WiMi Hologram Cloud Inc. (NASDAQ: WIMI)

WiMi Hologram Cloud Inc. is a provider of AR-based holographic services and products, focusing on delivering immersive and interactive holographic AR experiences for customers and end users. The company operates in the augmented reality and holographic technology industry, offering solutions that integrate software, hardware, and content creation to serve diverse applications in advertising, entertainment, and semiconductor sectors.

WiMi Hologram Cloud Inc. generates revenue through the sale of holographic AR advertising services, holographic AR entertainment products, and semiconductor business offerings. Its holographic AR advertising services involve embedding 3D objects into video content via APIs for advertisers and agencies. The holographic AR entertainment products include payment middleware software, game distribution platforms, and MR software, for which the company charges software license fees. The semiconductor business provides central processing algorithm services, computer chip products, and integrated smart application solutions to enterprise customers such as electronic product manufacturers and internet information infrastructure service providers.

The company operates through the following segments:

• Holographic AR Advertising Services. This segment provides software that enables the insertion of real or animated 3D objects into video footage, integrating seamlessly with the scene. The service uses proprietary image and video recognition technologies to analyze video at a pixel level, identify ad spaces, and automatically embed 3D objects into streaming videos on a batch-processing basis. Advertisers and their agencies purchase these ad spaces through APIs, specifying target audiences, budgets, and providing 3D models for embedding.

• Holographic AR Entertainment Products. This segment consists of payment middleware software, game distribution platforms, and holographic MR software. The payment middleware connects mobile apps to payment channels, offering convenient access to online payment options and streamlining the mobile payment process. The MR software is a comprehensive platform developed in-house, featuring holographic audio-visual integration, media asset management, data management, and interactive systems. It includes modules for editing and displaying holographic AR content and creating custom visual effects, serving end-users in the AR holographic entertainment space.

• Semiconductor Business. This segment involves the provision of central processing algorithm services and computer chip products to enterprise customers, along with the sales of comprehensive solutions that integrate software and hardware. It optimizes advertising content and content matching, enhances cloud service computing and processing capabilities for internet integration agencies, and supports online game developers and distributors in reaching target end-users. The smart chip optimization solutions equip CPUs with smart chips to improve data service efficiency under various data processing requirements and data types across industries. Through CPU product sales, the company expands its integrated smart application solutions and value-added services, linking the upstream and downstream of the CPU industry chain.

WiMi Hologram Cloud Inc. competes in a fragmented and evolving holographic AR market, facing competition from both holographic AR advertisement producers and traditional advertisement producers, as well as digital marketing and online game service providers in the semiconductor space. The company believes it holds a competitive position due to its breadth of use cases, product features and functionality, customization capabilities, integration potential, security, scalability, reliability, technological quality, research and development strength, innovation speed, content availability, diversified customer base, relationships within the holographic AR value chain, capital support, platform extensibility, and brand awareness and reputation.

WiMi Hologram Cloud Inc. serves a broad and diverse customer base. For its holographic AR business, customers include advertisers, distribution channels, app developers, and entertainment companies across industries such as manufacturing, real estate, entertainment, technology, media and telecommunications, travel, education, and retail. For its semiconductor business, customers primarily consist of manufacturers of electronic products and internet information infrastructure service providers. The company typically enters into master agreements with customers for one-year terms, with separate requests submitted for each order of products or services.