Americas was Tennant’s largest region in fiscal 2025, bringing in $792.00M of $913.10M (87%).
| Geography | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $618.80M | $726.80M | $766.90M | — | |||||||||||||
| U.S. Nonqualified Plan | — | — | — | — | |||||||||||||
| Americas | — | — | — | $792.00M | |||||||||||||
| Net Sales | — | — | — | — | |||||||||||||
| Europe, Middle East & Africa (Emea) | $301.60M | $314.40M | $318.50M | — | |||||||||||||
| Emea | — | — | — | — | |||||||||||||
| Europe, Middle East, Africa | — | — | — | — | |||||||||||||
| Europe, Middle East & Africa | — | — | — | — | |||||||||||||
| Other Americas | $87.10M | $113.50M | $121.60M | $121.10M | |||||||||||||
| Americas, Excluding United States | — | — | — | — | |||||||||||||
| Asia Pacific (Apac) | $84.70M | $88.90M | $79.70M | — | |||||||||||||
| Asia Pacific | — | — | — | — | |||||||||||||
| Total | $1.09B | $1.24B | $1.29B | $913.10M |
Tennant brought in $913.10M from its two regions in fiscal 2025, the year ended December 31, 2025. That is less than the $1.20B it reports by contract with customer, sales channel, so these regions do not cover all of its revenue. Americas was the largest at $792.00M (86.7%), ahead of Other Americas at $121.10M (13.3%).
Tennant stopped reporting United States ($766.90M in fiscal 2024), Europe, Middle East & Africa (Emea) ($318.50M in fiscal 2024) and Asia Pacific (Apac) ($79.70M in fiscal 2024) as separate regions.
Equipment was Tennant’s largest product and service line in fiscal 2025, bringing in $714.70M of $927.90M (77%).
| Product and Service | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equipment | $664.00M | $776.40M | $808.70M | $714.70M | |||||||||||||
| Equipment Sales | — | — | — | — | |||||||||||||
| Net Sales | — | — | — | — | |||||||||||||
| Parts & Consumables | $263.10M | $279.50M | $274.30M | — | |||||||||||||
| Services & Other | — | — | — | — | |||||||||||||
| Service & Other | $165.10M | $187.70M | $203.70M | $213.20M | |||||||||||||
| Specialty Surface Coatings | — | — | — | — | |||||||||||||
| Specialty Service Coatings | — | — | — | — | |||||||||||||
| Total | $1.09B | $1.24B | $1.29B | $927.90M |
Tennant brought in $927.90M from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That is less than the $1.20B it reports by contract with customer, sales channel, so these lines do not cover all of its revenue. Equipment was the largest at $714.70M (77.0%), ahead of Service & Other at $213.20M (23.0%).
Compared with fiscal 2024, Service & Other grew 4.7% to $213.20M, while Equipment fell 11.6% to $714.70M. Some of that change comes from Tennant regrouping its lines.
Tennant stopped reporting Parts & Consumables as a separate line after fiscal 2024, when it brought in $274.30M.
Sales Direct To Consumer was Tennant’s largest revenue line in fiscal 2025, bringing in $831.50M of $1.20B (69%).
| Contract with Customer, Sales Channel | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Sales Direct To Consumer | $712.60M | $854.40M | $905.70M | $831.50M | ||||||
| Sales Channel, Directly To Consumer | — | — | — | — | ||||||
| Sales To Distributors | $379.60M | $389.20M | $381.00M | $372.00M | ||||||
| Sales Channel, Through Intermediary | — | — | — | — | ||||||
| Total | $1.09B | $1.24B | $1.29B | $1.20B |
Tennant brought in $1.20B from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 6.5% from $1.29B in fiscal 2024. Sales Direct To Consumer was the largest at $831.50M (69.1%), ahead of Sales To Distributors at $372.00M (30.9%).
Compared with fiscal 2024, Sales To Distributors fell 2.4% to $372.00M and Sales Direct To Consumer fell 8.2% to $831.50M. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $1.09B to $1.20B, a compound annual growth rate of 3.3%. Sales Direct To Consumer's share of the total rose from 65.2% to 69.1%.
Tennant (TNC) reports its revenue by geography, by product and service and by contract with customer, sales channel. In fiscal 2025, Americas was its largest region, bringing in $792.00M (86.7% of the total), followed by Other Americas at $121.10M (13.3%).
Americas was Tennant's largest region in fiscal 2025, bringing in $792.00M, or 86.7% of the $913.10M total across its two regions.
Equipment was Tennant's largest product and service line in fiscal 2025, bringing in $714.70M, or 77.0% of the $927.90M total across its two product and service lines.
Sales Direct To Consumer was Tennant's largest revenue line in fiscal 2025, bringing in $831.50M, or 69.1% of the $1.20B total across its two revenue lines.
Every figure comes from Tennant's annual financial filings, as reported. Each line keeps the name Tennant gives it, and years follow its fiscal calendar.
Tennant's revenue by geography goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.