Amaze Holdings, Inc. is a technology enabled creator powered commerce platform that enables creators brands and consumers to transact at scale. Following the acquisition of Amaze Software Inc in March 2025 the company transitioned its primary business from a consumer packaged goods company into a software driven commerce data and distribution platform for the creator economy. The company’s platform provides end to end infrastructure for creators and brands to design launch market and fulfill products while capturing high value first party transaction data. The company operates an asset light model leveraging third party manufacturing logistics and payment partners to support scalable commerce operations.

The company generates revenue primarily from its E commerce subscription segment which includes fees for platform access transaction processing and data services. Additionally the company earns revenue from the sale of its legacy wine products through wholesale and direct to consumer channels. The platform also offers optional managed services and marketing tools that may produce additional income. Overall the business model relies on a mix of recurring subscription fees variable transaction based charges and product sales.

The company operates through the following segments:

• The Ecommerce/Subscriptions segment comprises the Amaze platform creator commerce operations and related data and distribution initiatives providing tools for storefront creation product design payment processing order fulfillment and analytics.

• The Wine Products segment includes the legacy Fresh Vine wine business which operates wholesale and direct to consumer distribution of wine products.

The company competes in the creator commerce and ecommerce enablement markets against established players such as Shopify WooCommerce Patreon and various print on demand providers. Its competitive advantages stem from an integrated platform that combines storefront creation product management payment processing and fulfillment with first party data generation and an asset light operating model. The firm also emphasizes ease of use creator relationships and the ability to offer combined commerce data and distribution solutions.

The company serves a diverse base of creators who use its platform to monetize their audiences through product sales and related offerings. Brands also leverage the platform to launch and manage merchandise lines and engage with target consumers. In addition the wine segment sells to wholesale distributors retail stores and direct to consumer customers. Overall the customer base includes independent digital entrepreneurs emerging businesses and consumer shoppers seeking niche products.