Ava was Zebra Technologies’s largest segment in fiscal 2025, bringing in $2.26B of $4.42B (51%).
| Segment | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Evm | $3.19B | — | — | — | ||||||||||
| Ava | — | $2.14B | $2.10B | $2.26B | ||||||||||
| Cf | — | $1.52B | $1.92B | $2.16B | ||||||||||
| Ait | $1.73B | — | — | — | ||||||||||
| Europe, Middle East &Amp; Africa | — | — | — | — | ||||||||||
| United Kingdom | — | — | — | — | ||||||||||
| United States | — | — | — | — | ||||||||||
| Enterprise Solutions | — | — | — | — | ||||||||||
| Asia | — | — | — | — | ||||||||||
| Singapore | — | — | — | — | ||||||||||
| Latin America | — | — | — | — | ||||||||||
| Other | — | — | — | — | ||||||||||
| Corporate, Eliminations | — | — | — | — | ||||||||||
| Total | $4.92B | $3.67B | $4.02B | $4.42B |
Zebra Technologies brought in $4.42B from its two segments in fiscal 2025, the year ended December 31, 2025. That is less than the $5.45B it reports by geography, so these segments do not cover all of its revenue. Ava was the largest at $2.26B (51.2%), ahead of Cf at $2.16B (48.8%).
Compared with fiscal 2024, Cf grew 12.5% to $2.16B and Ava grew 7.7% to $2.26B.
Zebra Technologies began breaking out Ava in fiscal 2023 and Cf in fiscal 2023. Zebra Technologies stopped reporting Evm ($3.19B in fiscal 2022) and Ait ($1.73B in fiscal 2022) as separate segments.
Other was Zebra Technologies’s largest region in fiscal 2025, bringing in $1.89B of $5.45B (35%).
| Geography | FY 2009 | FY 2010 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | — | — | — | — | |||||||
| Other | $1.99B | $1.63B | $1.75B | $1.89B | |||||||
| Emea | $1.92B | $1.43B | $1.64B | $1.72B | |||||||
| Germany | $949.00M | $682.00M | $797.00M | $864.00M | |||||||
| Asia-Pacific | $609.00M | $513.00M | $526.00M | $613.00M | |||||||
| Asia | — | — | — | — | |||||||
| United States | — | — | — | — | |||||||
| United Kingdom | — | — | — | — | |||||||
| Europe, Middle East &Amp; Africa | — | — | — | — | |||||||
| Latin America | $333.00M | $285.00M | $328.00M | $364.00M | |||||||
| Singapore | — | — | — | — | |||||||
| Total | $5.80B | $4.54B | $5.04B | $5.45B |
Zebra Technologies brought in $5.45B from its five regions in fiscal 2025, the year ended December 31, 2025. That was up 8.2% from $5.04B in fiscal 2024. Other was the largest at $1.89B (34.6%), ahead of Emea at $1.72B (31.6%) and Germany at $864.00M (15.8%). The other two regions brought in $977.00M combined.
Compared with fiscal 2024, Asia-Pacific grew fastest, up 16.5% to $613.00M. Every region above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these regions fell from $5.80B to $5.45B, a compound annual decline of 2.0%. Other's share held steady at about 34.6%.
Tangible Products was Zebra Technologies’s largest product and service line in fiscal 2025, bringing in $2.26B of $3.07B (74%).
| Product and Service | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Products | $3.19B | $2.14B | $2.10B | $2.26B | |||||||||||
| Hardware | — | — | — | — | |||||||||||
| Services & Software | $757.00M | $758.00M | $798.00M | $804.00M | |||||||||||
| Service & Software | — | — | — | — | |||||||||||
| Supplies | — | — | — | — | |||||||||||
| Shipping & Handling | — | — | — | — | |||||||||||
| Total | $3.94B | $2.90B | $2.90B | $3.07B |
Zebra Technologies brought in $3.07B from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That is less than the $5.45B it reports by geography, so these lines do not cover all of its revenue. Tangible Products was the largest at $2.26B (73.8%), ahead of Services & Software at $804.00M (26.2%).
Compared with fiscal 2024, Tangible Products grew 7.7% to $2.26B and Services & Software grew 0.8% to $804.00M.
Zebra Technologies (ZBRA) reports its revenue by segment, by geography and by product and service. In fiscal 2025, Ava was its largest segment, bringing in $2.26B (51.2% of the total), followed by Cf at $2.16B (48.8%).
Ava was Zebra Technologies' largest segment in fiscal 2025, bringing in $2.26B, or 51.2% of the $4.42B total across its two segments.
Other was Zebra Technologies' largest region in fiscal 2025, bringing in $1.89B, or 34.6% of the $5.45B total across its five regions.
Tangible Products was Zebra Technologies' largest product and service line in fiscal 2025, bringing in $2.26B, or 73.8% of the $3.07B total across its two product and service lines.
Cf grew faster than Ava in fiscal 2025, up 12.5% from $1.92B to $2.16B. Ava grew 7.7% to $2.26B.
Every figure comes from Zebra Technologies' annual financial filings, as reported. Each line keeps the name Zebra Technologies gives it, and years follow its fiscal calendar.
Zebra Technologies' revenue by segment goes back to fiscal 2012, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.