Tradewinds Universal develops manufactures and distributes nutrient based edible insect foods under the brand Universal Protein also known as UP Proteins. The company also holds a proprietary formula for dog pain relief treats and explores opportunities in nightlife hospitality and green business sectors. It operates primarily in the alternative protein and pet health industries.

Tradewinds Universal generates revenue primarily by selling licensing and distribution rights for its protein bar and dog treat formulas to third parties in selected territories. The company also earned income from an affiliate commission program and from the sale of exclusive licensing rights for its dog pain relief product in Mexico. Revenue is derived from these intellectual property transactions rather than direct product sales.

Tradewinds Universal operates as an early stage entrant in the global edible insect market which is projected to reach several billion dollars in value by the late 2020s. The company faces competition from established protein ingredient suppliers such as Aspire Food Group Protifarm Holding NV EntomoFarms Ynsect SAS and numerous other insect protein producers. Its competitive advantages include ownership of a proprietary dog pain relief formula a focus on sustainable cricket based protein and a licensing based business model that reduces upfront manufacturing costs.

Tradewinds Universal sells its licensing and distribution rights to businesses seeking to market its protein bar and dog treat formulas in specific geographic territories. The company also works with affiliate marketers who promote its products for commission. Its dog pain relief formula has been licensed to a partner in Mexico for local production and sale.