Bags was Vera Bradley’s largest product and service line in fiscal 2018, bringing in $184.77M of $454.65M (41%).
| Product and Service | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Handbags | — | — | — | — | ||||
| Bags | $230.98M | $215.84M | $207.77M | $184.77M | ||||
| Travel | $109.11M | $125.28M | $119.08M | $118.66M | ||||
| Accessories | $116.03M | $112.07M | $106.22M | $100.25M | ||||
| Travel & Leisure Items | — | — | — | — | ||||
| Other | $35.15M | $26.69M | $25.29M | $20.16M | ||||
| Home | $17.72M | $22.73M | $27.57M | $30.82M | ||||
| Total | $508.99M | $502.60M | $485.94M | $454.65M |
Vera Bradley brought in $454.65M from its five product and service lines in fiscal 2018, the year ended February 3, 2018. That was down 6.4% from $485.94M in fiscal 2017. Bags was the largest at $184.77M (40.6%), ahead of Travel at $118.66M (26.1%) and Accessories at $100.25M (22.0%). The other two lines brought in $50.97M combined.
Compared with fiscal 2017, Home grew fastest, up 11.8% to $30.82M, while Other fell the most, down 20.3% to $20.16M. From fiscal 2015 to 2018, combined revenue from these lines fell from $508.99M to $454.65M, a compound annual decline of 3.7%. Bags' share of the total fell from 45.4% to 40.6%.
Calculated Under Revenue Guidance In Effect Before Topic 606 was Vera Bradley’s largest revenue line in fiscal 2019, bringing in $414.62M of $413.14M (100%).
| Initial Application Period Cumulative Effect Transition | FY 2019 |
|---|---|
| Calculated Under Revenue Guidance In Effect Before Topic 606 | $414.62M |
| Difference Between Revenue Guidance In Effect Before & After Topic 606 | -$1.48M |
| Total | $413.14M |
Vera Bradley brought in $413.14M from its two revenue lines in fiscal 2019, the year ended February 2, 2019. Calculated Under Revenue Guidance In Effect Before Topic 606 was the largest at $414.62M (100.4%).
The total is net of Difference Between Revenue Guidance In Effect Before & After Topic 606, which took $1.48M off revenue in fiscal 2019.
Direct was Vera Bradley’s largest segment in fiscal 2018, bringing in $351.79M of $454.65M (77%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Direct | $335.60M | $351.29M | $355.18M | $351.79M | |||||
| Indirect | $173.39M | $151.31M | $130.76M | $102.86M | |||||
| Total | $508.99M | $502.60M | $485.94M | $454.65M |
Vera Bradley brought in $454.65M from its two segments in fiscal 2018, the year ended February 3, 2018. That was down 6.4% from $485.94M in fiscal 2017. Direct was the largest at $351.79M (77.4%), ahead of Indirect at $102.86M (22.6%).
Compared with fiscal 2017, Direct fell 1.0% to $351.79M and Indirect fell 21.3% to $102.86M. From fiscal 2015 to 2018, combined revenue from these segments fell from $508.99M to $454.65M, a compound annual decline of 3.7%. Direct's share of the total rose from 65.9% to 77.4%.
Vera Bradley (VRA) reports its revenue by product and service, by initial application period cumulative effect transition and by segment. In fiscal 2018, Bags was its largest product and service line, bringing in $184.77M (40.6% of the total), followed by Travel at $118.66M (26.1%).
Bags was Vera Bradley's largest product and service line in fiscal 2018, bringing in $184.77M, or 40.6% of the $454.65M total across its five product and service lines.
Calculated Under Revenue Guidance In Effect Before Topic 606 was Vera Bradley's largest revenue line in fiscal 2019, bringing in $414.62M, or 100.4% of the $413.14M total across its two revenue lines.
Direct was Vera Bradley's largest segment in fiscal 2018, bringing in $351.79M, or 77.4% of the $454.65M total across its two segments.
Among Vera Bradley's product and service lines that make up at least 2% of revenue, Home grew fastest in fiscal 2018, up 11.8% from $27.57M to $30.82M.
Every figure comes from Vera Bradley's annual financial filings, as reported. Each line keeps the name Vera Bradley gives it, and years follow its fiscal calendar.
Vera Bradley's revenue by product and service goes back to fiscal 2011, with figures through fiscal 2018. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.