Specificity, Inc. (OTC: SPTY)

Specificity, Inc. operates as a full-service digital marketing firm, delivering cutting-edge marketing solutions to identify and engage potential customers actively in the buying cycle. The company focuses on both Business-to-Business (B2B) and Business-to-Consumer (B2C) markets, catering primarily to small and medium-sized businesses (SMBs). Specificity, Inc. leverages advanced technologies such as BiToS and Mobile Advertising Identifiers (MAIDs) to build targeted audiences, eliminate bot traffic, and optimize real-time messaging opportunities. The company's digital marketing capabilities were developed through organic growth and its role as a tech incubator, adopting innovative marketing tools to enhance its service offerings.

Specificity, Inc. generates revenue through three primary service offerings within its single-segment business. These services include Tradigital Partners, Put-Thru, and PickPocket, each targeting different market segments within the digital marketing landscape. Tradigital Partners offers white-label digital marketing solutions for advertising agencies, enabling them to expand their service offerings without significant in-house investment. Put-Thru provides enterprise-grade digital marketing solutions scaled for SMBs, offering cost-effective ad tech and behavior-based targeting. PickPocket is a do-it-yourself (DIY) digital marketing platform designed for small business owners, focusing on behavior-based ID technology to target potential buyers directly through their mobile devices.

• Tradigital Partners: This segment specializes in white-label digital marketing services exclusively for advertising agencies. It allows agencies to enhance their traditional campaigns with cutting-edge digital solutions under their own brand. Key features include seamless white-label integration, advanced data and targeting capabilities, scalability, customization, and comprehensive support and training. Tradigital Partners empowers agencies to compete effectively in the digital marketing space without the overhead of developing in-house expertise or infrastructure.

• Put-Thru: Aimed at SMBs, Put-Thru offers a digital marketing tech stack that provides powerful advertising solutions at an affordable price point. It includes cost-effective ad tech, behavior-based targeting, a simple and scalable platform, and omnichannel marketing solutions. Put-Thru democratizes digital marketing by making high-quality, data-driven advertising accessible to smaller businesses, helping them compete with larger brands.

• PickPocket: Designed for small business owners with annual revenues between $500,000 and $5 million, PickPocket is a DIY digital marketing platform. It leverages behavior-based ID technology to help users build ideal customer profiles and target potential buyers through mobile devices. Although fully developed, PickPocket has not yet generated revenue, presenting future monetization opportunities through subscriptions, performance-based pricing, or value-added services.

Specificity, Inc. operates in a highly competitive and fragmented industry, facing competition from large global holding companies such as Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc., and Havas SA, as well as numerous independent agencies and consultancies. The company differentiates itself by providing innovative marketing solutions that leverage data, technology, and superior creativity. Specificity's cooperative structure among its entrepreneurial partner firms enables it to service a wide range of global clients' varied marketing needs through custom integrated solutions. Additionally, the company's maintenance of separate, independent operating companies allows it to manage potential conflicts of interest effectively.

The company's target market consists of medium-sized clients with revenues between $5 million and $25 million, primarily located in the Tampa Bay and New England areas. These clients typically have internal marketing teams capable of understanding analytics and tracking results, leading to longer retention periods and more active campaign management. Specificity, Inc. aims to expand its geographic focus as it develops success in its primary markets. The company's strategic vision includes delivering the latest digital marketing technology to companies of all sizes and acting as a tech incubator, identifying and completing technology-based marketing solutions to draw clients to these businesses.

Specificity, Inc. has approximately 9 full-time employees as of December 31, 2025, and contracts with independent consultants and employs temporary or full-time employees as needed. The company's future success will depend on its ability to offer competitive market compensation packages to attract and retain highly skilled personnel. Confidentiality and non-disclosure agreements are in place with clients, employees, and consultants to protect proprietary technology and information.