Treasure Global Inc (NASDAQ: TGL)

Treasure Global Inc operates as an e-commerce and technology company, specializing in the development and operation of the ZCITY App, a platform that integrates consumer-facing and merchant-facing services. The company leverages artificial intelligence and data-driven approaches to enhance the shopping experience, offering a seamless process from ordering to receiving goods and services. Treasure Global Inc operates primarily in the e-commerce sector, focusing on digital payment solutions, loyalty programs, and SaaS platforms.

The company generates revenue through a diversified mix of e-commerce activities for users, services to merchants to help them grow their businesses, and membership subscription fees. The primary products and services include the ZCITY App, which offers a unique cross-business reward system, instant rebate and cashback programs, and a trusted payment gateway. The customer base consists of both consumers and merchants, with the platform catering to a wide range of users seeking convenient and personalized shopping experiences.

• Consumer Facing: This segment focuses on providing consumers with a smarter shopping experience through the ZCITY App. The platform offers a unique cross-business reward system, instant rebate and cashback programs, and a trusted payment gateway. The segment caters to consumers looking for convenient and personalized shopping experiences.

• Merchant Facing: This segment provides services to merchants to help them grow their businesses. The ZCITY App offers a unique cross-business reward system, reward points module, instant rebate and cashback program, and upcoming new features. The segment caters to merchants seeking to enhance their customer loyalty and business growth.

Treasure Global Inc competes with other online platforms and apps for merchants, who can sell their products/services on other online shopping marketplaces and other food ordering platforms. The company's competitive advantages include its unique cross-business reward system, reward points module, instant rebate and cashback program, and personalized, data-driven approach to customer engagement. The principal competitors to the ZCITY App include Fave and Shopback, with the company differentiating its offering through its proprietary AI technology and comprehensive service offerings.

The general customer base for Treasure Global Inc includes consumers and merchants seeking convenient and personalized shopping experiences, as well as merchants looking to enhance their customer loyalty and business growth. The company's strategic partnerships with various Malaysian companies, such as Touch’nGo e-wallet marketing, iPay88, Boost eWallet, Digi, and Grabpay eWallet, further enhance its service offerings and attract new consumers and merchants.