TruGolf Holdings (TRUG) Stock Price, Financials & Analysis

Key Stats

Market Cap131,454.00

P/E-0.01

P/S0.01

Div. Yield0.00

Total Debt (Qtr)3.46 Mn

Revenue Growth (1y) (Qtr)34.36

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About

TruGolf Holdings, Inc. is a golf technology company that designs, manufactures, markets and sells indoor golf simulation hardware, software and related services. The company focuses on enabling users to play, improve and enjoy golf in indoor environments through integrated launch monitors, simulator systems and proprietary software platforms. TruGolf generates revenue primarily from the sale of its hardware products, including launch monitors such as APOGEE and LaunchBox…

TruGolf generates revenue primarily from the sale of its hardware products, including launch monitors such as APOGEE and LaunchBox and various simulator configurations ranging from compact to custom installations. The company also earns revenue from licensing its E6 software ecosystem, comprising E6 CONNECT and the next generation E6 GOLF platform, for use with its own hardware and select third party launch monitors. Additionally, TruGolf provides commercial and franchise oriented solutions that bundle hardware, software, administration tools and operating technologies for indoor golf venues. The company also generates revenue from installation services and ongoing support contracts associated with its hardware systems.

The company operates through the following segments:.

Indoor Golf Simulator Hardware and Launch Monitors: This segment designs, manufactures and sells launch monitors, simulator systems and related components, offering products such as APOGEE, LaunchBox, STARTER, MAX, Signature, Premium and Custom Golf Simulators for residential, commercial, and specialty applications.
Software Platform: This segment develops and licenses the E6 CONNECT and E6 GOLF software suites, providing practice tools, course play, online events, league management, and analytics that operate with TruGolf hardware and certain third party launch monitor platforms.
Commercial and Franchise Oriented Solutions: This segment creates turnkey indoor golf offerings for operators, including integrated hardware, software, administration tools, and multi service features such as food and beverage ordering and league management to support venue based entertainment and instruction.

TruGolf holds a competitive position in the indoor golf market by leveraging its long history in golf simulation software and its integrated hardware software ecosystem. Key competitors include TrackMan, Full Swing, Foresight, Golfzon, Uneekor, Garmin, FlightScope, SkyTrak, and Voice Caddie. The company’s advantages stem from its nearly four decade software legacy, proprietary launch monitor technology, compatibility with multiple third party devices, and a strong focus on recurring revenue through software subscriptions and commercial services. Industry analysts note that the growing off course golf participation and the rise of simulator based venues create a favorable environment for TruGolf’s integrated offerings.

TruGolf serves a diverse customer base that includes individual consumers seeking home based golf simulation, residential developers, golf courses and private clubs, commercial entertainment venues, instructional facilities, audiovisual integration firms, real estate developers, government agencies, educational institutions, and municipal recreation departments.

How TruGolf Holdings ranks

Ranked against the 185 companies in Internet Platforms58 metrics · as of Oct 16, 2026

Valuation

12 metrics · Lower multiples rank higher; a negative multiple ranks last

P/ENegative earnings −0.01xMedian 17.8x 2^nd
P/FCFNegative free cash flow −0.35xMedian 11.4x 5^th
P/Operating cash flowNegative operating cash flow −0.42xMedian 10.4x 5^th
P/S 0.04xMedian 1.50x 97^th
P/B 0.36xMedian 1.86x 86^th
P/Tangible book 0.36xMedian 2.08x 86^th
EV/EBITDANet cash exceeds market value 0.73xMedian 15.1x Not meaningful —
EV/EBITNet cash exceeds market value 0.48xMedian 21.5x Not meaningful —
EV/RevenueNet cash exceeds market value −0.11xMedian 1.73x Not meaningful —
EV/FCFNet cash exceeds market value 1.05xMedian 11.5x Not meaningful —
EV/Operating cash flowNet cash exceeds market value 1.25xMedian 9.83x Not meaningful —
PEG (3Y EPS CAGR)Negative earnings 0.00Median 0.44 Not meaningful —

Growth

14 metrics · Year-on-year growth and three-year compound annual growth

Revenue growth (1Y) 1.7%Median 9.8% 30^th
Revenue CAGR (3Y) —Median 6.5% No data —
Gross profit growth (1Y) −16.6%Median 9.6% 10^th
Gross profit CAGR (3Y) —Median 7.4% No data —
Operating income growth (1Y) −49.6%Median 14.3% 21^st
Operating income CAGR (3Y) —Median 24.1% No data —
Net income growth (1Y) −46.1%Median 12.2% 25^th
Net income CAGR (3Y) −31.1%Median 26.6% 21^st
EPS growth (1Y) 89.3%Median 24.0% 76^th
EPS CAGR (3Y) 4.8%Median 29.5% 30^th
Operating cash flow growth (1Y) −199%Median 14.5% 7^th
Operating cash flow CAGR (3Y) 21.6%Median 18.6% 54^th
Free cash flow growth (1Y) −221%Median 15.0% 8^th
Free cash flow CAGR (3Y) 17.3%Median 17.2% 51^st

Profitability

14 metrics · Margins, returns on capital and the quality of earnings

Gross margin 50.5%Median 61.4% 35^th
EBITDA margin −15.0%Median 4.7% 28^th
Operating margin −22.6%Median −0.8% 25^th
Pretax margin −26.2%Median 0.0% 25^th
Net margin −55.7%Median 1.2% 19^th
FCF margin −10.4%Median 8.9% 21^st
Operating cash flow margin −8.7%Median 10.1% 21^st
Return on equity −229%Median 2.4% 6^th
Return on assets −27.8%Median 0.0% 24^th
Return on invested capital —Median 2.7% No data —
Return on capital employed −106%Median 1.1% 9^th
Asset turnover 1.06xMedian 0.75x 73^rd
Cash conversion (OCF / net income)Net income is not positive 0.16xMedian 1.55x Not meaningful —
Stock comp / revenue —Median 5.2% No data —

Financial Health

11 metrics · Leverage, liquidity and solvency; less debt ranks higher

Debt / assets 19.2%Median 19.3% 51^st
Debt / equity 1.68xMedian 0.40x 15^th
Net debt / EBITDAEBITDA is not positive 0.97xMedian 0.05x Not meaningful —
Debt / FCFFree cash flow is not positive −1.66xMedian 2.04x Not meaningful —
Liabilities / assets 88.6%Median 49.7% 23^rd
Equity / assets 11.4%Median 50.4% 23^rd
Interest coverage −6.27xMedian 0.10x 23^rd
Current ratio 0.84xMedian 1.52x 22^nd
Quick ratio 0.53xMedian 1.07x 21^st
Cash ratio 0.44xMedian 0.68x 35^th
Altman Z-score −3.60Median 1.39 21^st

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1	GOOGL	Alphabet Inc.	4,185.47 Bn	17.15	9.39	98.17 Bn
2	META	Meta Platforms, Inc.	1,794.56 Bn	26.35	7.86	83.66 Bn
3	NFLX	Netflix Inc	292.71 Bn	21.44	6.05	14.31 Bn
4	BABA	Alibaba Group Holding Ltd	251.74 Bn	23.91	1.67	21.54 Bn
5	SHOP	Shopify Inc.	221.57 Bn	114.92	16.70	-
6	UBER	Uber Technologies, Inc	142.45 Bn	14.87	2.58	12.72 Bn
7	BKNG	Booking Holdings Inc.	124.83 Bn	17.32	4.42	20.18 Bn
8	TRUG	TruGolf Holdings, Inc.	0.00 Bn	-0.01	0.01	0.00 Bn

TruGolf Holdings TRUG

About

How TruGolf Holdings ranks

Valuation

Growth

Profitability

Financial Health

Shareholder Returns

Peer Comparison

TruGolf Holdings TRUG

About

How TruGolf Holdings ranks

Valuation

Growth

Profitability

Financial Health

Shareholder Returns

Peer Comparison

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