Under Armour (UA) Stock Price, Financials & Analysis

Key Stats

Market Cap1.96 Bn

P/E-3.98

FCF (Yr)-162.16 Mn

ROA (Yr)-11.37

EV to EBIT11.81

Net Income (Yr)-495.64 Mn

Enterprise Value-1.41 Bn

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About

Under Armour, Inc. designs, markets, and distributes high-performance athletic apparel, footwear, and accessories for men, women, and youth. Operating in the global sportswear and athletic performance industry, the company engineers products for use in diverse climates and activities, catering to athletes at all levels, from youth to professional, as well as consumers with active lifestyles. Founded in 1996 and incorporated in Maryland, Under Armour holds a portfolio of…

The company generates revenue primarily through the sale of its branded performance products. Sales channels include wholesale distribution to national, regional, independent, and specialty retailers, as well as direct-to-consumer operations. The direct-to-consumer segment encompasses owned Brand and Factory House stores and e-commerce platforms. Under Armour’s digital strategy aims to enhance consumer engagement and strengthen brand connectivity through multiple digital touchpoints, supporting long-term growth objectives.

The company operates through the following segments.

Apparel: This segment focuses on the development and sale of performance-oriented clothing designed for various weather conditions and athletic activities. Products include compression gear, training apparel, and outerwear under brands like HEATGEAR and COLDGEAR.
Footwear: This segment produces athletic shoes tailored for running, training, basketball, and other sports. Innovations such as the HOVR cushioning technology are integrated into select product lines to enhance performance and comfort.
Accessories: This segment includes the sale of performance-related items such as bags, gloves, headwear, and other gear that complement the company’s apparel and footwear offerings.

Under Armour competes in the highly competitive global athletic apparel and footwear market, facing key rivals such as Nike, Adidas, and Puma. The company differentiates itself through a focus on performance-driven innovation, proprietary fabric technologies, and a strong brand identity rooted in athletic excellence. Its competitive advantages include a loyal customer base, strategic partnerships with professional athletes and teams, and a growing direct-to-consumer business that enhances margin potential.

The company serves a broad customer base, including athletes, fitness enthusiasts, and everyday consumers seeking performance-oriented products. Its wholesale distribution network spans national retailers, regional chains, independent stores, and specialty sports outlets. Direct-to-consumer sales are conducted through company-owned retail locations and e-commerce platforms, catering to a digitally engaged audience.

How Under Armour ranks

Ranked against the 53 companies in Apparel and Luxury58 metrics · as of Oct 25, 2026

Valuation

12 metrics · Lower multiples rank higher; a negative multiple ranks last

P/ENegative earnings −4.06xMedian 15.9x 18^th
P/FCFNegative free cash flow −24.6xMedian 12.2x 12^th
P/Operating cash flowNegative operating cash flow −135xMedian 9.83x 14^th
P/S 0.41xMedian 0.73x 73^rd
P/B 1.40xMedian 2.22x 67^th
P/Tangible book 1.40xMedian 2.54x 77^th
EV/EBITDANegative EBITDA −205xMedian 9.21x 16^th
EV/EBITNegative EBIT −18.3xMedian 12.3x 20^th
EV/Revenue 0.44xMedian 1.07x 80^th
EV/FCFNegative free cash flow −27.0xMedian 12.1x 8^th
EV/Operating cash flowNegative operating cash flow −148xMedian 9.91x 11^th
PEG (3Y EPS CAGR)Negative earnings 0.08Median 0.57 Not meaningful —

Growth

14 metrics · Year-on-year growth and three-year compound annual growth

Revenue growth (1Y) −3.6%Median 4.8% 17^th
Revenue CAGR (3Y) −5.7%Median 0.3% 23^rd
Gross profit growth (1Y) −6.2%Median 8.1% 10^th
Gross profit CAGR (3Y) −4.3%Median 3.1% 13^th
Operating income growth (1Y) −202%Median 31.1% 5^th
Operating income CAGR (3Y) −35.1%Median 10.4% 10^th
Net income growth (1Y) −585%Median 8.6% 1^st
Net income CAGR (3Y) −48.7%Median 12.2% 2^nd
EPS growth (1Y) −580%Median 17.3% 1^st
EPS CAGR (3Y) −49.7%Median 18.8% 5^th
Operating cash flow growth (1Y) 90.9%Median 57.4% 68^th
Operating cash flow CAGR (3Y) −26.5%Median 14.4% 6^th
Free cash flow growth (1Y) 74.8%Median 72.0% 51^st
Free cash flow CAGR (3Y) −29.1%Median 13.5% 3^rd

Profitability

14 metrics · Margins, returns on capital and the quality of earnings

Gross margin 46.8%Median 52.2% 33^rd
EBITDA margin −0.2%Median 7.5% 16^th
Operating margin −2.4%Median 5.3% 17^th
Pretax margin −3.4%Median 3.6% 24^th
Net margin −10.0%Median 2.8% 17^th
FCF margin −1.6%Median 6.6% 11^th
Operating cash flow margin −0.3%Median 9.4% 11^th
Return on equity −34.6%Median 7.7% 13^th
Return on assets −11.6%Median 2.5% 17^th
Return on invested capital −5.2%Median 8.5% 7^th
Return on capital employed −4.1%Median 8.6% 18^th
Asset turnover 1.16xMedian 1.16x 49^th
Cash conversion (OCF / net income)Net income is not positive 0.03xMedian 1.73x Not meaningful —
Stock comp / revenue 0.9%Median 1.0% 61^st

Financial Health

11 metrics · Leverage, liquidity and solvency; less debt ranks higher

Debt / assets 14.4%Median 20.9% 68^th
Debt / equity 0.41xMedian 0.47x 69^th
Net debt / EBITDAEBITDA is not positive −18.3xMedian 0.99x Not meaningful —
Debt / FCFFree cash flow is not positive −7.29xMedian 2.61x Not meaningful —
Liabilities / assets 65.2%Median 62.7% 44^th
Equity / assets 34.8%Median 37.3% 44^th
Interest coverage —Median 3.88x No data —
Current ratio 1.81xMedian 1.89x 45^th
Quick ratio 0.80xMedian 0.85x 43^rd
Cash ratio 0.30xMedian 0.38x 43^rd
Altman Z-score 1.94Median 3.01 34^th

S.No.	Ticker	Company	Market Cap	P/E	P/S	Total Debt (Qtr)
1	NKE	NIKE, Inc.	56.24 Bn	18.18	1.23	7.89 Bn
2	RL	Ralph Lauren Corp	23.26 Bn	23.66	2.78	1.24 Bn
3	TPR	Tapestry, Inc.	22.61 Bn	14.80	2.83	-
4	LULU	lululemon athletica inc.	11.63 Bn	8.20	1.05	-
5	DECK	Deckers Outdoor Corp	11.60 Bn	-	-	-
6	LEVI	Levi Strauss & Co	8.45 Bn	14.33	1.26	1.04 Bn
7	VFC	V F Corp	6.64 Bn	24.23	0.70	3.51 Bn
8	UAA	Under Armour, Inc.	1.96 Bn	-3.98	0.40	0.59 Bn

S.No.

Ticker

Company

Market Cap

P/E

P/S

Total Debt (Qtr)

NKE

NIKE, Inc.

56.24 Bn

18.18

1.23

7.89 Bn

Ralph Lauren Corp

23.26 Bn

23.66

2.78

1.24 Bn

TPR

Tapestry, Inc.

22.61 Bn

14.80

2.83

LULU

lululemon athletica inc.

11.63 Bn

8.20

1.05

DECK

Deckers Outdoor Corp

11.60 Bn

LEVI

Levi Strauss & Co

8.45 Bn

14.33

1.26

1.04 Bn

VFC

V F Corp

6.64 Bn

24.23

0.70

3.51 Bn

UAA

Under Armour, Inc.

1.96 Bn

-3.98

0.40

0.59 Bn

Under Armour UA

About

Geographical Breakdown of Revenue (2026)

Consolidation Items Breakdown of Revenue (2026)

How Under Armour ranks

Valuation

Growth

Profitability

Financial Health

Shareholder Returns

Peer Comparison

Under Armour UA

About

Geographical Breakdown of Revenue (2026)

Consolidation Items Breakdown of Revenue (2026)

How Under Armour ranks

Valuation

Growth

Profitability

Financial Health

Shareholder Returns

Peer Comparison

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