Willamette Valley Vineyards Inc (NASDAQ: WVVI)

Willamette Valley Vineyards Inc is engaged in the production and sale of premium super premium and ultra-premium wines. The company operates primarily in the Oregon wine industry, making wines from grapes grown in its owned leased or contracted vineyards and from grapes purchased from other growers. Its wines are fermented and produced at its Estate Winery in Turner Oregon and its Tualatin Winery near Forest Grove Oregon. The company sells its wines under multiple labels including Willamette Valley Vineyards Domaine Willamette Griffin Creek Tualatin Estate Pambrun Maison Bleue Natoma Metis Pere Ami and Elton.

Willamette Valley Vineyards Inc generates revenue through the sale of its wines via two primary distribution channels. Direct sales include retail sales in tasting rooms wine club sales online sales on-site events kitchen and catering sales and other sales made directly to consumers without intermediaries. Distributor sales include all sales through third parties at wholesale rates. The company offers a range of varietals under its labels such as Pinot Noir Chardonnay Pinot Gris Pinot Blanc Sauvignon Blanc Gruner Veltliner Rose Brut Brut Rose Riesling Syrah Merlot Cabernet Sauvignon Grenache Cabernet Franc Tempranillo Malbec Viognier and Bordeaux and Rhone style blends.

The company operates through the following segments: direct sales and distributor sales.

• Direct sales include retail sales in tasting rooms wine club sales online sales on-site events kitchen and catering sales and other sales made directly to consumers without intermediaries.

• Distributor sales include all sales through third parties where prices are given at a wholesale rate.

Willamette Valley Vineyards Inc positions itself as one of the largest wine producers in Oregon by volume. It competes with Oregon California and Washington wineries that produce premium super premium and ultra-premium wines. The company believes its competitive advantages lie in product quality price label recognition and product supply. It has received Excellent to Recommended reviews in tastings and believes its prices are competitive with other Oregon wineries. Its estimated aggregate production capacity of 720000 gallons per year at its Estate and Tualatin locations provides advantages in marketing distribution grape purchasing and financing compared to most Oregon wineries. The company believes its public company status aids in gaining market share and penetrating other wine markets.

Willamette Valley Vineyards Inc serves thousands of customers annually through direct sales and distributor channels. Its direct sales reach consumers via tasting rooms wine clubs online platforms and events. Its distributor sales reach retail outlets restaurants and other wholesale buyers across 49 states and the District of Columbia with two non-domestic export customers. In 2025 sales to one distributor represented approximately 16.4% of total company revenue.