Ziff Davis, Inc. (NASDAQ: ZD)

Ziff Davis, Inc. operates as a vertically focused digital media and internet company, with a portfolio spanning technology, shopping, gaming, entertainment, health and wellness, connectivity, cybersecurity, and marketing technology. The company's digital media businesses specialize in publishing and producing trusted editorial content and tools for users seeking information and advice across various markets. Additionally, Ziff Davis develops actionable broadband network intelligence and insights through data collection and analysis, and provides cloud-based subscription and licensed services, including cybersecurity, privacy, and digital marketing tools.

Ziff Davis generates revenue through a combination of advertising and performance marketing, subscription and licensing, and other services. The company sells online display and video advertising on its owned-and-operated websites and applications, as well as on third-party sites. It also generates leads for advertisers and earns commissions through click-throughs to online merchants. Subscription and licensing revenues come from cloud-based services, including fixed and variable usage revenues. Other revenues include hardware sales, online course revenues, game publishing revenues, and a customer acquisition platform for subscription services companies.

• Technology & Shopping: This segment includes online publishers and tools tailored to consumers, professionals, and organizations seeking technological expertise. Key brands include CNET, PCMag, Mashable, Lifehacker, Spiceworks, and ZDNET. CNET provides expert information on consumer technologies, while PCMag delivers lab-based, independent reviews of the latest products and services. Mashable covers technology and culture, Lifehacker offers tech help and life advice, Spiceworks provides digital content for IT product buyers, and ZDNET caters to professionals with insights on innovations and trends. The shopping platform influences customer purchase decisions through authoritative content and discount opportunities, with flagship brands like RetailMeNot, VoucherCodes, Offers.com, BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, DealsofAmerica.com, and TDS Gift Cards.

• Gaming & Entertainment: This platform offers authoritative and engaging content covering video games, movies, anime, television, comics, technology, and more. Key brands include IGN Entertainment, which operates multiple digital properties reaching over 440 million monthly users, and Humble Bundle, a digital subscription and storefront offering video games, ebooks, and software.

• Health & Wellness: Operated under the Everyday Health Group, this segment includes consumer-focused health and wellness properties providing digital content and tools for managing various health needs. Key brands include Everyday Health, DailyOM, Lose It!, Migraine Again, theSkimm, MedPage Today, PRIME Education, Health eCareers, BabyCenter, Emma’s Diary, What to Expect, and Mom Media. These brands cater to health and wellness consumers, professionals, and pregnancy and parenting audiences.

• Connectivity: This platform operates under the Ookla brand and includes data and services businesses that provide insights into internet connectivity and network performance. Key brands include Speedtest, Ekahau, Downdetector, and RootMetrics, which offer testing applications, analysis, and insights for fixed broadband, mobile networks, and Wi-Fi.

• Cybersecurity & Martech: This business provides cloud-based offerings to consumers and businesses for communication, messaging, security, privacy, customer marketing, and other needs. Key brands include VIPRE Security Group, offering endpoint and email security, security awareness training, secure backup and file sharing, and virtual private network solutions, and MOZ Group, providing email marketing and delivery solutions, search engine optimization tools, and voice and text communication services.

Ziff Davis competes in a highly competitive landscape, facing significant competition in the Technology & Shopping, Gaming & Entertainment, and Health & Wellness spaces from diversified internet and digital media companies like IAC, Future PLC, Red Ventures, Penske Media, Integrated Media, and Internet Brands, as well as vertical-specific digital media companies like RVO Health, TechTarget, Vox Media, Centerfield, Doximity, and Fandom. In the Connectivity space, the company competes with Opensignal, Accenture, NetAlly, and IBWave. The Cybersecurity & Martech business faces competition from email marketing solution providers, marketing automation services, cybersecurity software and service vendors, and virtual private network providers, including Palo Alto Networks, CrowdStrike, Proofpoint, Gen Digital Inc., Kape Technologies, KnowBe4, Malwarebytes, SEMRush, MailChimp, Campaign Monitor, Constant Contact, and Dialpad. Ziff Davis believes its competitive advantages include the reputation of its brands as trusted sources of premium and exclusive content, its ability to attract consumers and professionals to its digital properties, the reach and effectiveness of its customer messaging and marketing services, and its expertise in multiple methods of monetization.

The company's customer base is diverse, catering to consumers, professionals, advertisers, businesses of all sizes, and enterprises. Specific customers are not mentioned in the filing, but the general customer base includes individuals seeking information and advice on technology, shopping, gaming, entertainment, health and wellness, and businesses relying on broadband networks and cybersecurity solutions.