Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte, North Carolina, Truist has leading market share in many of the high-growth markets in the U. S. and offers a wide range of products and services through its WB and CSBB operating segments. Truist Bank, the largest subsidiary of Truist Financial Corporation, was chartered in 1872 and is the oldest bank headquartered in North Carolina. Truist Bank is one of the 10 largest commercial banks in the U. S. and provides banking and trust services for clients through its digital platform and 1,927 branches as of December 31, 2025.
Truist generates revenue primarily through interest income from loans and non-interest income from fees and services. The company offers a variety of loans and lease financing to consumer and wholesale clients, including commercial and industrial, commercial real estate, commercial construction, residential mortgage, home equity, indirect auto, other consumer, and credit card lending. Non-lending services include deposits, merchant services, treasury management services, trust and retirement services, comprehensive wealth advisory services, investment brokerage services, asset management, and capital markets services. These products and services are provided to individuals, businesses, and municipalities within Truist's geographic footprint.
The company operates through the following segments: Wholesale Banking (WB) and Consumer and Small Business Banking (CSBB).
- Wholesale Banking: This segment serves corporate and institutional clients with commercial and corporate banking, investment banking and capital markets, wealth management, payments, and specialized lending businesses. It focuses on capturing more of the commercial middle market with an industry banking strategy, continuing momentum in Investment Banking and Capital Markets, generating additional fee income from existing clients in Wealth, and deepening and growing existing client relationships in Wholesale Payments. The WB segment includes brands such as Truist Securities for investment banking and capital markets activities and Truist Wealth for wealth management and advisory services.
- Consumer and Small Business Banking: This segment provides consumer and small business banking services, including retail deposits, consumer lending, and small business lending. It focuses on growing deposits with a focus on Premier clients, increasing client acquisition, deepening client relationships, and driving digital acquisition and client engagement. The CSBB segment offers services under the Truist brand, including checking and savings accounts, mortgages, auto loans, credit cards, and small business loans through its extensive branch network and digital platforms.
Truist competes actively with national, regional, and local financial services providers, including banks, thrifts, credit unions, investment advisers, asset managers, securities brokers and dealers, private-equity funds, hedge funds, mortgage-banking companies, finance companies, limited-purpose banks, and financial technology companies. The company believes its purpose, mission, and values, including a caring client-first approach, are a competitive advantage that strengthens its ability to provide financial products and services. Truist continues to make significant investments to develop its digital platform, including enhancements to its mobile and online applications, to compete effectively in an intensely competitive and evolving industry.
Truist serves individuals, businesses, and municipalities across its geographic footprint, which includes high-growth markets in states such as Florida, Georgia, Virginia, North Carolina, Maryland, Tennessee, Pennsylvania, South Carolina, Texas, West Virginia, Kentucky, Washington, D. C., Alabama, and New Jersey. The company provides banking and trust services through its digital platform and 1,927 branches as of December 31, 2025, catering to retail clients, small businesses, middle-market corporations, large institutional clients, and public sector entities.