Zedge, Inc. (NYSE: ZDGE)

Zedge builds digital marketplaces and friendly competitive games around content that people use to express themselves.

The company’s offerings include the Zedge App for wallpapers ringtones and notification sounds, the pAInt generative AI tool, the GuruShots photo competition platform, the Emojipedia reference site and the DataSeeds business to business image data service.

Zedge generates revenue primarily from advertising shown in its apps, from the sale of virtual currency known as Zedge Credits which users spend to unlock premium content, and from subscription fees for its ad free Zedge+ service.

As of July 31 2025 the Zedge App had approximately 23.3 million monthly active users and about 984 thousand active subscribers.

Additional revenue comes from in app purchases in GuruShots where players buy virtual currency to enter contests or gain advantages.

DataSeeds contributes income by licensing curated image datasets that contain over 30 million high quality photos for AI training ecommerce and stock photo uses to enterprise customers.

Emojipedia earns advertising revenue from its high traffic reference site which recorded about 48.4 million monthly page views and roughly 8.9 million monthly active users as of the same date.

The company operates through the following segments:

Zedge holds a leading position in the mobile personalization space supported by one of the largest global user bases for wallpaper and ringtones apps.

Its competitive advantages include a diversified content library a proprietary recommendation engine strong brand recognition from Zedge GuruShots and Emojipedia and expertise in combining game mechanics with real world activities such as photography.

The company also benefits from high quality apps reflected in more than 16 million Google Play reviews giving the Zedge App a 4.7 star rating out of five and a 4.4 star rating for GuruShots in the App Store.

While it faces competition from other wallpaper ringtone meme platforms broader gaming networks and advertising platforms Zedge’s integrated marketplace and creator focused model differentiate it from single product rivals.

Zedge serves a varied audience that includes individual consumers who personalize their mobile devices amateur and professional photographers who take part in GuruShots competitions emoji enthusiasts and researchers who rely on Emojipedia for reference and enterprise customers that license data through DataSeeds.

The Zedge App user base is geographically split with approximately 23.3% located in well developed markets and 76.7% in emerging markets.

The app is available in 14 languages on Android and Emojipedia is offered in 19 languages supporting a global creator and user community.

The company does not disclose specific corporate customer names in the filing.