Usana Health Sciences Inc (NYSE: USNA)

Usana Health Sciences Inc develops and manufactures high-quality nutritional supplements, functional foods, and personal care products, operating within the health and wellness industry. The company was founded in 1992 by Myron W. Wentz, Ph.D., and has since expanded its operations to 25 geographic markets worldwide. Usana's primary focus is on promoting long-term health and wellness through science-based products, with a significant presence in Mainland China, which represents approximately 41.3% of its net sales.

Usana generates revenue through the sale of its nutritional supplements, functional foods, and personal care products. The company's primary products include a range of nutritional supplements, functional foods, and personal care items designed to support overall health and wellness. Usana's customer base is diverse, including Brand Partners who act as independent distributors and Preferred Customers who purchase products for personal use. The company also operates through an Affiliate sales program in select markets, offering additional sales and compensation opportunities.

• Core Nutritional: This segment caters to a customer base comprising Brand Partners and Preferred Customers. Brand Partners sell Usana products to retail customers and share in the company's vision as independent distributors. Preferred Customers purchase products strictly for personal use. The segment focuses on promoting long-term health and wellness through science-based nutritional, personal care, and skincare products.

• Hiya Direct-to-Consumer: Hiya operates and sells products to customers in the United States, with plans to expand into Canada and the United Kingdom. Hiya's customers primarily purchase products through a subscription model, which provides a steady, predictable income stream. The subscription model fosters stronger customer relationships and offers valuable data on customer preferences and behaviors. As of January 3, 2026, Hiya had approximately 181,700 active Monthly Subscribers.

• Other: This category includes customers of Rise and Oola Global, LLC (Oola), both acquired in 2022. Rise manufactures and sells high-quality protein bars, powdered protein drinks, and ready-to-drink liquid protein drinks. Oola offers a personal development framework and nutritional products to help individuals create a life of balance, growth, and purpose.

Usana Health Sciences Inc holds a strong position within the health and wellness industry, leveraging its commitment to continuous product innovation and sound scientific research. The company's competitive advantages include its focus on cellular nutrition, a robust direct selling channel, and a growing omni-channel platform that includes direct-to-consumer, third-party marketplace, and retail channels. Usana's strategic acquisitions, such as Hiya and Rise, further diversify its business and expand its reach into new markets. The company's emphasis on enhancing its brand messaging, deepening engagement with Brand Partners, and executing tailored strategies for regions like China and India positions it well for sustainable growth.

Usana's customer base is diverse and includes Brand Partners, Preferred Customers, and subscribers of Hiya. The company's products cater to health-conscious consumers worldwide, with a significant focus on expanding its active customer count in each market. Usana's strategic initiatives aim to strengthen its brand relevance and deliver long-term value to its shareholders.