Usana Health Sciences Inc (NYSE: USNA)

USANA Health Sciences, Inc. develops and manufactures high-quality nutritional supplements, functional foods, and personal care products that are sold throughout the world.

The company generates revenue primarily through the sale of its nutritional supplements, personal care products, and functional foods. These products are distributed via multiple channels including direct selling, direct-to-consumer sales, third-party marketplaces such as Amazon, and retail outlets. The customer base consists of individuals seeking health and wellness solutions, with a significant portion purchasing through subscription models or as part of a network of independent distributors.

The company operates through the following segments: Core nutritional and Hiya direct-to-consumer.

• The Core nutritional segment focuses on the development, manufacturing, and distribution of science-based nutritional supplements, personal care, and skincare products. Its customer base includes Brand Partners, who act as independent distributors and also purchase products for personal use, and Preferred Customers, who buy products solely for personal consumption. Active Customers are defined as those who have made a purchase within the most recent three-month period. The segment utilizes an Affiliate sales program in select markets, which is integrated into the Brand Partner reporting structure.

• The Hiya direct-to-consumer segment operates as a provider of children's health and wellness products, sold primarily through a subscription model in the United States, with planned expansion into Canada and the United Kingdom. Hiya customers subscribe to receive products regularly, fostering retention and loyalty. The model provides valuable data on customer preferences, enabling personalized marketing and product innovation. As of January 3, 2026, Hiya had approximately 181,700 active Monthly Subscribers.

USANA Health Sciences, Inc. competes in the global health and wellness industry, which includes numerous companies offering nutritional supplements and personal care products. The company differentiates itself through its science-based product development, strong emphasis on research and innovation, and its omni-channel distribution strategy that combines direct selling with direct-to-consumer and retail channels. Its vertically integrated manufacturing capabilities and focus on cellular nutrition provide a competitive advantage in product quality and efficacy.

The company serves individual consumers interested in health and wellness, including families seeking children's nutrition products through Hiya and adults using core nutritional supplements for personal health goals. Customers include Brand Partners who distribute products, Preferred Customers purchasing for personal use, and subscribers to Hiya's product lines. Specific customer names are not disclosed in the filing.