As of June 09, 2026, the three largest insider holders of VRA are Patricia R. Miller (TenPercentOwner, 2.92Mn shares), P. Michael Miller (TenPercentOwner, 2.50Mn shares), Thomas Farrell Ii Byrne (Other, 2.37Mn shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| Kristina K Cashman | - | 111,537 | 0 | 06 Apr, 2026 |
| John E Kyees | - | 100,888 | 0 | 05 Apr, 2022 |
| Edward M Schmults | - | 58,633 | 0 | 04 Apr, 2023 |
| Robert Wallstrom | President Chief Exec Officer | 592,888 | 0 | 07 Apr, 2022 |
| Patricia R. Miller | - | 421,811 | 2,500,000 | 08 Apr, 2025 |
| Michael C. Ray | - | 0 | 2,369,380 | 18 Jun, 2025 |
| P. Michael Miller | - | 0 | 2,500,000 | 08 Apr, 2025 |
| Robert J Hall | - | 0 | 2,369,380 | 18 Jun, 2025 |
| Frances P Philip | - | 122,380 | 0 | 08 Apr, 2025 |
| Mark C Dely | Chief Administrative Officer | 365,899 | 0 | 01 Apr, 2026 |
| B. Baekgaard 2009 Grantor Retained Annuity Trust Barbara | - | 2,369,380 | 0 | 18 Jun, 2025 |
| Joan B. Hall | - | 0 | 2,369,380 | 18 Jun, 2025 |
| Thomas Farrell Ii Byrne | - | 0 | 2,369,380 | 18 Jun, 2025 |
| James Bradley Byrne | - | 0 | 2,369,380 | 18 Jun, 2025 |
| Ian Bickley | Chief Executive Officer | 1,195,332 | 0 | 06 Apr, 2026 |
| Mary Lou Kelley | - | 68,445 | 0 | 05 Apr, 2022 |
| Anne Marie Ray | - | 0 | 2,369,380 | 18 Jun, 2025 |
| Jessica Rodriguez | - | 77,667 | 0 | 06 Apr, 2026 |
| John Enwright | Chief Fin. Officer | 164,214 | 0 | 11 Apr, 2023 |
| Cabe Beatrice Mac | Chief Creative Officer | 188,476 | 0 | 13 Dec, 2022 |
| Stephanie Scheele | Chief Purpose And Comm. Off. | 66,899 | 0 | 07 Apr, 2022 |
| Kevin Korney | Chief Merchandising Officer | 87,108 | 0 | 07 Apr, 2022 |
| Mary Beth Trypus | Chief Revenue Officer | 154,112 | 0 | 13 Dec, 2022 |
| Daren Hull | Vera Bradley Brand President | 154,268 | 0 | 07 Apr, 2022 |
| Bradley Morgan Weston | - | 12,687 | 0 | 09 Apr, 2024 |
| Andrew Meslow | - | 600,000 | 0 | 15 Dec, 2025 |
| Carrie Tharp | - | 111,537 | 0 | 06 Apr, 2026 |
| Ivan Brockman | - | 25,074 | 0 | 06 Apr, 2026 |
| Nancy Twine | - | 25,569 | 0 | 04 Apr, 2023 |
| Michael Schwindle | Chief Financial Officer | 204,878 | 0 | 08 Apr, 2025 |
| Jacqueline Ardrey | President And Ceo | 462,805 | 0 | 08 Apr, 2025 |
| Alison Hiatt | Chief Marketing Officer | 116,285 | 0 | 08 Apr, 2025 |
| Alissa Hines | Vp, Gmm Merchandising | 7,463 | 0 | 09 Apr, 2024 |
| Martin Layding | Chief Financial Officer | 414,439 | 0 | 26 Jun, 2025 |
| Melinda Paraie | Chief Branding Officer | 342,977 | 0 | 06 Apr, 2026 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 12 Mar, 2026 | Ian Bickley | Common Shares | A | 147,929 | $0.00 | 989,558 | D | A |
| 03 Apr, 2026 | Jessica Rodriguez | Common Stock | A | 25,074 | $0.00 | 77,667 | D | A |
| 03 Apr, 2026 | Ian Bickley | Common Shares | A | 221,239 | $0.00 | 1,210,797 | D | A |
| 03 Apr, 2026 | Kristina K Cashman | Common Stock | A | 25,074 | $0.00 | 111,537 | D | A |
| 03 Apr, 2026 | Ivan Brockman | Common Shares | A | 25,074 | $0.00 | 25,074 | D | A |
| 03 Apr, 2026 | Ivan Brockman | Common Shares | A | 25,074 | $0.00 | 25,074 | D | A |
| 03 Apr, 2026 | Carrie Tharp | Common Stock | A | 25,074 | $0.00 | 111,537 | D | A |
| 03 Apr, 2026 | Melinda Paraie | Common Shares | A | 73,746 | $0.00 | 342,977 | D | A |
| 04 Apr, 2026 | Ian Bickley | Common Shares | D | 15,465 | $3.39 | 1,195,332 | D | F |
| 31 Mar, 2026 | Mark C Dely | Common Stock | D | 3,483 | $3.02 | 353,010 | D | F |
| 31 Mar, 2026 | Mark C Dely | Common Stock | A | 22,112 | $0.00 | 375,122 | D | A |
| 31 Mar, 2026 | Mark C Dely | Common Stock | D | 9,223 | $3.02 | 365,899 | D | F |
| 12 Mar, 2026 | Ian Bickley | Common Shares | A | 147,929 | $3.38 | 989,558 | D | A |
| 12 Dec, 2025 | Melinda Paraie | Common Shares | A | 269,231 | $1.95 | 269,231 | D | A |
| 12 Dec, 2025 | Ian Bickley | Common Shares | A | 461,538 | $1.95 | 788,629 | D | A |
| 12 Dec, 2025 | Andrew Meslow | Common Shares | A | 250,000 | $1.98 | 550,000 | D | P |
| 12 Dec, 2025 | Ian Bickley | Common Shares | A | 53,000 | $1.94 | 841,629 | D | P |
| 15 Dec, 2025 | Andrew Meslow | Common Shares | A | 50,000 | $1.93 | 600,000 | D | P |
| 09 Dec, 2025 | Mark C Dely | Common Stock | D | 7,453 | $2.11 | 356,493 | D | F |
| 03 Jul, 2025 | Ian Bickley | Common Shares | A | 233,463 | $0.00 | 327,091 | D | A |