Zillow Z Insider Ownership

NASDAQ Z

$32.62 -0.36 (-1.09%)

At close: Oct 26, 2026 · 4:00 PM EDT

Insider Holdings by Owner

7.59Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

9.19%

▲+0.029% pp QoQ

Shares Held by Insiders

20.94Mn

filed for Sep 2026

▲+0.31% QoQ

Shares Outstanding

227.90Mn

227,896,000 shares

Direct Holdings

7.19Mn

Indirect: 13.74Mn

Net Open-Market Trades

-38.54K

net sold · -$1.32Mn in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Open-Market Insider Trades

Bought Sold

Latest quarter —

Net over range —

Net-buying quarters —

Insider Ownership Summary

Updated Oct 5, 2026

Over the trailing 12 months, Zillow insiders sold $14.62 million worth of shares (299.99K shares) in open-market trades, with no open-market purchases.

Zillow's open-market sales in the past 12 months came from 12 insiders; no insider bought.
Lloyd D. Frink (Co-& Executive Chairman & President) led open-market sales of Zillow stock over the past 12 months with $3.24 million (67.44K shares), most recently on February 20, 2026.
Zillow's latest insider trade on the open market was a sale of 1.19K shares for $42,388 by Thielke Claire Cormier (Director) on September 3, 2026.
Apart from open-market trades, Zillow insiders received 246.7K shares in stock awards and acquired 435.06K shares through option exercises and conversions in the past 12 months.
Per Business Quant data, Zillow insiders hold 20.94Mn shares in total based on their latest Form 4 filings, up 0.31% from 20.87Mn shares at the end of Q2 2026 and up 2.00% from 20.53Mn shares at the end of Q3 2025.
Of the 20.94Mn shares held by Zillow insiders, 7.19Mn shares (34.36%) are held directly and 13.74Mn shares (65.64%) indirectly, through trusts, partnerships, family members and other entities.
Per Business Quant, 20 insiders of Zillow hold shares, counting officers, directors and 10% owners who have filed a Form 4 in the past two years.
Zillow's largest insider holders by reported holdings are Jay C. Hoag (Director, 8.63Mn shares), Richard N. Barton (Co-Executive Chairman, 6.65Mn shares) and Lloyd D. Frink (Co-& Executive Chairman & President, 3.65Mn shares).
Of the shares held by Zillow insiders, 41.23% belong to Jay C. Hoag.
In the last 12 months, 67 Form 4 filings with transactions in Zillow stock came from 20 insiders.
The insider data for Zillow reflects Form 4 filings through September 21, 2026.

Form 4 Holdings

Insiders Holding Z

Insiders 24

Shares held 7.59Mn

Of outstanding 3.33%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Richard N Barton	Co Executive Chairman	2,991,761	0	2,991,761	39.4%	20 Mar, 2026
2	Lloyd D Frink	Co Exec. Chairman President	2,250,502	0	2,250,502	29.6%	23 Feb, 2026
3	Gregory B Maffei	Director	954,268	0	954,268	12.6%	03 Mar, 2026
4	Allen Parker	Chief Financial Officer	235,047	0	235,047	3.1%	19 May, 2023
5	Errol G Samuelson	Chief Industry Dev. Officer	153,624	0	153,624	2.0%	17 Aug, 2026
6	Jeremy Wacksman	Chief Executive Officer	139,042	0	139,042	1.8%	17 Aug, 2026
7	David A. Beitel	Chief Technology Officer	133,105	0	133,105	1.8%	17 Aug, 2026
8	Jun Choo	Chief Operating Officer	107,699	0	107,699	1.4%	15 May, 2026
9	Cassandra Knight	Chief Legal And Policy Officer	70,852	0	70,852	0.9%	21 Aug, 2026
10	Bradley D. Owens	General Counsel	65,245	0	65,245	0.9%	15 May, 2026
11	Jeremy Hofmann	Coo Cfo	59,144	0	59,144	0.8%	17 Aug, 2026
12	Jennifer Rock	Chief Accounting Officer	58,752	0	58,752	0.8%	17 Aug, 2026
13	Arik Prawer	President, Homes	51,027	0	51,027	0.7%	23 Feb, 2022
14	Stanley B Humphries	Chief Investment Officer	49,863	0	49,863	0.7%	17 Feb, 2022
15	Aimee Johnson	Chief Marketing Officer	45,772	0	45,772	0.6%	17 Feb, 2022
16	Dan Spaulding	Chief People Officer	44,561	0	44,561	0.6%	17 Aug, 2026
17	Gordon Sheridan Stephenson	Director	44,435	0	44,435	0.6%	12 Aug, 2025
18	Erik C Blachford	Director	34,160	0	34,160	0.4%	04 Sep, 2026
19	Rikki Tremblay	Vp, Principal Acctg. Officer	32,949	0	32,949	0.4%	21 Sep, 2026
20	Jay C Hoag	Director	32,560	0	32,560	0.4%	18 Feb, 2026
21	Susan Daimler	President Of Zillow	18,770	11,586	30,356	0.4%	15 Nov, 2024
22	Amy Bohutinsky	Chief Operating Officer	5,652	0	5,652	0.1%	19 Sep, 2024
23	Thielke Claire Cormier	Director	2,375	0	2,375	0.0%	04 Sep, 2026
24	April Underwood	Director	483	0	483	0.0%	10 Sep, 2025

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

3,536 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
18 Sep, 2026	Rikki Tremblay	Vp, Principal Acctg. Officer	Acquired A	14,518	$0.00	$0	32,949	Direct
03 Sep, 2026	Erik C Blachford	Director	Disposed S	792	$35.71	$28.28K	34,160	Direct
03 Sep, 2026	Thielke Claire Cormier	Director	Disposed S	1,187	$35.71	$42.39K	2,375	Direct
20 Aug, 2026	Cassandra Knight	Chief Legal And Policy Officer	Acquired A	70,852	$0.00	$0	70,852	Direct
20 Aug, 2026	Cassandra Knight	Chief Legal And Policy Officer	Acquired A	212,553	$0.00	$0	212,553	Direct
13 Aug, 2026	David A. Beitel	Chief Technology Officer	Disposed S	1,798	$34.24	$61.57K	133,013	Direct
13 Aug, 2026	Jennifer Rock	Chief Accounting Officer	Disposed S	990	$34.24	$33.90K	58,752	Direct
13 Aug, 2026	Jeremy Wacksman	Chief Executive Officer	Disposed S	5,786	$34.24	$198.13K	147,913	Direct
13 Aug, 2026	Errol G Samuelson	Chief Industry Dev. Officer	Disposed S	3,154	$34.24	$108.00K	130,885	Direct
13 Aug, 2026	Dan Spaulding	Chief People Officer	Disposed S	1,966	$34.24	$67.32K	47,730	Direct
13 Aug, 2026	Jeremy Hofmann	Coo Cfo	Disposed S	3,510	$34.24	$120.19K	64,805	Direct
17 Aug, 2026	Jeremy Hofmann	Coo Cfo	Disposed S	5,661	$34.18	$193.48K	59,144	Direct
14 Aug, 2026	Dan Spaulding	Chief People Officer	Disposed S	3,169	$35.37	$112.08K	44,561	Direct
17 Aug, 2026	Jeremy Wacksman	Chief Executive Officer	Disposed S	9,339	$34.18	$319.18K	138,574	Direct
11 Aug, 2026	Thielke Claire Cormier	Director	Disposed S	1,187	$33.09	$39.28K	3,562	Direct
08 Jun, 2026	Erik C Blachford	Director	Disposed S	791	$34.80	$27.53K	34,952	Direct
22 May, 2026	Jeremy Wacksman	Chief Executive Officer	Disposed S	9,072	$36.54	$331.49K	153,699	Direct
14 May, 2026	Dan Spaulding	Chief People Officer	Disposed S	1,906	$37.86	$72.16K	52,924	Direct
14 May, 2026	Jeremy Hofmann	Chief Financial Officer	Disposed S	3,371	$37.86	$127.64K	74,116	Direct
14 May, 2026	Jeremy Hofmann	Chief Financial Officer	Disposed S	300	$38.72	$11.62K	73,816	Direct

Showing 1 to 20 of 3,536 transactions