Franchise Revenue was Xponential Fitness’s largest product and service line in fiscal 2025, bringing in $192.64M of $314.88M (61%).
| Product and Service | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Franchise Revenue | $115.03M | $143.25M | $174.52M | $192.64M | |||
| Equipment Revenue | $43.46M | $56.45M | $54.20M | $35.02M | |||
| Other Service Revenue | $38.35M | $57.67M | $30.46M | $26.84M | |||
| Merchandise Revenue | $25.98M | $33.28M | $27.17M | $23.91M | |||
| Franchise Marketing Fund Revenue | $20.38M | $27.29M | $33.99M | $36.47M | |||
| Total | $243.20M | $317.94M | $320.35M | $314.88M |
Xponential Fitness brought in $314.88M from its five product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 1.7% from $320.35M in fiscal 2024. Franchise Revenue was the largest at $192.64M (61.2%), ahead of Franchise Marketing Fund Revenue at $36.47M (11.6%) and Equipment Revenue at $35.02M (11.1%). The other two lines brought in $50.75M combined.
Compared with fiscal 2024, Franchise Revenue grew fastest, up 10.4% to $192.64M, while Equipment Revenue fell the most, down 35.4% to $35.02M. From fiscal 2022 to 2025, combined revenue from these lines grew from $243.20M to $314.88M, a compound annual growth rate of 9.0%. Franchise Revenue's share of the total rose from 47.3% to 61.2%.
As Previously Reported was Xponential Fitness’s largest revenue line in fiscal 2022, bringing in $244.95M of $243.20M (101%).
| Revision of Prior Period | FY 2022 |
|---|---|
| As Previously Reported | $244.95M |
| Adjustments | -$1.76M |
| Total | $243.20M |
Xponential Fitness brought in $243.20M from its two revenue lines in fiscal 2022, the year ended December 31, 2022. As Previously Reported was the largest at $244.95M (100.7%).
The total is net of Adjustments, which took $1.76M off revenue in fiscal 2022.
Xponential Fitness (XPOF) reports its revenue by product and service and by revision of prior period. In fiscal 2025, Franchise Revenue was its largest product and service line, bringing in $192.64M (61.2% of the total), followed by Franchise Marketing Fund Revenue at $36.47M (11.6%).
Franchise Revenue was Xponential Fitness' largest product and service line in fiscal 2025, bringing in $192.64M, or 61.2% of the $314.88M total across its five product and service lines.
As Previously Reported was Xponential Fitness' largest revenue line in fiscal 2022, bringing in $244.95M, or 100.7% of the $243.20M total across its two revenue lines.
Among Xponential Fitness' product and service lines that make up at least 2% of revenue, Franchise Revenue grew fastest in fiscal 2025, up 10.4% from $174.52M to $192.64M.
Every figure comes from Xponential Fitness' annual financial filings, as reported. Each line keeps the name Xponential Fitness gives it, and years follow its fiscal calendar.
Xponential Fitness' revenue by product and service goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.