Sow Good Inc. is a US based consumer packaged goods company that pioneered the freeze dried candy category. It develops markets and distributes freeze dried candy and snack products under the Sow Good brand operating as a brand owner and commission based distributor after transitioning to an asset light model.
The company generates revenue by earning a fixed percentage of gross receipts from the sale of Sow Good branded freeze dried candy and snack products distributed by…
Sow Good Inc. is a US based consumer packaged goods company that pioneered the freeze dried candy category. It develops markets and distributes freeze dried candy and snack products under the Sow Good brand operating as a brand owner and commission based distributor after transitioning to an asset light model.
The company generates revenue by earning a fixed percentage of gross receipts from the sale of Sow Good branded freeze dried candy and snack products distributed by its exclusive partner Trea Grove LLC. It does not manufacture products revenue is derived from commission based arrangements on finished goods sold to retailers and distributors.
Sow Good Inc. competes in the freeze dried candy and snack categories against large multinational confectioners such as Nestlé S. A. The Hershey Company Mars Inc. and Mondelēz International as well as smaller specialty players like Candy Candy and Trendy Treats. Its competitive advantages include a proprietary freeze dried process that creates intense flavor and crunch a distinctive brand identity and an asset light model that allows flexibility to pursue strategic alternatives.
The company serves retailers across conventional grocery natural and specialty grocery club and convenience store channels as well as other retail formats. It relies on its distribution partner to reach these end customers and does not sell directly to consumers.