As of September 05, 2026, the three largest insider holders of ZBRA are Anders Gustafsson (Executive Chair, 228.44K shares), Bill Burns (Chief Executive Officer, 67.78K shares), Joachim Heel (Chief Revenue Officer, 36.33K shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Anders Gustafsson | Executive Chair | 228,443 | 0 | 228,443 | 42.2% | 21 May, 2026 |
| 2 | Bill Burns | Chief Executive Officer | 67,782 | 0 | 67,782 | 12.5% | 05 May, 2026 |
| 3 | Joachim Heel | Chief Revenue Officer | 36,327 | 0 | 36,327 | 6.7% | 08 May, 2023 |
| 4 | Nathan Andrew Winters | Chief Financial Officer | 26,480 | 0 | 26,480 | 4.9% | 05 Mar, 2026 |
| 5 | Cristen L Kogl | Chief Legal Officer | 21,795 | 0 | 21,795 | 4.0% | 05 May, 2026 |
| 6 | Richard L Keyser | Director | 18,980 | 0 | 18,980 | 3.5% | 07 Aug, 2023 |
| 7 | Ross W Manire | Director | 16,759 | 0 | 16,759 | 3.1% | 21 May, 2026 |
| 8 | Frank Blaise Modruson | Director | 16,311 | 0 | 16,311 | 3.0% | 21 May, 2026 |
| 9 | Joseph Ramsey White | Chief Product Solutions | 12,142 | 0 | 12,142 | 2.2% | 06 May, 2025 |
| 10 | Michael A Smith | Director | 11,646 | 0 | 11,646 | 2.2% | 21 May, 2026 |
| 11 | Jeffrey F Schmitz | Chief People Officer | 11,056 | 0 | 11,056 | 2.0% | 19 Dec, 2025 |
| 12 | Richard Edward Hudson | Chief Revenue Officer | 10,783 | 0 | 10,783 | 2.0% | 05 May, 2026 |
| 13 | Robert John Jr Armstrong | Chief Marketing Officer | 7,973 | 0 | 7,973 | 1.5% | 18 Mar, 2026 |
| 14 | Colleen M O'Sullivan | Chief Accounting Officer | 7,921 | 0 | 7,921 | 1.5% | 05 Mar, 2026 |
| 15 | Janice M Roberts | Director | 7,134 | 0 | 7,134 | 1.3% | 21 May, 2026 |
| 16 | Tamara Dionne Froese | Chief Supply Chain Officer | 6,587 | 0 | 6,587 | 1.2% | 05 May, 2026 |
| 17 | Chirantan Jitendra Desai | Director | 5,985 | 0 | 5,985 | 1.1% | 16 May, 2022 |
| 18 | Michael Cho | Chief Strategy Officer | 5,170 | 0 | 5,170 | 1.0% | 11 Aug, 2026 |
| 19 | Nelda J Connors | Director | 4,128 | 0 | 4,128 | 0.8% | 21 May, 2026 |
| 20 | Satish Dhanasekaran | Director | 4,056 | 0 | 4,056 | 0.8% | 16 Mar, 2026 |
| 21 | Linda Connly | Director | 3,708 | 0 | 3,708 | 0.7% | 11 Aug, 2026 |
| 22 | Loizides Melissa Luff | Chief People Officer | 3,656 | 0 | 3,656 | 0.7% | 05 Aug, 2026 |
| 23 | Kenneth Bradley Miller | Director | 2,482 | 0 | 2,482 | 0.5% | 21 May, 2026 |
| 24 | Stephen Edgar Williams | Chief Global Ops Services | 1,976 | 0 | 1,976 | 0.4% | 08 Aug, 2022 |
| 25 | Mary T Mcdowell | Director | 1,520 | 0 | 1,520 | 0.3% | 21 May, 2026 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 07 Aug, 2026 | Michael Cho | Chief Strategy Officer | Disposed S | 3,500 | $375.20 | $1.31Mn | 5,170 | Direct |
| 10 Aug, 2026 | Linda Connly | Director | Disposed S | 500 | $377.68 | $188.84K | 3,708 | Direct |
| 03 Aug, 2026 | Loizides Melissa Luff | Chief People Officer | Disposed F | 46 | $291.64 | $13.42K | 3,656 | Direct |
| 26 May, 2026 | Loizides Melissa Luff | Chief People Officer | Disposed S | 500 | $253.95 | $126.98K | 3,702 | Direct |
| 19 May, 2026 | Ross W Manire | Director | Acquired A | 951 | $247.15 | $235.04K | 16,759 | Direct |
| 19 May, 2026 | Kenneth Bradley Miller | Director | Acquired A | 951 | $247.15 | $235.04K | 2,482 | Direct |
| 19 May, 2026 | Anders Gustafsson | Director | Acquired A | 951 | $247.15 | $235.04K | 228,443 | Direct |
| 19 May, 2026 | Janice M Roberts | Director | Acquired A | 951 | $247.15 | $235.04K | 7,134 | Direct |
| 19 May, 2026 | Frank Blaise Modruson | Director | Acquired A | 951 | $247.15 | $235.04K | 16,311 | Direct |
| 19 May, 2026 | Nelda J Connors | Director | Acquired A | 951 | $247.15 | $235.04K | 4,128 | Direct |
| 19 May, 2026 | Mary T Mcdowell | Director | Acquired A | 951 | $247.15 | $235.04K | 1,520 | Direct |
| 19 May, 2026 | Linda Connly | Director | Acquired A | 951 | $247.15 | $235.04K | 4,208 | Direct |
| 19 May, 2026 | Michael A Smith | Director | Acquired A | 951 | $247.15 | $235.04K | 11,646 | Direct |
| 14 May, 2026 | Janice M Roberts | Director | Disposed S | 3,000 | $249.54 | $748.62K | 6,183 | Direct |
| 02 May, 2026 | Michael Cho | Chief Strategy Officer | Disposed F | 162 | $227.08 | $36.79K | 9,474 | Direct |
| 02 May, 2026 | Tamara Dionne Froese | Chief Supply Chain Officer | Disposed F | 139 | $227.08 | $31.56K | 7,102 | Direct |
| 02 May, 2026 | Cristen L Kogl | Chief Legal Officer | Disposed F | 391 | $227.08 | $88.79K | 23,296 | Direct |
| 02 May, 2026 | Loizides Melissa Luff | Chief People Officer | Disposed F | 42 | $227.08 | $9.54K | 4,329 | Direct |
| 02 May, 2026 | Bill Burns | Chief Executive Officer | Disposed F | 2,005 | $227.08 | $455.30K | 73,967 | Direct |
| 04 May, 2026 | Richard Edward Hudson | Chief Revenue Officer | Disposed F | 257 | $223.73 | $57.50K | 10,783 | Direct |