Whirlpool Corporation is a global manufacturer and marketer of major and small home appliances. The company designs, produces, and sells products for kitchen and laundry care. It operates manufacturing facilities in four countries and distributes its products in nearly every country worldwide. In 2025 Whirlpool reported approximately sixteen billion dollars in net sales and employed about forty one thousand people.
Revenue is generated primarily from the sale of major…
Whirlpool Corporation is a global manufacturer and marketer of major and small home appliances. The company designs, produces, and sells products for kitchen and laundry care. It operates manufacturing facilities in four countries and distributes its products in nearly every country worldwide. In 2025 Whirlpool reported approximately sixteen billion dollars in net sales and employed about forty one thousand people.
Revenue is generated primarily from the sale of major domestic appliances such as laundry machines refrigerators cooking ranges and dishwashers. The company also sells small domestic appliances under the KitchenAid brand and commercial laundry equipment. Additionally Whirlpool offers food waste disposers and instant hot water dispensers through its InSinkErator business. Products are sold to retailers distributors builders and directly to consumers. Some units are supplied to other manufacturers for resale under their own brand names.
The company operates through the following segments: Major Domestic Appliances North America, Major Domestic Appliances Latin America, and Small Domestic Appliances Global.
- MDA North America: In the United States and Canada, we market and distribute major home appliances and other consumer products primarily under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names primarily to retailers, distributors and builders, as well as directly to consumers. We also sell some products to other manufacturers, distributors, and retailers for resale in North America under those manufacturers' and retailers' respective brand names.
- MDA Latin America: In Latin America, we produce, market and distribute our major home appliances and other consumer products primarily under the Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names primarily to retailers, distributors and directly to consumers. We serve the countries of Brazil, Mexico, Bolivia, Paraguay, Uruguay, Argentina, Colombia, Chile, and certain Caribbean and Central America countries via sales and distribution through accredited distributors.
- SDA Global: We market small domestic appliances under the KitchenAid brand name to retailers, distributors and directly to consumers. We serve the countries of the United States, Canada, Mexico, Germany, Australia, and France, among others.
Whirlpool holds a strong position in the global home appliance industry competing with firms such as BSH Bosch Electrolux Haier Hisense LG Mabe Midea Panasonic and Samsung. In the small appliance arena it faces competition from Breville DeLonghi Ninja Groupe SEB and Cuisinart. The company believes its competitive advantages stem from its best in class brand portfolio which includes multiple brands each generating over one billion dollars in revenue. Its iconic brands Whirlpool and KitchenAid enjoy strong consumer recognition and loyalty. Whirlpool also benefits from a robust innovation pipeline a cost effective manufacturing footprint and a focus on productivity improvements. These factors enable it to meet evolving consumer preferences while maintaining margin expansion and cash conversion.
The company serves a broad customer base that includes large retail chains distributors builders and direct consumers. A significant retail customer is Lowe's to which Whirlpool supplies laundry refrigeration cooking and dishwasher appliances representing about fifteen percent of consolidated net sales in 2025. Additionally the company sells to other manufacturers for resale and to various regional and local retailers across its operating regions.