U.S was Wayfair’s largest segment in fiscal 2025, bringing in $10.97B of $12.46B (88%).
| Segment | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| U.S | $10.46B | $10.48B | $10.37B | $10.97B | ||||||||
| Us | — | — | — | — | ||||||||
| International | $1.75B | $1.52B | $1.48B | $1.48B | ||||||||
| Total | $12.22B | $12.00B | $11.85B | $12.46B |
Wayfair brought in $12.46B from its two segments in fiscal 2025, the year ended December 31, 2025. That was up 5.1% from $11.85B in fiscal 2024. U.S was the largest at $10.97B (88.1%), ahead of International at $1.48B (11.9%).
Compared with fiscal 2024, U.S grew 5.8% to $10.97B and International grew 0.4% to $1.48B. From fiscal 2022 to 2025, combined revenue from these segments grew from $12.22B to $12.46B, a compound annual growth rate of 0.6%. U.S's share of the total rose from 85.6% to 88.1%.
Direct Retail was Wayfair’s largest revenue line in fiscal 2016, bringing in $2.99B of $3.11B (96%).
| Contract With Customer Sales Channel | FY 2016 |
|---|---|
| Direct Retail | $2.99B |
| Other | $117.13M |
| Total | $3.11B |
Wayfair brought in $3.11B from its two revenue lines in fiscal 2016, the year ended December 31, 2016. Direct Retail was the largest at $2.99B (96.2%), ahead of Other at $117.13M (3.8%).
United States was Wayfair’s largest region in fiscal 2013, bringing in $857.00M of $915.84M (94%).
| Geography | FY 2012 | FY 2013 |
|---|---|---|
| United States | $542.74M | $857.00M |
| International | $58.29M | $58.84M |
| Total | $601.03M | $915.84M |
Wayfair brought in $915.84M from its two regions in fiscal 2013, the year ended December 31, 2013. That was up 52.4% from $601.03M in fiscal 2012. United States was the largest at $857.00M (93.6%), ahead of International at $58.84M (6.4%).
Compared with fiscal 2012, United States grew 57.9% to $857.00M and International grew 0.9% to $58.84M.
Wayfair (W) reports its revenue by segment, by contract with customer sales channel and by geography. In fiscal 2025, U.S was its largest segment, bringing in $10.97B (88.1% of the total), followed by International at $1.48B (11.9%).
U.S was Wayfair's largest segment in fiscal 2025, bringing in $10.97B, or 88.1% of the $12.46B total across its two segments.
Direct Retail was Wayfair's largest revenue line in fiscal 2016, bringing in $2.99B, or 96.2% of the $3.11B total across its two revenue lines.
United States was Wayfair's largest region in fiscal 2013, bringing in $857.00M, or 93.6% of the $915.84M total across its two regions.
U.S grew faster than International in fiscal 2025, up 5.8% from $10.37B to $10.97B. International grew 0.4% to $1.48B.
Every figure comes from Wayfair's annual financial filings, as reported. Each line keeps the name Wayfair gives it, and years follow its fiscal calendar.
Wayfair's revenue by segment goes back to fiscal 2014, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.