AMZN vs BABA vs IBM Stock Comparison

Amazon Com, Alibaba Group Holding and International Business Machines Prices as of Oct 29, 2026 Peers: Industry group
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AMZN Amazon Com Inc
$243.79 -1.2% 1M +5.9% 1Y
Market cap
$2.58T
P/E
19.2x
Revenue (TTM)
$764.24B
Div. yield
–
Online Retail Consumer Discretionary
5 wins
BABA Alibaba Group Holding Ltd
$99.51 -7.6% 1M -44.7% 1Y
Market cap
$227.02B
P/E
21.6x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win

Head to Head

8 decided of 12

Amazon Com leads on 5 of the 12 questions below (Amazon Com 5, International Business Machines 2, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAMZNBABAIBMLeader
Larger companyMarket capitalisation $2.58T $227.02B $242.18B AMZN
Cheaper on earningsLower P/E, profitable companies only 19.2x 21.6x 21.7x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.9x 14.2x 19.7x BABA
Faster revenue growthRevenue growth, trailing twelve months +15.4% +8.1% +6.8% AMZN
More profitableNet margin, trailing twelve months — 7.0% — –
Better return on capitalReturn on invested capital — 2.4% — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +5.9% -44.7% -16.2% AMZN
Better 5-year returnAnnualised price return, 5 years +7.7%/yr -9.6%/yr +16.7%/yr IBM
Less volatileAnnualised volatility, 1 year 34.5% 40.2% 50.7% AMZN
Higher overall scoreMean of the five percentile scores vs peers 54/100 46/100 55/100 IBM

Percentile Scorecard

AMZNBABAIBM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAMZNBABAIBM
Valuation 21 #82 of 104 67 #55 of 166 65 #14 of 38
Growth 98 #3 of 98 17 #127 of 153 29 #26 of 36
Profitability 43 #56 of 97 55 #70 of 153 88 #5 of 34
Financial Health – 59 #74 of 179 39 #23 of 37
Shareholder Returns – 30 #64 of 91 –
Overall 54 46 55
  • AMZN ranked among 115 companies in Retail
  • BABA ranked among 185 companies in Internet Platforms
  • IBM ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAMZNBABAIBMSPY
1 month -1.2%-7.6%+17.4% +0.7%
3 months +3.5%-14.4%+16.5% +3.7%
6 months -8.0%-24.5%+11.8% +7.1%
Year to date +5.6%-32.1%-12.8% +12.8%
1 year +5.9%-44.7%-16.2% +11.9%
3 years +83.7%+19.7%+81.0% +85.2%
3 years, per year +22.5%+6.2%+21.9% +22.8%
5 years +44.6%-39.7%+115.9% +67.6%
5 years, per year +7.7%-9.6%+16.7% +10.9%
10 years +528.1%-2.4%+77.0% +262.0%
10 years, per year +20.2%-0.2%+5.9% +13.7%

Risk

MeasureAMZNBABAIBMSPY
Volatility, 1Y 34.5%40.2%50.7% 12.7%
Downside volatility, 1Y 30.6%35.9%59.9% 12.6%
Beta vs S&P 500, 1Y 1.471.120.82 1.00
Return / volatility, 1Y 0.17-1.11-0.32 0.94
Max drawdown, 5Y -55.7%-62.9%-37.4% -25.4%
From 52-week high -14.2%-44.7%-21.6% -1.2%
52-week high $284.02$179.97$329.23 $779.14
52-week low $198.79$94.81$205.96 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAMZNBABAIBM
P/E now vs peer median 19.5xmedian 17.0x 21.9xmedian 16.7x 21.8xmedian 27.6x
P/S now vs peer median 3.4xmedian 0.5x 1.5xmedian 1.4x 3.5xmedian 4.6x
EV/EBITDA now vs peer median —median 9.2x —median 12.7x —median 25.6x
P/FCF now vs peer median -101.4xmedian 15.6x 7.0xmedian 10.5x 15.0xmedian 15.4x
P/B now vs peer median 4.3xmedian 1.7x 1.4xmedian 1.7x 6.7xmedian 4.1x
PEG now vs peer median 0.25median 0.77 -15.23median 0.39 1.35median 0.80

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAMZNBABAIBM
Revenue $764.24B $150.46B $69.87B
Gross profit – $57.45B $40.50B
Operating income $96.81B $4.39B –
Net income $134.77B $10.08B $11.17B
Free cash flow – $33.19B –
R&D – $10.68B –
EPS (diluted) $12.36 $4.38 $11.72
Cash & equivalents $55.78B $21.06B $9.23B
Total debt – $83.76B –
Shares (diluted) 10.90B 2.40B 953.30M
Enterprise value $2.58T $40.65B $242.18B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAMZNBABAIBM
P/E 19.5x 21.9x 21.8x
P/FCF -101.4x 7.0x 15.0x
P/Operating cash flow 17.6x 20.4x 15.4x
P/S 3.4x 1.5x 3.5x
P/B 4.3x 1.4x 6.7x
P/Tangible book 4.3x 1.4x 10.8x
EV/EBITDA – – –
EV/EBIT – 47.6x –
EV/Revenue 3.4x 1.4x 3.5x
EV/FCF – 6.3x –
EV/Operating cash flow 17.6x 18.5x 15.4x
PEG (3Y EPS CAGR) 0.25 -15.23 1.35

Growth

14 metrics
MetricAMZNBABAIBM
Revenue growth (1Y) 15.4% 8.1% 6.8%
Revenue CAGR (3Y) 12.8% 5.6% 4.5%
Gross profit growth (1Y) – 0.2% 7.1%
Gross profit CAGR (3Y) – 6.5% 6.4%
Operating income growth (1Y) 33.7% -77.5% –
Operating income CAGR (3Y) 54.7% -35.9% –
Net income growth (1Y) 87.7% -50.0% 41.3%
Net income CAGR (3Y) 81.1% -3.6% 17.3%
EPS growth (1Y) 86.7% -47.9% 40.6%
EPS CAGR (3Y) 79.2% -1.4% 16.1%
Operating cash flow growth (1Y) 34.5% -45.8% 17.4%
Operating cash flow CAGR (3Y) 40.5% -27.8% 5.6%
Free cash flow growth (1Y) – -8.5% –
Free cash flow CAGR (3Y) – -0.6% –

Profitability

14 metrics
MetricAMZNBABAIBM
Gross margin – 38.2% –
EBITDA margin – – –
Operating margin – 2.9% –
Pretax margin – 9.7% –
Net margin – 7.0% –
FCF margin – 22.1% –
Operating cash flow margin 19.5% 7.5% 22.7%
Return on equity 23.1% 6.2% 31.6%
Return on assets 11.5% 3.6% 7.3%
Return on invested capital – 2.4% –
Return on capital employed – 2.1% –
Asset turnover 0.7x 0.5x 0.5x
Cash conversion (OCF / net income) 1.1x 1.1x 1.4x
Stock comp / revenue 2.7% 1.1% 2.8%

Financial Health

11 metrics
MetricAMZNBABAIBM
Debt / assets – 7.5% –
Debt / equity – 0.1x –
Net debt / EBITDA – – –
Debt / FCF – 0.6x –
Liabilities / assets – 43.6% 76.6%
Equity / assets 49.3% 56.4% 23.4%
Interest coverage – 3.2x –
Current ratio 1.0x 1.4x 0.9x
Quick ratio – 0.6x –
Cash ratio – 0.6x –
Altman Z-score – 2.29 –

Shareholder Returns

7 metrics
MetricAMZNBABAIBM
Dividend yield – 1.1% 2.6%
Net buyback yield – – –
Shareholder yield – 1.1% 2.6%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAMZNBABAIBM
Forward P/E 19.9xFY2026 14.2xFY2026 19.7xFY2026
EPS, next fiscal year $12.23FY2026 $7.02FY2026 $13.14FY2026
EPS growth, next FY +70.6%FY2026 +80.9%FY2026 +13.4%FY2026
EPS growth, the year after -15.3% +22.8% -1.8%
Revenue, next fiscal year $774.81BFY2026 $174.00BFY2026 $66.37BFY2026
Revenue growth, next FY +8.1%FY2026 +17.3%FY2026 -1.7%FY2026
Revenue growth, the year after +27.9% +14.7% +15.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAMZNBABAIBM
Held by institutions 67.0% 10.1% 65.1%
Institutions holding 6,145 1,219 3,636
Change in shares held, QoQ +4.8% -5.4% +3.5%
Institutions buying 3,244 556 1,976
Institutions selling 2,412 421 1,227
Buyers to sellers 1.34 1.32 1.61

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AMZNBABAIBM
AMZN 1.00 0.32 0.10
BABA 0.32 1.00 0.04
IBM 0.10 0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AMZN, BABA and IBM?

Amazon Com (AMZN) is the largest by market capitalisation: Amazon Com (AMZN) $2.58T, Alibaba Group Holding (BABA) $227.02B, International Business Machines (IBM) $242.18B.

Which stock is cheaper, AMZN, BABA and IBM?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Amazon Com (AMZN) 19.2x, Alibaba Group Holding (BABA) 21.6x, International Business Machines (IBM) 21.7x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Amazon Com (AMZN) 19.9x, Alibaba Group Holding (BABA) 14.2x, International Business Machines (IBM) 19.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amazon Com (AMZN) grew revenue fastest over the trailing twelve months: Amazon Com (AMZN) +15.4%, Alibaba Group Holding (BABA) +8.1%, International Business Machines (IBM) +6.8%.

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Amazon Com (AMZN) +5.9%, Alibaba Group Holding (BABA) -44.7%, International Business Machines (IBM) -16.2%. Over five years, International Business Machines (IBM) compounded fastest (Amazon Com (AMZN) +7.7%/yr, Alibaba Group Holding (BABA) -9.6%/yr, International Business Machines (IBM) +16.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Amazon Com (AMZN) has been the steadiest (Amazon Com (AMZN) 34.5%, Alibaba Group Holding (BABA) 40.2%, International Business Machines (IBM) 50.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AMZN, BABA and IBM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amazon Com (AMZN) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.