Starco Brands, Inc. develops, acquires, and markets consumer product brands across beverage, personal care, nutrition, and fragrance categories. The company focuses on creating behavior changing products and leverages a licensing agreement with The Starco Group for manufacturing support. Through strategic acquisitions, it has added established brands such as Whipshots, Art of Sport, Skylar and Soylent to its portfolio. Starco Brands aims to drive growth by expanding product lines and leveraging its relationship with manufacturers to reach broad retail and online channels.

Revenue is generated primarily from the sale of its owned product lines, including Whipshots vodka infused whipped cream aerosols, Art of Sport premium body and skincare items, Skylar hypoallergenic fragrances, and Soylent plant based nutrition shakes, powders, and bars. The company also earns royalty income from licensing arrangements, such as the agreement with Temperance Distilling Company for Whipshots and the marketing services agreement for the Winona Pure popcorn spray line. Distribution agreements with major spirits and general market wholesalers enable nationwide placement in retail stores, while online sales occur through platforms like Amazon and the company’s own websites.

The company operates through the following segments.

• Whipshots: This segment produces vodka infused whipped cream aerosols sold under the Whipshots brand in flavors such as vanilla, mocha, caramel, chocolate and limited time options like peppermint, lime, pumpkin spice, strawberry and king cake, manufactured by Temperance Distilling Company and distributed through national spirits and grocery retailers in 47 of 50 states.

• Art of Sport: This segment offers premium body and skincare products, over the counter respiratory aids, sun care, pain management, performance supplements, food, beverage and apparel items aimed at athletes and active consumers, with product lines that include moisturizers, cleansers, sunscreens, electrolyte drinks and protein bars.

• Skylar: This segment creates hypoallergenic fragrances formulated for sensitive skin, offering scents that are free of common irritants and distributed through online channels and select retail partners.

• Soylent: This segment provides plant based complete nutrition and functional food products, including ready to drink shakes, protein powders and nutrition bars that deliver essential vitamins, minerals and plant based protein for on the go consumption.

Starco Brands, Inc. competes in a crowded consumer goods market against large multinational corporations such as Johnson & Johnson, Procter & Gamble, Unilever, Diageo, Abbott Nutrition and Nestlé, while differentiating itself through a portfolio of niche, trend driven brands and strong retailer relationships that enable rapid placement of new products. The company leverages its early mover status in categories like alcohol infused whipped cream and its proprietary formulation expertise to build brand loyalty and secure shelf space.

The company’s products are sold to everyday consumers through major retail chains including Walmart, H E B, Meijer and Food Lion, as well as online platforms such as Amazon, and are distributed nationwide via spirits wholesalers like Republic National Distributing Company and general market distributors Young’s Market and National Distributing Company. In addition, specialty retailers and regional chains carry select brands, expanding reach to health focused stores and convenience outlets.