StoneCo (STNE) stock price is $7.51, up 0.27% on the day, as of Nov 6, 2026. It has a market cap of $2.00Bn and a P/E ratio of 2.80, and is classified in the Consumer Lending industry (Financial Services sector).
Enterprise Value
Margins
P/FCF
Key Stats
Market Cap2.00 Bn
P/E2.80
FCF (Yr)-5.20 Mn
ROA (Yr)4.14
EV to EBIT-3.62
Net Income (Yr)419.07 Mn
Enterprise Value-3.71 Bn
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About
StoneCo Ltd. is a leading provider of financial products and services that empower Brazilian merchants to conduct commerce seamlessly across multiple channels and help them grow their businesses primarily through payments digital banking and credit solutions. The company focuses on micro, small and medium sized merchants known as MSMBs and also serves Key Accounts such as platform services and sub acquirers. StoneCo Ltd. was founded with the goal of offering fair priced…
StoneCo Ltd. is a leading provider of financial products and services that empower Brazilian merchants to conduct commerce seamlessly across multiple channels and help them grow their businesses primarily through payments digital banking and credit solutions. The company focuses on micro, small and medium sized merchants known as MSMBs and also serves Key Accounts such as platform services and sub acquirers. StoneCo Ltd. was founded with the goal of offering fair priced financial services and has built a client centric culture that emphasizes innovation entrepreneurship and a steadfast commitment to its mission. Its proprietary Stone Business Model combines an advanced cloud based technology platform a hyper local integrated distribution approach and a white glove on demand customer service to deliver a differentiated experience that has driven rapid client acquisition and strong engagement. The company follows a strategic evolution known as the Five Acts of its Evolution which has guided its expansion from simple payments to a full suite of financial services.
StoneCo Ltd. generates revenue from transaction fees on payment processing including merchant discount rates on card and Pix transactions, fees from its digital banking services such as interchange floating income and account fees, and interest and fees from credit products including working capital loans revolving credit and credit cards. In 2025 the company recorded total revenue and income from continuing operations of R$14,153.8 million compared with R$12,049.6 million in 2024 representing annual growth of 17.5%. The company processed total payment volume including Pix QR code of R$560.9 billion in 2025 up from R$516.2 billion in 2024 reflecting an increase of 8.7%. Revenue growth is supported by higher take rates, deeper product penetration and expansion of its credit book which reached R$2,836.3 million at the end of 2025. Additional income comes from prepayment solutions, value added services such as split payments and tap on phone solutions, and fees from its banking platform. StoneCo Ltd. reports that its average take rate has remained stable over recent years indicating pricing power despite market growth.
The company operates through the following segments.
Financial Services Solutions: This segment provides payments digital banking and credit solutions to Brazilian merchants enabling them to accept electronic payments manage finances and access working capital and revolving credit. The payments component includes card acquiring for Visa Mastercard and other brands Pix QR code processing boleto issuance split payments and tap on phone solutions. The banking component offers a digital bank account integrated with the point of sale payroll solutions that allow merchants to manage employee salaries investment options such as time deposit certificates and the ability to issue payment slips. The credit component provides working capital loans revolving credit and credit card financing with repayment structures tied to merchants transaction volumes and also offers Pix financing that leverages approved credit limits. The segment also offers installment payment options savings accounts and daily amortization credit structures that align repayments with merchant sales.
StoneCo Ltd. ranks among the six largest merchant acquirers in Brazil by total card volume, holding a 10.3% market share in 2025 according to ABECS data. It competes with traditional banks such as Itaú and Bradesco, neobanks like Nubank, and other payment processors including PagSeguro and Mercado Pago. The company competitive advantages stem from its first mover Stone Business Model which gave it early scale and client insights, a tech enabled distribution network that reaches over 99% of Brazil GDP through more than 650 proprietary and franchised Stone Hubs, more than 500 strategic partners, and millions of monthly digital channel accesses, a comprehensive merchant platform structured into experience product operational and internal layers that enables rapid deployment of new features, and superior client service characterized by fast call pickup times under five seconds, a customer satisfaction score of 9.3 on Reclame Aqui, and AI powered tools that improve efficiency and fraud detection. The company continuously invests in artificial intelligence training having educated more than 5,000 employees through its Zero Front literacy program to enhance productivity and client service.
StoneCo Ltd. serves approximately 4.8 million micro small and medium sized Brazilian merchants, as well as platform services and sub acquirers categorized as Key Accounts. The micro merchant segment comprises clients with monthly total payment volume below R$15,000, while the small and medium sized merchant segment includes clients with monthly total payment volume between R$15,000 and R$2 million. The company customer base continues to grow as it deepens engagement through bundled offerings of payments banking and credit, and expands its reach into new verticals such as gas stations retail food and drugstores following the integration of its former software business. StoneCo Ltd. also reports a heavy user segment defined as merchants utilizing three or more of its financial services, which represented 41% of its MSMB client base at the end of 2025 and generated more than twice the revenue per client compared to those using fewer solutions. StoneCo Ltd. has increased its active client base by approximately 72% from the first quarter of 2023 to the fourth quarter of 2025 while reducing logistics costs per client by 22% over the same period.
Sectors:Financial Services·TechnologySector rationaleStoneCo's primary revenue is derived from financial activities, specifically transaction fees from payment processing (merchant discount rates), interest and fees from credit products (working capital loans), and digital banking services (interchange and account fees). While it utilizes a proprietary cloud-based technology platform to deliver these services, it also operates as a digital bank and credit provider, which fits the Financial Services sector. A secondary sector of Technology is justified because the company designs and operates its own comprehensive merchant platform and provides value-added software solutions like split payments and tap-on-phone.Industries:Consumer LendingConsumer LendingPrimaryStoneCo originates and services credit products including working capital loans, revolving credit, and credit cards for Brazilian merchants. These credit solutions are a core revenue driver, with a credit book reaching R$2,836.3 million by the end of 2025.Payment ProcessingPayment ProcessingSecondaryThe company operates as a merchant acquirer, generating significant revenue from transaction fees on card and Pix transactions, as well as providing tap-on-phone and split payment solutions.Digital BankingDigital BankingSecondaryStoneCo provides digital banking services including digital bank accounts, payroll solutions, and investment options like time deposit certificates, delivered through a technology-first platform.Classified using BQ-MICSCIK: 0001745431
Bull & bear
Investment Thesis
▲ Bull case
StoneCo's recent capital allocation strategy demonstrates a disciplined approach to shareholder returns while preserving long-term growth potential. The company has distributed BRL 3.6 billion year-to-date, representing a 27% distribution yield, which includes the extraordinary dividend from the Linx divestiture and ongoing share buybacks. With at least another BRL 1.4 billion in buybacks planned for the remainder of 2026, StoneCo is effectively returning excess capital when value-accretive opportunities are not immediately available. This commitment is not merely a short-term tactic but reflects a structural shift toward prioritizing capital efficiency, especially as the company transitions from the Linx-related windfall to operational momentum. The buyback program, combined with stable adjusted gross profit and improving credit metrics, creates a foundation for sustained EPS growth even if revenue expansion remains moderate in the near term. The market may be underestimating how this capital discipline, coupled with the company's focus on profitable TPV growth rather than volume at any cost, will enhance returns per share as operating leverage resumes in the second half of the year.
StoneCo's strategic pivot toward securing higher-value, multi-product client relationships is laying the groundwork for sustainable ARPAC expansion despite near-term headwinds. Management explicitly acknowledged that the year-over-year decline in ARPAC (-11%) is driven by client mix effects — specifically, the onboarding of new users into lower-ARPAC solutions like banking-only products — rather than deteriorating monetization of the core base. Crucially, clients using multiple products (payments, banking, and credit) exhibit significantly higher ARPAC than the company average, indicating that the current expansion into adjacent financial services is building a pipeline of higher-value relationships. The company is actively simplifying bundles and pricing architecture to reduce friction for clients who adopted broader product suites in 2025, a move that should improve retention and deepen engagement. As these initiatives normalize in the second half, the resulting improvement in client quality and product adoption is expected to drive ARPAC recovery, supported by early signs of improving TPV growth in April. The market may be overlooking how this intentional shift from pure payments volume to ecosystem monetization will unlock higher-margin revenue streams over time.
StoneCo's credit business is positioned for resilient, risk-adjusted growth through strategic diversification into secured lending and model-driven underwriting improvements. Despite first-quarter credit quality pressures — including a 60 basis point rise in NPLs 15-90 days and a cost of risk of 21.9% — the company has responded decisively by tightening risk selection, adjusting pricing to preserve cohort profitability, and deploying new models that are already showing promise in the March cohort, where first payment default rates are converging to historical levels. More importantly, StoneCo is expanding beyond traditional unsecured working capital into secured credit products and leveraging BNDES-backed facilities, which reduce risk intensity while expanding access to creditworthy clients who previously did not demand financing. This shift not only mitigates portfolio risk but also creates cross-selling opportunities for deposits and payments, enhancing overall client value. With penetration in credit still described as "really small" and a growing pipeline of better-rated clients entering the ecosystem, the business has significant runway to grow credit profitably even in a challenging macro environment. The market may be underestimating how these structural improvements — rather than mere cyclical recovery — will transform credit into a stable, high-return growth engine over the medium term.
StoneCo's recent capital allocation strategy demonstrates a disciplined approach to shareholder returns while preserving long-term growth potential. The company has distributed BRL 3.6 billion year-to-date, representing a 27% distribution yield, which includes the extraordinary dividend from the Linx divestiture and ongoing share buybacks. With at least another BRL 1.4 billion in buybacks planned for the remainder of 2026, StoneCo is effectively returning excess capital when value-accretive opportunities are not immediately available. This commitment is not merely a short-term tactic but reflects a structural shift toward prioritizing capital efficiency, especially as the company transitions from the Linx-related windfall to operational momentum. The buyback program, combined with stable adjusted gross profit and improving credit metrics, creates a foundation for sustained EPS growth even if revenue expansion remains moderate in the near term. The market may be underestimating how this capital discipline, coupled with the company's focus on profitable TPV growth rather than volume at any cost, will enhance returns per share as operating leverage resumes in the second half of the year.
StoneCo's strategic pivot toward securing higher-value, multi-product client relationships is laying the groundwork for sustainable ARPAC expansion despite near-term headwinds. Management explicitly acknowledged that the year-over-year decline in ARPAC (-11%) is driven by client mix effects — specifically, the onboarding of new users into lower-ARPAC solutions like banking-only products — rather than deteriorating monetization of the core base. Crucially, clients using multiple products (payments, banking, and credit) exhibit significantly higher ARPAC than the company average, indicating that the current expansion into adjacent financial services is building a pipeline of higher-value relationships. The company is actively simplifying bundles and pricing architecture to reduce friction for clients who adopted broader product suites in 2025, a move that should improve retention and deepen engagement. As these initiatives normalize in the second half, the resulting improvement in client quality and product adoption is expected to drive ARPAC recovery, supported by early signs of improving TPV growth in April. The market may be overlooking how this intentional shift from pure payments volume to ecosystem monetization will unlock higher-margin revenue streams over time.
StoneCo's credit business is positioned for resilient, risk-adjusted growth through strategic diversification into secured lending and model-driven underwriting improvements. Despite first-quarter credit quality pressures — including a 60 basis point rise in NPLs 15-90 days and a cost of risk of 21.9% — the company has responded decisively by tightening risk selection, adjusting pricing to preserve cohort profitability, and deploying new models that are already showing promise in the March cohort, where first payment default rates are converging to historical levels. More importantly, StoneCo is expanding beyond traditional unsecured working capital into secured credit products and leveraging BNDES-backed facilities, which reduce risk intensity while expanding access to creditworthy clients who previously did not demand financing. This shift not only mitigates portfolio risk but also creates cross-selling opportunities for deposits and payments, enhancing overall client value. With penetration in credit still described as "really small" and a growing pipeline of better-rated clients entering the ecosystem, the business has significant runway to grow credit profitably even in a challenging macro environment. The market may be underestimating how these structural improvements — rather than mere cyclical recovery — will transform credit into a stable, high-return growth engine over the medium term.
StoneCo's near-term operating performance is being undermined by unresolved structural issues in client retention and product complexity, which management acknowledges but has not yet demonstrated can be sustainably resolved. The company admitted that elevated churn is concentrated among clients onboarded during 2025, a period when it expanded into instant settlements, investments, and credit cards, leading to overly complex bundles and pricing architecture that created friction. While a full review of offerings and simplification efforts are underway, management conceded it is "still too early to call a definitive trend," despite noting encouraging April data. The sequential decline in active client base (-5%) and ARPAC (-3%) reflects conscious efforts to focus on engaged users, but this also signals that the company is actively shedding lower-quality clients acquired during rapid expansion — a process that may continue to weigh on growth metrics for several quarters. More critically, the reliance on seasonality and execution improvements to drive second-half TPV acceleration lacks concrete evidence of scalable, repeatable mechanisms to reduce churn beyond initial product tweaks. If these initiatives fail to meaningfully improve retention, StoneCo risks being trapped in a cycle of constant client acquisition and attrition without achieving the deeper ecosystem engagement necessary to drive profitable, scalable growth.
StoneCo's credit portfolio remains vulnerable to macroeconomic shocks and model limitations, with recent delinquency spikes revealing systemic weaknesses in its underwriting framework that may not be fully corrected by current adjustments. The first-quarter deterioration — driven by underperforming models on the automated desk and isolated but impactful cases in the dedicated desk — occurred amid a broader industry trend, yet StoneCo's concentration in micro, small, and medium-sized merchants amplified the impact. Management's response — tightening risk selection, reducing maximum ticket sizes, and deploying new models — addresses symptoms but does not guarantee long-term resilience, especially as the company seeks to grow credit through secured lending and BNDES-backed programs that require lower yields. While these government-linked facilities reduce risk intensity, they also compress net interest margins, potentially offsetting gains from improved credit quality. Furthermore, the company's cost of risk remains elevated at 21.9%, and although improvement is expected, the lag in provision expenses flowing through the P&L means near-term profitability will continue to be pressured. The market may be ignoring how the combination of lower-yield secured products and persistent model uncertainty could cap credit's profitability, turning it into a lower-return growth driver rather than the high-margin lever management envisions.
StoneCo's deposit franchise, while growing, is not yet a meaningful hedge against interest rate exposure, and its scalability is constrained by the financial behavior of its core merchant client base. Although retail deposits grew 22% year-over-year to BRL 10.1 billion and average daily deposits rose 26%, management acknowledged that "the profile of the clients that we have [...] not necessarily all of our clients have large cash available on their accounts." This limits the ability to generate low-cost, sticky deposits at scale, as many merchants operate with tight working capital cycles and may withdraw funds rapidly for operational needs. While increasing deposits reduces the cost of funding (from 100% of CDI to ~87%), the benefit is incremental and may not sufficiently offset the impact of higher Selic rates — which management noted could reduce pretax earnings by BRL 200-250 million per 100 basis points. With guidance assuming a year-end Selic of 12.5% but current rates closer to 14%, the interest rate headwind is already materializing, and the deposit franchise's current structure may not evolve quickly enough to provide meaningful protection. The market may be overestimating how quickly deposits can transform into a stable, low-cost funding source capable of insulating earnings from macroeconomic volatility.
StoneCo's near-term operating performance is being undermined by unresolved structural issues in client retention and product complexity, which management acknowledges but has not yet demonstrated can be sustainably resolved. The company admitted that elevated churn is concentrated among clients onboarded during 2025, a period when it expanded into instant settlements, investments, and credit cards, leading to overly complex bundles and pricing architecture that created friction. While a full review of offerings and simplification efforts are underway, management conceded it is "still too early to call a definitive trend," despite noting encouraging April data. The sequential decline in active client base (-5%) and ARPAC (-3%) reflects conscious efforts to focus on engaged users, but this also signals that the company is actively shedding lower-quality clients acquired during rapid expansion — a process that may continue to weigh on growth metrics for several quarters. More critically, the reliance on seasonality and execution improvements to drive second-half TPV acceleration lacks concrete evidence of scalable, repeatable mechanisms to reduce churn beyond initial product tweaks. If these initiatives fail to meaningfully improve retention, StoneCo risks being trapped in a cycle of constant client acquisition and attrition without achieving the deeper ecosystem engagement necessary to drive profitable, scalable growth.
StoneCo's credit portfolio remains vulnerable to macroeconomic shocks and model limitations, with recent delinquency spikes revealing systemic weaknesses in its underwriting framework that may not be fully corrected by current adjustments. The first-quarter deterioration — driven by underperforming models on the automated desk and isolated but impactful cases in the dedicated desk — occurred amid a broader industry trend, yet StoneCo's concentration in micro, small, and medium-sized merchants amplified the impact. Management's response — tightening risk selection, reducing maximum ticket sizes, and deploying new models — addresses symptoms but does not guarantee long-term resilience, especially as the company seeks to grow credit through secured lending and BNDES-backed programs that require lower yields. While these government-linked facilities reduce risk intensity, they also compress net interest margins, potentially offsetting gains from improved credit quality. Furthermore, the company's cost of risk remains elevated at 21.9%, and although improvement is expected, the lag in provision expenses flowing through the P&L means near-term profitability will continue to be pressured. The market may be ignoring how the combination of lower-yield secured products and persistent model uncertainty could cap credit's profitability, turning it into a lower-return growth driver rather than the high-margin lever management envisions.
StoneCo's deposit franchise, while growing, is not yet a meaningful hedge against interest rate exposure, and its scalability is constrained by the financial behavior of its core merchant client base. Although retail deposits grew 22% year-over-year to BRL 10.1 billion and average daily deposits rose 26%, management acknowledged that "the profile of the clients that we have [...] not necessarily all of our clients have large cash available on their accounts." This limits the ability to generate low-cost, sticky deposits at scale, as many merchants operate with tight working capital cycles and may withdraw funds rapidly for operational needs. While increasing deposits reduces the cost of funding (from 100% of CDI to ~87%), the benefit is incremental and may not sufficiently offset the impact of higher Selic rates — which management noted could reduce pretax earnings by BRL 200-250 million per 100 basis points. With guidance assuming a year-end Selic of 12.5% but current rates closer to 14%, the interest rate headwind is already materializing, and the deposit franchise's current structure may not evolve quickly enough to provide meaningful protection. The market may be overestimating how quickly deposits can transform into a stable, low-cost funding source capable of insulating earnings from macroeconomic volatility.