Residential was Zillow’s largest product and service line in fiscal 2025, bringing in $1.70B of $2.58B (66%).
| Product and Service | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Residential | $1.52B | $1.45B | $1.59B | $1.70B | ||||||
| Premier Agent | — | — | — | — | ||||||
| Imt | — | — | — | — | ||||||
| Zillow Offers | — | — | — | — | ||||||
| Rentals | $274.00M | $357.00M | $453.00M | $630.00M | ||||||
| Mortgages | $119.00M | $96.00M | $145.00M | $199.00M | ||||||
| Other | $43.00M | $40.00M | $44.00M | $50.00M | ||||||
| Total | $1.96B | $1.95B | $2.24B | $2.58B |
Zillow brought in $2.58B from its four product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 15.5% from $2.24B in fiscal 2024. Residential was the largest at $1.70B (66.0%), ahead of Rentals at $630.00M (24.4%) and Mortgages at $199.00M (7.7%). The remaining line, Other, brought in $50.00M.
Compared with fiscal 2024, Rentals grew fastest, up 39.1% to $630.00M. Every line above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these lines grew from $1.96B to $2.58B, a compound annual growth rate of 9.7%. Residential's share of the total fell from 77.7% to 66.0%.
Zillow (Z) reports its revenue by product and service. In fiscal 2025, Residential was its largest product and service line, bringing in $1.70B (66.0% of the total), followed by Rentals at $630.00M (24.4%).
Residential was Zillow's largest product and service line in fiscal 2025, bringing in $1.70B, or 66.0% of the $2.58B total across its four product and service lines.
Among Zillow's product and service lines that make up at least 2% of revenue, Rentals grew fastest in fiscal 2025, up 39.1% from $453.00M to $630.00M.
Every figure comes from Zillow's annual financial filings, as reported. Each line keeps the name Zillow gives it, and years follow its fiscal calendar.
Zillow's revenue by product and service goes back to fiscal 2016, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.