Stran & Company, Inc. (NASDAQ: SWAG)

Stran & Company, Inc. is an outsourced marketing solutions provider specializing in promotional products, loyalty incentives, and branded merchandise. The company develops long-term relationships with customers to build brand awareness and influence behavior through visual, creative, and technology-driven solutions. It purchases products from third-party manufacturers and decorators, then resells finished goods while offering custom sourcing, e-commerce platforms, warehousing, fulfillment, print-on-demand, kitting, point-of-sale displays, and loyalty program management. With over 30 years in operation, Stran & Company, Inc. has grown into a leader in the promotional products industry, ranking 12th on PPAI’s Top 100 Distributors 2025 list and 23rd on ASI’s Top 40 Distributors 2025 list.

Stran & Company, Inc. generates revenue by selling branded promotional products and providing comprehensive marketing services to clients across diverse industries. Its revenue streams include the resale of promotional merchandise such as wearables, drinkware, writing utensils, and technology-related items, as well as fees for custom sourcing, e-commerce solutions, print collateral, event asset management, warehousing and fulfillment, and loyalty and incentive program design and administration. The company serves a highly diversified customer base spanning pharmaceutical and healthcare, manufacturing, gaming, technology, finance, construction, and consumer goods sectors, including over 30 Fortune 500 companies and numerous household-name corporations.

The company operates through the following segments:

• Stran & Company, Inc.: This segment provides outsourced marketing solutions including promotional products, custom sourcing, e-commerce platforms, print-on-demand, warehousing and fulfillment, kitting, point-of-sale displays, and loyalty and incentive programs. It leverages a network of factories, decorators, printers, and logistics providers to deliver integrated marketing solutions. The segment operates under the registered trademarks STRÄN and Stran Promotional Solutions.

• Gander Group: This segment specializes in casino continuity and loyalty programs, offering products and services tailored to the gaming industry. It provides branded merchandise, loyalty points systems, prepaid debit card rewards, and experiential incentives designed to drive customer and employee engagement. The segment operates under the registered trademark Gander Group.

Stran & Company, Inc. holds a leading market position in the highly fragmented U. S. promotional products industry, where the top 40 distributors collectively hold approximately 38.5% market share. The company differentiates itself from competitors such as 4Imprint Group plc, Staples Promotional Products, Custom Ink, and Cimpress plc through its proprietary technology platform based on Magento Open Source, its NetSuite ERP system, and its strategic relationships with fulfillment providers like Harte Hanks. Its competitive advantages include a customer-centric approach, extensive global supplier network, experienced management team with over 20 years of industry experience, and a proven track record of integrating acquisitions to expand capabilities and geographic reach.

Stran & Company, Inc. serves over 2,000 active customers across multiple industry verticals, including pharmaceutical and healthcare, manufacturing, gaming, technology, finance, construction, and consumer goods. The company maintains long-term relationships with over 30 Fortune 500 companies, with its largest customer accounting for 7.2% of total revenue in 2025 and the top 10 customers contributing 35.7% of revenue that year. Customer contracts are often multi-year and auto-renewing, with an average lifespan of approximately 10 years, though most do not include minimum purchase guarantees.