN
Better 5-year returnAnnualised price return, 5 years +8.6%/yr -9.4%/yr +16.2%/yr IBM
Less volatileAnnualised volatility, 1 year 34.2% 40.3% 50.7% AMZN
Higher overall scoreMean of the five percentile scores vs peers 64/100 46/100 56/100 AMZN

Percentile Scorecard

AMZNBABAIBM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNBABAIBM
Valuation 18 #85 of 104 66 #58 of 166 65 #14 of 38
Growth 93 #8 of 98 17 #126 of 152 29 #26 of 36
Profitability 68 #31 of 96 55 #69 of 152 91 #4 of 34
Financial Health 76 #27 of 110 59 #74 of 179 41 #23 of 38
Shareholder Returns – 31 #65 of 94 –
Overall 64 46 56
  • AMZN ranked among 115 companies in Retail
  • BABA ranked among 185 companies in Internet Platforms
  • IBM ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNBABAIBMSPY
1 month +3.4%-7.2%+14.8% +0.9%
3 months +12.3%-12.2%+11.8% +5.9%
6 months -3.2%-22.6%+11.5% +8.5%
Year to date +10.3%-31.1%-14.5% +13.3%
1 year +11.1%-42.9%-19.0% +12.4%
3 years +99.3%+21.9%+77.7% +88.1%
3 years, per year +25.9%+6.8%+21.1% +23.5%
5 years +51.0%-38.8%+111.8% +68.2%
5 years, per year +8.6%-9.4%+16.2% +11.0%
10 years +555.9%-0.9%+73.6% +263.4%
10 years, per year +20.7%-0.1%+5.7% +13.8%

Risk

MeasureAMZNBABAIBMSPY
Volatility, 1Y 34.2%40.3%50.7% 12.7%
Downside volatility, 1Y 30.1%35.9%59.7% 12.7%
Beta vs S&P 500, 1Y 1.461.110.83 1.00
Return / volatility, 1Y 0.32-1.06-0.37 0.98
Max drawdown, 5Y -55.7%-62.9%-37.4% -25.4%
From 52-week high -10.4%-43.9%-23.1% -0.9%
52-week high $284.02$179.97$329.23 $779.14
52-week low $198.79$94.81$205.96 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNBABAIBM
P/E now vs peer median 20.7xmedian 16.7x 22.3xmedian 16.8x 21.3xmedian 27.6x
P/S now vs peer median 3.8xmedian 0.4x 1.6xmedian 1.4x 3.4xmedian 4.8x
EV/EBITDA now vs peer median 17.3xmedian 9.2x —median 13.9x —median 24.1x
P/FCF now vs peer median -104.7xmedian 16.0x 7.1xmedian 11.4x 15.0xmedian 15.0x
P/B now vs peer median 5.0xmedian 1.6x 1.4xmedian 1.8x 6.6xmedian 4.4x
PEG now vs peer median 0.16median 0.73 -15.46median 0.36 1.33median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNBABAIBM
Revenue $730.00B $150.46B $69.87B
Gross profit $377.28B $57.45B $40.50B
Operating income $87.91B $4.39B –
Net income $132.25B $10.08B $11.17B
Free cash flow -$26.23B $33.19B –
R&D – $10.68B –
EPS (diluted) $12.13 $4.38 $11.72
Cash & equivalents $78.21B $21.06B $9.23B
Total debt $128.89B $83.76B –
Shares (diluted) 10.90B 2.40B 953.30M
Enterprise value $2.26T $56.61B $239.28B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNBABAIBM
P/E 20.7x 22.3x 21.3x
P/FCF -104.7x 7.1x 15.0x
P/Operating cash flow 19.7x 20.7x 15.1x
P/S 3.8x 1.6x 3.4x
P/B 5.0x 1.4x 6.6x
P/Tangible book 5.0x 1.5x 10.6x
EV/EBITDA 17.3x – –
EV/EBIT 31.3x 48.4x –
EV/Revenue 3.8x 1.4x 3.4x
EV/FCF -104.9x 6.4x –
EV/Operating cash flow 19.7x 18.8x 15.1x
PEG (3Y EPS CAGR) 0.16 -15.46 1.33

Growth

14 metrics
MetricAMZNBABAIBM
Revenue growth (1Y) 15.8% 8.1% 6.8%
Revenue CAGR (3Y) 12.7% 5.6% 4.5%
Gross profit growth (1Y) 18.8% 0.2% 7.1%
Gross profit CAGR (3Y) 16.9% 6.5% 6.4%
Operating income growth (1Y) 26.2% -77.5% –
Operating income CAGR (3Y) 68.7% -35.9% –
Net income growth (1Y) 106.3% -50.0% 41.3%
Net income CAGR (3Y) 130.7% -3.6% 17.3%
EPS growth (1Y) 104.5% -47.9% 40.6%
EPS CAGR (3Y) 127.5% -1.4% 16.1%
Operating cash flow growth (1Y) 38.4% -45.8% 17.4%
Operating cash flow CAGR (3Y) 49.6% -27.8% 5.6%
Free cash flow growth (1Y) -885.3% -8.5% –
Free cash flow CAGR (3Y) -17.6% -0.6% –

Profitability

14 metrics
MetricAMZNBABAIBM
Gross margin 51.7% 38.2% –
EBITDA margin 21.8% – –
Operating margin 12.0% 2.9% –
Pretax margin 23.2% 9.7% –
Net margin 18.1% 7.0% –
FCF margin -3.6% 22.1% –
Operating cash flow margin 19.1% 7.5% 22.7%
Return on equity 26.6% 6.2% 31.6%
Return on assets 13.2% 3.6% 7.3%
Return on invested capital 11.0% 2.4% –
Return on capital employed 11.5% 2.1% –
Asset turnover 0.7x 0.5x 0.5x
Cash conversion (OCF / net income) 1.1x 1.1x 1.4x
Stock comp / revenue 2.9% 1.1% 2.8%

Financial Health

11 metrics
MetricAMZNBABAIBM
Debt / assets 11.8% 7.5% –
Debt / equity 0.2x 0.1x –
Net debt / EBITDA 0.0x – –
Debt / FCF -4.9x 0.6x –
Liabilities / assets 49.7% 43.6% 76.6%
Equity / assets 50.3% 56.4% 23.4%
Interest coverage 27.7x 3.2x –
Current ratio 1.0x 1.4x 0.9x
Quick ratio 0.9x 0.6x –
Cash ratio 0.5x 0.6x –
Altman Z-score 4.41 2.30 –

Shareholder Returns

7 metrics
MetricAMZNBABAIBM
Dividend yield – 1.0% 2.7%
Net buyback yield – – –
Shareholder yield – 1.0% 2.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNBABAIBM
Forward P/E 20.8xFY2026 14.4xFY2026 19.3xFY2026
EPS, next fiscal year $12.23FY2026 $7.02FY2026 $13.14FY2026
EPS growth, next FY +70.6%FY2026 +80.9%FY2026 +13.4%FY2026
EPS growth, the year after -15.3% +22.8% -1.8%
Revenue, next fiscal year $774.81BFY2026 $174.00BFY2026 $66.37BFY2026
Revenue growth, next FY +8.1%FY2026 +17.3%FY2026 -1.7%FY2026
Revenue growth, the year after +27.9% +14.7% +15.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNBABAIBM
Held by institutions 67.0% 10.1% 65.1%
Institutions holding 6,144 1,218 3,635
Change in shares held, QoQ +4.8% -5.4% +3.5%
Institutions buying 3,244 555 1,975
Institutions selling 2,411 421 1,227
Buyers to sellers 1.35 1.32 1.61

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNBABAIBM
AMZN 1.00 0.30 0.10
BABA 0.30 1.00 0.04
IBM 0.10 0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, BABA and IBM?

Amazon Com (AMZN) is the largest by market capitalisation: Amazon Com (AMZN) $2.75T, Alibaba Group Holding (BABA) $234.53B, International Business Machines (IBM) $238.61B.

Which stock is cheaper, AMZN, BABA and IBM?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 20.7x, Alibaba Group Holding (BABA) 22.3x, International Business Machines (IBM) 21.3x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Amazon Com (AMZN) 20.8x, Alibaba Group Holding (BABA) 14.4x, International Business Machines (IBM) 19.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amazon Com (AMZN) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.8%, Alibaba Group Holding (BABA) +8.1%, International Business Machines (IBM) +6.8%.

Which company is more profitable?

Amazon Com (AMZN) has the highest net margin (Amazon Com (AMZN) 18.1%, Alibaba Group Holding (BABA) 7.0%). On return on invested capital, Amazon Com (AMZN) leads (Amazon Com (AMZN) 11.0%, Alibaba Group Holding (BABA) 2.4%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Amazon Com (AMZN) +11.1%, Alibaba Group Holding (BABA) -42.9%, International Business Machines (IBM) -19.0%. Over five years, International Business Machines (IBM) compounded fastest (Amazon Com (AMZN) +8.6%/yr, Alibaba Group Holding (BABA) -9.4%/yr, International Business Machines (IBM) +16.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

International Business Machines (IBM) has the highest dividend yield: Alibaba Group Holding (BABA) 1.04%, International Business Machines (IBM) 2.66%. Amazon Com (AMZN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Amazon Com (AMZN) has been the steadiest (Amazon Com (AMZN) 34.2%, Alibaba Group Holding (BABA) 40.3%, International Business Machines (IBM) 50.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, BABA and IBM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amazon Com (AMZN) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.