Trutankless, Inc. designs, develops, and markets high-efficiency electric tankless water heaters for residential and commercial use. The company’s core product, the trutankless® water heater, provides endless hot water on demand and integrates with home-automation platforms via Bluetooth and Zigbee connectivity. Trutankless also invests in research and development to enhance its proprietary heat-exchanger technology and to create companion mobile applications that monitor energy and water consumption. The firm operates from its headquarters in Scottsdale, Arizona and conducts business through its wholly owned subsidiaries Bollente, Inc. and Tankless365, Inc. Trutankless launched its first generation water heater in the first quarter of 2014 and began generating revenue that same quarter, reporting $238,912 for the fiscal year ended December 31, 2014. The company targets the Sunbelt regions of Florida, Texas, Arizona and surrounding states, where high groundwater temperatures improve the performance of electric tankless units and where new-construction activity is strong.
Trutankless generates revenue primarily from the sale of its trutankless® water heaters to wholesale plumbing distributors and dealers across the United States. The company also earns income from licensing its smart‑app technology and from providing technical support, training, and service programs to installers, contractors, and distributors. Sales are driven by demand from repair‑and‑replace projects, new‑construction multifamily developments, and commercial applications such as restaurants, salons, and other businesses with moderate hot‑water needs. Historically, the company reported annual revenues of $265,504 for 2015, $429,582 for 2016, $695,857 for 2017, $1,537,958 for 2018, $1,908,708 for 2019, $1,661,278 for 2020, $246,032 for 2021, $73,009 for 2022, $3,549 for 2023, and $242,350 for 2024, reflecting the volatility of early‑stage market adoption. In addition, Trutankless leverages online marketing strategies, social media outreach, and participation in national and regional trade shows to build brand awareness among plumbing professionals and end‑users.
Trutankless occupies a niche within the broader U. S. water-heater market, competing against established gas‑tankless brands such as Rheem, Rinnai, and Noritz, as well as traditional electric storage tank manufacturers like AO Smith and Bradford White. The company differentiates itself through its patented flow-meter and heat-exchanger design, which enables higher temperature rise at lower flow rates and promises maintenance‑free operation under normal conditions. Its integration of Wi‑Fi, Bluetooth, and Zigbee connectivity allows the product to participate in the growing home-automation and energy-management sectors, a feature largely absent from rival tankless offerings. Trutankless emphasizes sustainability by targeting markets where natural‑gas infrastructure is limited, positioning its electric units as a cleaner alternative for new‑construction and retrofit projects. The U. S. electric tankless water heater market has historically lagged behind gas tankless due to performance, capacity, and installation challenges, but Trutankless seeks to overcome those barriers with its technologically advanced product line. Management anticipates that gross sales margins could approach 50% or more as cost‑reduction measures and manufacturing scalability improvements are implemented.
The company sells its products to a network of wholesale plumbing distributors, including national players such as Ferguson, Hajoca, WinSupply, and Morrison Supply, as well as numerous regional distributors. These distributors in turn supply plumbing contractors, home‑builders, remodelers, and maintenance‑service firms that install the units in residential and commercial properties. Trutankless also markets directly to independent dealers and to end‑users seeking energy‑efficient hot‑water solutions for single‑family homes and multifamily complexes. The firm utilizes commissioned manufacturers’ representatives to promote its product lines and relies on a direct sales approach in areas where wholesaler networks have not yet been established. Marketing efforts include print advertising, attendance of select national trade shows such as the International Builders Show, and participation in regional consumer shows to educate installers and property owners. While the filing does not list individual consumer customers, the primary audience consists of trade professionals and property developers who specify the equipment for new‑construction and replacement projects.